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Tour De Road America Partnership Opportunities 2011

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Partnering with the Tour de Road America creates numerous opportunities for community outreach and involvement, as well as promoting your organizations products and services. Download to learn how!

Partnering with the Tour de Road America creates numerous opportunities for community outreach and involvement, as well as promoting your organizations products and services. Download to learn how!


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  • 1. Cyclists and race car drivers... riding to make a difference for cancer survivors. 400 participants and 50,000 attendees expected during the weekend - August 18 - 21, 2011 featuring the American Le Mans Series. JaimeSanchez SPONSORSHIP OPPORTUNITIES GeorgeSiegleGeorgeSiegle November 2010 Edition August 18 - 21 Road America, Elkhart Lake, Wisconsin B E N E F I T I N G B E N E F I T I N G
  • 2. tourdeRoadAmerica 3 The tourdeRoadAmerica The tourdeRoadAmerica “bike ride to fight cancer” is three fundraising activities that take place during a weekend of auto rac- ing at the Road America race track in Elkhart Lake, Wisconsin. • A fun, family-oriented bike ride on the race track, • A silent auction of cycling gear, racing memorabilia, and items from local establishments, and • Cancer outreach and education to the tens of thousands of race weekend attendees. The beneficiaries of the event are the Lance Armstrong Foundation, the Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic (Sheboygan, Wisconsin). The Ride: The ride will take place on either Friday or Saturday eve- ning, after racing activities have concluded for the day. Race fans, families, and bicycling enthusiasts who make a donation will ride the beautiful and historic 4.0 mile road racing circuit with their race car driving heroes from the American Le Mans Series and other elite auto racing series. About 400 participants will bike up to ten laps as the sun sets over Elkhart Lake. The ride is open to cyclists of all abil- ity levels and all types of bikes. Drivers need to keep in top physical form and most are serious cyclists. Avid cyclists enjoy the twists and turns of the race track. And families enjoy the chance to ride in a controlled event, free of traffic, road hazards, and stop signs. All around, it’s a great fit and the highlight of many cyclists’ season. The Silent Auctions: Cyclists and race weekend attendees have the opportunity to bid on cycling gear, racing memorabilia, and items from local merchants. The auctions takes place in the main spectator thor- oughfare, and culminate just before the start of the Sunday, August 21 main feature, the American Le Mans Series race. Outreach and Education: The tour’s ride headquarters is the loca- tion for ride registration, the silent auctions, as well as cancer out- reach and education activities. In 2004, the RuSport #10 Champ Car, driven by rookie sensation A.J. Allmendinger, competed with LANCE ARM- STRONG FOUNDATION logos and “LIVESTRONG” emblazoned on the car to raise awareness of the LAF and its mission. * Subject to race weekend schedule MarkBeckerAdamSteinekeMarkBeckerAdamSteineke B E N E F I T I N G B E N E F I T I N G
  • 3. tourdeRoadAmerica 4 Partnering with the tourdeRoadAmerica not only helps people live with, through, and beyond cancer, but it also makes excellent business sense. Marketing partners can choose from a variety of contri- bution levels and options to suit differing budgets and objectives. Partnerships exist to: • create corporate giving and community involvement opportunities for your company and your employees • encourage fitness, good health, and cancer aware- ness for your employees • reach 50,000 race fans (estimated) throughout the race weekend - August 18-21, 2011 (see back cover for demographics) • receive public relations opportunities and visibility for your company before, during and after the event through extensive media coverage • reach 400 cyclists • create, extend, or reinforce marketing programs • demonstrate or showcase products. GET INVOLVED SanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotographyGeorgeSiegle B E N E F I T I N G B E N E F I T I N G
  • 4. tourdeRoadAmerica 5 THE BENEFICIARIES AdamSteineke The tourdeRoadAmerica is organized by the all-volunteer staff of the Tour de Road America Foundation, a 501(c)(3) tax-exempt organization with headquarters in nearby Kohler, Wisconsin. The Austin Hatcher Foundation also plays a significant role in the event. The assistance and generous support of Road America and spon- sors like you help us make a difference in the battle against cancer. In 2010, the event raised $16,085 for the beneficiaries, down from $24,000 the previous year due to severe weather just before the 2010 ride. The goal for 2011 is $25,000. LANCE ARMSTRONG FOUNDATION Since its inception in 2004, the volunteers and participants in the tourdeRoadAmerica have raised over $160,000 for the Lance Arm- strong Foundation and cancer survivorship. The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. Founded in 1997 by cancer survivor and cycling champion Lance Armstrong, the LAF provides the practical information and tools peo- ple living with cancer need to live strong. “If I can beat CANCER, I can beat this hill” - Two weeks out of treatment for breast cancer.
  • 5. tourdeRoadAmerica 6 The Austin Hatcher Foundation The Austin Hatcher Foundation for a carefree childhood was formed in 2006 after Amy Jo and Jim Osborn lost their infant son Hatch to a rare form of pediatric cancer. The foundation’s mission is to support research towards the diagnosis, treatment and development of a cure for pediatric cancer, and to provide support and hope to children and families undergoing treatment, as well as those who have lost children due to cancer. The foundation has developed a landmark group of programs and services essential to help cancer stricken children and their families function within their community. The Vince Lombardi Cancer Clinic - Sheboygan Founded in the spirit of legendary Green Bay Packers coach Vince Lombardi, who died of colon cancer at the age of 57, The Vince Lombardi Charitable Funds’ mission is the advancement of research, education, treatment and patient care programs. This commitment touches those individuals and their families who are afflicted with cancer. Vince Lombardi Charitable Funds programs include the Vince Lombardi Cancer Clinic in Sheboy- gan; one of twelve state-wide clinics that offer expert cancer care and resources. SanchezTracksidePhotography Distribution of 2009 Funds Raised $5,000 Austin Hatcher Foundation $500 Vince Lombardi Cancer Clinic $10,485 Lance Armstrong Foundation $16,085* TOTAL The Austin Hatcher Foundation is the official charity of the American Le Mans Series. *includes $100 for Bicycle Federation of Wisconsin.
  • 6. tourdeRoadAmerica 9 WI MN MI MI IA IL IN ROAD AMERICA Road America is the world’s fastest permanent road course locat- ed in Elkhart Lake, Wisconsin - midway between the cities of Mil- waukee and Green Bay and only minutes from the shores of Elkhart Lake and Lake Michigan. Road America has been the host and a supporter of “the Tour” since 2004, and contributes track time, services, promotions, and personnel time to the event. Situated on 640 rolling acres of Wis- consin’s Kettle Moraine, RA has hosted races since September of 1955 and cur- rently hosts over 400 events a year. Road America is one of only a hand-full of road circuits in the world maintaining its original configuration being 4.048 miles in length and 14 turns. The track features many elevation changes, along with a long front stretch where speeds approaching 200 mph (300 km/h) may be reached. Although Road America as a whole is extremely challenging, “the kink” tests both machine and its driver or rider to the limit. AMERICAN LE MANS SERIES The American Le Mans Series is the premium brand of motorsport in North America, featuring high-tech, relevant sports cars from the most prestigious automobile manufacturers in the world. Its unique four classes of competition showcase exotic, open-top prototypes and sophisticated production-based GT cars, all competing on the track at the same time. The American Le Mans Series competes at the premier road racing tracks across North America and at select- ed temporary street circuits in major urban markets. The American Le Mans Series is the only motorsports body in the world that features multiple street-legal alternative energy sources - clean diesel, and E10 and E85 cellulosic ethanols as well new hybrid technologies. Through partnerships with diesel fuel supplier Shell, VP Racing Fuels and EPIC (Ethanol Promotion and Informa- tion Council), the American Le Mans Series has taken the leader- ship role in motorsports for the furthering of alternative fuel tech- nology and use. It also illustrates deeper the Series’ relevance to its list of prestigious manufacturers and affluent consumer base.
  • 7. tourdeRoadAmerica 10 SUMMARY of BENEFITS for PARTNERSHIP-LEVEL SPONSORS Logo on Tour de Road America Web Site Home Page • • • • Logo on Ride Flyers and full-page advertisements • • • • Logo on Ride Brochures • • • • Logo on Ride Posters • • • • Recognition in Pre- and Post-Event E-Mails • • • • Logo T-shirts • • • • Logo Banners at TdRA Booth(provided by company) 3 x 5 3 x 5 3 x 10 2 - 3 x 10 Ad in Ride Program (provided by company) 1/4 page 1/3 page 2/3 page full page Logo in 2012 Partnership Opportunities Guide • • • • Logo on Ride Programs • • • • Complimentary Ride Entries with T-shirts and Goodies 2 4 6 10 “Thank You” Plaque for Display at your Company • • • • Rotation in Event Weekend PA Announcements • • • • Coupons/Samples/Giveaways in 500 Goodie Bags* • • • • Web banner prepared for display on your site • • • Recognition in All Press Releases • • • Recognition in Press Releases (rotation) • Logo on Web Banner Ads • • Product Demonstration / Display Space for Partner* 10 x 10 10 x 20 Press Release Announcing Contribution • • Television / Radio Spot Recognition • • Loaner Bicycles for Ride 2 4 Check Presentation During Pre-ride Ceremony • • Exclusive (business category) Event Entitlement • Lead the parade lap / pre-ride ceremony • Banner Display on Pit Road* ** (Courtesy of Road America) • ¹ Subject to production deadlines for printing and mailing * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner YELLOW JERSEY POLKA DOT JERSEY GREEN JERSEY WHITE JERSEY
  • 8. tourdeRoadAmerica 11 SUMMARY of BENEFITS for SILENT AUCTION and RECEPTION CONTRIBUTORS Logo on Tour de Road America “Event Info” Web Page • • Recognition on “Event Info” Web Page • • Rotation in Pre- and Post-Event E-Mails • • Rotation in all Pre- and Post-Event E-Mails • • Logo on T-Shirts • • Recognition in 2012 Partnership Opportunities Guide • • Logo in 2012 Partnership Opportunities Guide • • Logo in Silent Auction Program • • Coupons or samples in 500 Goodie Bags • • • • Company Name in Silent Auction Program • • “Thank You” Certificate for Display at your Company • • Rotation in Event Weekend PA Announcements • • 3' x 5' Banner at “Refuel and Refresh Zone” (provided by company) • 3‘ x 5’ Banner at Silent Auction (provided by company) • Exclusive entitlement for event “Refuel and Refresh Zone” • ¹ Subject to production deadlines for printing and mailing * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner $1,000 or more less than $1,000 $1,000 to $2,499 less than $1,000 SILENT AUCTION RECEPTION / REFUEL & REFRESH IN-KIND DONATIONS In-kind donations for the silent auction and the “refuel and refresh zone” are critical to the suc- cess of the event. The organizing committee strives to minimize event expenses -- in-kind donations enable us to realize the objectives of the tourdeRoadAmerica...raising money to fight cancer. SILENT AUCTION ITEMS NEEDED • Gift certificates for local establishments • Cycling gear & memorabilia • Racing memorabilia OTHER ITEMS NEEDED • Loaner bicycles for drivers, VIPs • T-shirts for participants • cycling or other apparel for volunteers • snacks and beverages for reception • Headquarters tent MarkBecker
  • 9. tourdeRoadAmerica 12 YELLOW JERSEY - Exclusive Event Title Partner In cycling, the Yellow Jersey is worn by the leader, and ultimately the champion, of the Tour de France. Cash Contribution $10,000 or more GREEN JERSEY - Official Partner The Green Jersey is worn by the leader of the sprinting competition within the Tour de France. Cash Contribution $2,500 to $7,499 Goods or Services Contribution $5,000 to $10,000 (retail value) OR WHITE JERSEY - Associate Partner The White Jersey is worn by the leading young rider of the Tour de France. Cash Contribution $1,000 to $2,499 Goods or Services Contribution $2,500 to $4,999 (retail value) OR PARTNERSHIP LEVELS The Polka Dot Jersey is worn by the leader of the “King of the Mountains” competition within the Tour de France. Cash Contribution $7,500 to $9,999 Goods or Services Contribution $10,000 or more (retail value) POLKA DOT JERSEY - Non-exclusive Event Presenter OR “Thank you very much for your hard work. A couple of years ago, I lost my best friend of 33 years to cancer. He was inspired by Lance‘s fight and it gave him the courage to fight as long as he could. LAF is a great cause and we are proud to support it ...” Drew Lewis Austin, Texas B E N E F I T I N G B E N E F I T I N G
  • 10. tourdeRoadAmerica 13 PARTNERSHIP LEVELS YELLOW JERSEY Exclusive Event Title Partner Cash Contribution of $10,000 or more PRE-EVENT MARKETING EXPOSURE • Logo on Tour de Road America web site home page • Title logo in all advertisements • Web banner prepared for your web site • Logo on web banner ads • Prominent logo on Ride Brochures and Flyers • Recognition in press releases • Recognition in television / radio spots • Prominent logo on Ride Posters • Logo on full-page ride advertisements • Recognition in pre-event e-mails EVENT MARKETING EXPOSURE • Opportunity to distribute coupons, samples, or giveaways in goodie bags* • Check presentation during pre-ride ceremony • Lead the parade lap / pre-ride ceremony • Product demonstration / display area - 10' x 20'* • Prominent logo on t-shirts • Display of two 3' x 10' corporate / logo banners** • Full page ad in ride program • Banner display on pit road (courtesy of Road America)* ** • Recognition in event weekend PA announcements ADDITIONAL BENEFITS • “Thank You” plaque commemorating partner’s contribution • Ten complimentary ride entries with t-shirts and goodies • Up to four loaner bicycles for event • Logo in 2012 Partnership Opportunities Guide • Recognition in post-event e-mails * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner MarkBeckerMarkBeckerGeorgeSiegle
  • 11. tourdeRoadAmerica 14 PARTNERSHIP LEVELS POLKA DOT JERSEY Non-Exclusive Event Presenter Cash Contribution of $7,500 to $9,999 or Goods or Services Contribution of $10,000 or more (retail value) PRE-EVENT MARKETING EXPOSURE • Logo on Tour de Road America web site home page • Presented by / logo in all advertisements • Web banner prepared for your web site • Recognition in press releases • Prominent logo on Ride Brochures and Flyers • Prominent logo on Ride Posters • Logo on full-page ride advertisements • Logo on web banner ads • Recognition in television / radio spots • Recognition in pre-event e-mails EVENT MARKETING EXPOSURE • Opportunity to distribute coupons, samples, or giveaways in goodie bags* • Product demonstration / display area - 10‘ x 10’* • Logo on t-shirts • Display of 3' x 10' corporate / logo banner** • 2/3-page ad in ride program • Recognition in event weekend PA announcements ADDITIONAL BENEFITS • “Thank You” plaque commemorating partner’s contribution • Six complimentary ride entries with t-shirts and goodies • Up to two loaner bicycles for event • Logo in 2012 Partnership Opportunities guide • Recognition in post-event e-mails * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner SanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotography
  • 12. tourdeRoadAmerica 15 PARTNERSHIP LEVELS GREEN JERSEY Official Partner Cash Contribution of $2,500 to $7,499 or Goods or Services Contribution of $5,000 to $10,000 (retail value) PRE-EVENT MARKETING EXPOSURE • Logo on Tour de Road America web site home page • Web banner prepared for your web site • Logo on Ride Brochures and Flyers • Logo on Ride Posters • Logo on full-page ride advertisements • Rotation in select press releases • Recognition in pre-event e-mails EVENT MARKETING EXPOSURE • Opportunity to distribute coupons, samples, or giveaways in goodie bags* • Logo on t-shirts • Display of 3' x 5' corporate / logo banner** • 1/3-page ad in ride program • Rotation in event weekend PA announcements ADDITIONAL BENEFITS • “Thank You” plaque commemorating partner’s contribution • Four complimentary ride entries with t-shirts and goodies • Logo in 2012 Partnership Opportunities guide • Recognition in post-event e-mails * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner MarkBeckerMarkBeckerMarkBeckerMarkBecker
  • 13. tourdeRoadAmerica 16 PARTNERSHIP LEVELS WHITE JERSEY Associate Partner Cash Contribution of $1,000 to $2,499 or Goods or Services Contribution of $2,500 to $4,999 (retail value) PRE-EVENT MARKETING EXPOSURE • Logo on Tour de Road America web site • Logo on Ride Brochures and Flyers • Logo on Ride Posters • Logo on full-page ride advertisements • Rotation in select press releases • Recognition in pre-event e-mails EVENT MARKETING EXPOSURE • Logo on t-shirts • Display of 3' x 5' corporate / logo banner** • 1/4-page ad in ride program • Rotation in event weekend PA announcements ADDITIONAL BENEFITS • “Thank You” plaque commemorating partner’s contribution • Two complimentary ride entries with t-shirts and goodies • Logo in 2012 Partnership Opportunities guide • Recognition in post-event e-mails * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner JuhaLievonenAdamSteinekeAdamSteinekeAdamSteinekeAdamSteineke B E N E F I T I N G B E N E F I T I N G
  • 14. tourdeRoadAmerica 17 MARKETING OPPORTUNITY EXAMPLES BANNERS AND SIGNS T-SHIRTS Above: Sponsors received recog- nition at the opening ceremonies in front of more than 350 riders. GeorgeSiegle Sponsors benefited from signs and large banners in the main traffic thoroughfare at Road America. MarkBecker T-shirt artwork featured all Tour de Road America marketing partners. Advertisement were seen in 50,000 programs, 7,500 full-color brochures were distributed at bicycle shops, establishments in Illi- nois and Wisconsin, at the Road America gates, and in mailings to ticket holders. Two hundred posters were also placed around the community.
  • 15. tourdeRoadAmerica 18 “THANK YOU” TO OUR 2010 PARTNERS HOSTED AND SUPPORTED BY SILENT AUCTION AND RECEPTION CONTRIBUTORS PRESENTED BY G e a r G r i n d e r • G i o r d a n a C y c l i n g A p p a r e l • S a r g e n t o F o o d s • A L M S Te a m s C y t o S p o r t • Tr e k B i c y c l e s • T i f o s i S u n g l a s s e s • G i r o H e l m e t s a n d m a n y m o r e . . . t h a n k y o u ! T H A N K S T O I M S A • P a t r o n G T 3 C u p • U S F 2 0 0 0 • S t a r M a z d a • V o l k s w a g e n T D I C u p • A C D S Y S T E M S • S k i p B a r b e r • W AT S O N ’ S I N C . • A N D M A N Y O T H E R S !
  • 16. tourdeRoadAmerica 19 Tour de Road America Foundation an IRS 501(c)(3) tax-exempt organization with headquarters in Kohler, Wisconsin and a 100% volunteer staff. Event Co-Director and President George Siegle 517.980.4609 george@pelotonride.org Event Co-Director and Vice President Brett Edgerle 920.698.0971 brett.edgerle@yahoo.com Marketing Chairperson and Corporate Secretary Ann Siegle 517.402.8500 ann@triadesignfirm.com Registration Chairperson Chris Brown 519.381.0151 c_brown06@netzero.net Advisor Ed Foy, CPA 920.922.2100 edfoy@charter.net Silent Auction - Co-Chairperson Karl Hendrikse 920.458.9445 khendrikse@charter.net Silent Auction - Co-Chairperson Cristin Robb 586.823.4749 pcrobb@pelotonride.org Jersey Chairperson David Frost 517.202.2257 keystone@voyager.net Team and Series Relations Chairperson Patrick Robb 586.823.4749 pcrobb@pelotonride.org Road America Marketing & Promotions Mary Lou Haen 920.892.4576 marylou@roadamerica.com Press Relations & Public Communications Julie Sebranek 920.892.4576 jsebranek@roadamerica.com CONTACTS Lance Armstrong Foundation Director of Advancement Colin J. Wallis 512.279.8375 colin.wallis@laf.org Austin Hatcher Foundation Jim Osborn 423.834.4443 jim@hatcherfoundation.org Vince Lombardi Charitable Funds Executive Director Judy McGauran 414.649.5463 judith.mcgauran@aurora.org
  • 17. Photos courtesy of and copyright © 2004 - 2008 FormulaFoto; Mark Becker; Adam Steineke; Chris Brown; Luha Lievonen and George Siegle. FACTS - BY THE NUMBERS • The tourdeRoadAmerica is a fun, family- oriented bicycle ride to fight cancer. It takes place on the 4.0 mile Road America race track. • The tourdeRoadAmerica will be held on the weekend of August 18-21, in conjunction with a weekend of auto racing featuring the Ameri- can Le Mans Series. The weekend is one of Wisconsin’s premiere summer attractions, with attendance of 50,000 or more expected. • The event raises funds for the Lance Arm- strong Foundation, the Austin Hatcher Foun- dation, and the Vince Lombardi Cancer Clinic. One in three men and one in four women will be directly affected by cancer in their lifetime. • In 2010, the tourdeRoadAmerica had: - almost 300 cycling participants - $16,085 donated directly the event beneficiaries - extensive exposure / advertising impres- sions through PA announcements; event flyers; booth and track signage; T-Shirts; TV, radio, and print advertising. • American Le Mans Series Spectator Profile: - Average Income: $72,000 - 61% Male - 39% Female - Average Age: 39 - 72% Attend(ed) College - 68% Are Married, 52% Have Children *Subject to track schedule © 2010 Tour de Road America Foundation. All trademarks and registered trademarks are the property of their respective owners. JuhaLievonen Follow us... www.pelotonride.org twitter.com/tourdeRA facebook.com/tdraride

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