Global Brand Simplicity Index: Health Insurance

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To determine the global state of simplicity, Siegel+Gale fielded an online survey of 10,000 respondents in 7 countries. We used the data to generate an industry score, rating each industry on its perceived simplicity.

Industries were evaluated on:
+ their contribution to making life simpler/more complex
+ the pain of interactions with companies within the industry
+ how the industry's communications rank in terms of understanding, transparency/honesty, concern for customers, innovation/freshness and usefulness
+ the premium customers are willing to pay for a simpler experience

Published in: Business, Economy & Finance
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  • We’re the simplicity company.We unlock the power of simplicity to deliver brand experiences that are unexpectedly fresh and remarkably clear.Simple is more than a philosophy—it’s an obsession. It’s our obsession. And even more than that, it’s at the heart of the brands we build. Brands that help organizations realize their true potential.
  • Global Brand Simplicity Index: Health Insurance

    1. 1. GBSI 2013:
 Health Insurance
    2. 2. About the GBSI Customer touchpoint rankings Global industry rankings
    3. 3. 3
    4. 4. To determine the global state of simplicity, Siegel+Gale fielded an online survey of 10,000 respondents in 7 countries
    5. 5. We used the data to generate an industry score, rating each industry on its perceived simplicity. Industries were evaluated on their contribution to making life simpler/ more complex the pain of interactions with companies within the industry how the industry’s communications rank in terms of understanding, transparency/ honesty, concern for customers, innovation/freshness and usefulness the premium customers are willing to pay for a simpler experience
    6. 6. How did people rate touchpoints of the health insurance experience?
    7. 7. How did the health insurance industry rank across the world?
    8. 8. Global Health insurance simplicity rank: 24 out of 25 premium: 5.0%
    9. 9. United States Health insurance simplicity rank: 25 out of 25 premium: 3.7%
    10. 10. United Kingdom Health insurance simplicity rank: 24 out of 25 premium: 3.6%
    11. 11. Germany Health insurance simplicity rank: 23 out of 25 premium: 3.6%
    12. 12. Middle East Health insurance simplicity rank: 23 out of 25 premium: 6.6%
    13. 13. China Health insurance simplicity rank: 24 out of 25 premium: 5.2%
    14. 14. India Health insurance simplicity rank: 25 out of 25 premium: 7.4%
    15. 15. 16 Simple 
 is smart. Photo credit: "Golfer swinging his gear and hit the golf ball from tee to the fairway" by Nuiiko

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