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Will Googlification of our lives continue? or will new search&find paradigms emerge?

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  1. 1. Will Googl i f i c a t i o n of our lives continue? or will new search&find paradigms emerge on the web? Eric Sieverts Media, Informatie & Communicatie (Hogeschool van Amsterdam) ZV26 maart 2011
  2. 2. zoeken = google ? <ul><li>search had become a “commodity” </li></ul><ul><ul><li>everybody uses search engines for anything, anytime, anywhere </li></ul></ul><ul><ul><li>in december 2010: 3 million queries every minute </li></ul></ul><ul><li>everybody expects search possibilities always anywhere </li></ul><ul><ul><li>“ the ubiquitous search box” </li></ul></ul><ul><li>everybody expects to be able always to find anything </li></ul><ul><ul><li>“ ambient findability” </li></ul></ul><ul><li>Google has become the &quot;measure of all things&quot; </li></ul><ul><ul><li>the usability benchmark? </li></ul></ul><ul><ul><li>the “Google experience” </li></ul></ul><ul><li>but will Google remain synonymous with S e a r c h & F i n d </li></ul>
  3. 3. John Battelle now about search <ul><li>from an interview at SearchEngineLand blog </li></ul><ul><li>19 march 2010: </li></ul><ul><li>&quot;search is not necessarily broken , but falling short of our particular expectations&quot; </li></ul><ul><li>&quot;I have a need to be fulfilled; the online medium has to fulfill it in some way&quot; </li></ul><ul><li>people don't want a search engine ; they expect an answer machine or a decision machine </li></ul><ul><li>&quot;not 1 search engine, but 140,000 apps for different specialised tasks (which may rely on search engines)&quot; </li></ul><ul><ul><li>but how to find the most appropriate app for your requirement? </li></ul></ul><ul><ul><li>but how about Google's business model (if no more user clicks)? </li></ul></ul>
  4. 4. everybody wants to know what the future of search is, because it has become a multi-billion $ / € industry
  5. 5. what Google CEO expects
  6. 6. Is Google trying to infiltrate your brain?
  7. 7. what others report or feel about Google these days
  8. 8. <ul><li>search specialists: </li></ul><ul><li>Google doesn't do what I ask it to (it thinks to know better) </li></ul><ul><li>SEO specialists: </li></ul><ul><li>Google changes the rules of the game without telling us </li></ul><ul><li>search engine specialists: </li></ul><ul><li>on a multi hundred billion page internet, the info-spam will continue to dilute the useful information </li></ul><ul><li>users: </li></ul><ul><li>ranking increasingly spoiled and result lists polluted (by content farms) </li></ul><ul><li>personalised search conflicts with my privacy </li></ul>
  9. 10. I need no textual information I need to locate people knowledgeable about my interest (people that I trust)
  10. 11. I don't want to formulate a question or a query the system should just know what I need, here & now
  11. 12. I need no textual information I need an answer on my question; I must decide now
  12. 15.
  13. 16. &quot;Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski&quot;.
  14. 22. Clay Shirky: &quot;no information overload, but filter failure&quot;
  15. 23. computers will get smarter all the time
  16. 24. the internet will get smarter as well or rather: the information on the internet will get smarter on the &quot;semantic web&quot; the meaning of information will increasingly be known (for computers)
  17. 27. Tim Berners Lee: 1989: &quot;invented&quot; the World Wide Web 2004: proposed the &quot;semantic web&quot; 2006: designed &quot;linked data&quot; as a step towards realisation of the semantic web
  18. 29. the &quot;linked open data cloud&quot; - september 2010 - 24 billion data online by standardisation of dataformats and metadata, computers can &quot;understand&quot; the meaning of these data & use them
  19. 30. dbpedia: data from Wikipedia artists geonames: 6.2 M toponyms BBC: wildlife finder Flickr project Gutenberg IMDB music brainz Reuters: openCalais
  20. 31. example: article from NYTimes analysed by Open Calais >>
  21. 32. recognised entities get RDF-coded in HTML
  22. 33. I don't want to read all this textual information I just want it quickly visualised, what it all means (is Nicholas Carr still right after all ?) oscar-tweets
  23. 36. 10 top trends <ul><li>specialisation specialised apps vs. general search engine </li></ul><ul><li>localisation information tailored to your physical location </li></ul><ul><li>mobilisation everything on your smart phone or tablet </li></ul><ul><li>personalisation all results tailored to your known interests </li></ul><ul><li>socialisation all results tuned & ranked by your social network </li></ul><ul><li>actualisation the real-time internet (twitter, facebook, blogs, ##) </li></ul><ul><li>recommendation suggestions by (and trust in) your social network </li></ul><ul><li>autonomous the web knows your interests and preferences </li></ul><ul><li>semantics internet & search engines know the meaning of it all </li></ul><ul><li>visualisation easy-to-interpret overviews instead of texts to read </li></ul>