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Will Googlification of our lives continue? or will new search&find paradigms emerge?

Will Googlification of our lives continue? or will new search&find paradigms emerge?

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  • 1. Will Googl i f i c a t i o n of our lives continue? or will new search&find paradigms emerge on the web? Eric Sieverts Media, Informatie & Communicatie (Hogeschool van Amsterdam) ZV26 maart 2011
  • 2. zoeken = google ?
    • search had become a “commodity”
      • everybody uses search engines for anything, anytime, anywhere
      • in december 2010: 3 million queries every minute
    • everybody expects search possibilities always anywhere
      • “ the ubiquitous search box”
    • everybody expects to be able always to find anything
      • “ ambient findability”
    • Google has become the "measure of all things"
      • the usability benchmark?
      • the “Google experience”
    • but will Google remain synonymous with S e a r c h & F i n d
  • 3. John Battelle now about search
    • from an interview at SearchEngineLand blog
    • 19 march 2010:
    • "search is not necessarily broken , but falling short of our particular expectations"
    • "I have a need to be fulfilled; the online medium has to fulfill it in some way"
    • people don't want a search engine ; they expect an answer machine or a decision machine
    • "not 1 search engine, but 140,000 apps for different specialised tasks (which may rely on search engines)"
      • but how to find the most appropriate app for your requirement?
      • but how about Google's business model (if no more user clicks)?
  • 4. everybody wants to know what the future of search is, because it has become a multi-billion $ / € industry
  • 5. what Google CEO expects
  • 6. Is Google trying to infiltrate your brain?
  • 7. what others report or feel about Google these days
  • 8.
    • search specialists:
    • Google doesn't do what I ask it to (it thinks to know better)
    • SEO specialists:
    • Google changes the rules of the game without telling us
    • search engine specialists:
    • on a multi hundred billion page internet, the info-spam will continue to dilute the useful information
    • users:
    • ranking increasingly spoiled and result lists polluted (by content farms)
    • personalised search conflicts with my privacy
  • 9.  
  • 10. I need no textual information I need to locate people knowledgeable about my interest (people that I trust)
  • 11. I don't want to formulate a question or a query the system should just know what I need, here & now
  • 12. I need no textual information I need an answer on my question; I must decide now
  • 13.  
  • 14.  
  • 15.
  • 16. "Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski".
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Clay Shirky: "no information overload, but filter failure"
  • 23. computers will get smarter all the time
  • 24. the internet will get smarter as well or rather: the information on the internet will get smarter on the "semantic web" the meaning of information will increasingly be known (for computers)
  • 25.  
  • 26.  
  • 27. Tim Berners Lee: 1989: "invented" the World Wide Web 2004: proposed the "semantic web" 2006: designed "linked data" as a step towards realisation of the semantic web
  • 28.  
  • 29. the "linked open data cloud" - september 2010 - 24 billion data online by standardisation of dataformats and metadata, computers can "understand" the meaning of these data & use them
  • 30. dbpedia: data from Wikipedia artists geonames: 6.2 M toponyms BBC: wildlife finder Flickr project Gutenberg IMDB music brainz Reuters: openCalais
  • 31. example: article from NYTimes analysed by Open Calais >>
  • 32. recognised entities get RDF-coded in HTML
  • 33. I don't want to read all this textual information I just want it quickly visualised, what it all means (is Nicholas Carr still right after all ?) oscar-tweets
  • 34.  
  • 35.  
  • 36. 10 top trends
    • specialisation specialised apps vs. general search engine
    • localisation information tailored to your physical location
    • mobilisation everything on your smart phone or tablet
    • personalisation all results tailored to your known interests
    • socialisation all results tuned & ranked by your social network
    • actualisation the real-time internet (twitter, facebook, blogs, ##)
    • recommendation suggestions by (and trust in) your social network
    • autonomous the web knows your interests and preferences
    • semantics internet & search engines know the meaning of it all
    • visualisation easy-to-interpret overviews instead of texts to read