Definition Slides (SMU Talk)

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Tells the story of Definition. http://definitionapp.com

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Definition Slides (SMU Talk)

  1. 1. DEFINITION dictionary redefinedMonday, October 3, 11
  2. 2. the fastest dictionary on iOSMonday, October 3, 11
  3. 3. DEFINITION • Universal app, $0.99 • 66,290 users • 2.2M word searches, 7000 a day • Staff Favorites / New and NoteworthyMonday, October 3, 11
  4. 4. 5 STEPS TO 5 STARSMonday, October 3, 11
  5. 5. 5 STEPS TO 5 STARS • Find a problemMonday, October 3, 11
  6. 6. 5 STEPS TO 5 STARS • Find a problem • Research your competitorsMonday, October 3, 11
  7. 7. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-LaunchMonday, October 3, 11
  8. 8. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-Launch • Publicize like hellMonday, October 3, 11
  9. 9. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-Launch • Publicize like hell • Update continuouslyMonday, October 3, 11
  10. 10. FIND A PROBLEMMonday, October 3, 11
  11. 11. PROBLEM-FINDINGMonday, October 3, 11
  12. 12. PROBLEM-FINDING •I read a bookMonday, October 3, 11
  13. 13. PROBLEM-FINDING •I read a book •I fail to understand a wordMonday, October 3, 11
  14. 14. PROBLEM-FINDING •I read a book •I fail to understand a word •I open my dictionaryMonday, October 3, 11
  15. 15. PROBLEM-FINDING •I read a book •I fail to understand a word •I open my dictionary •I give upMonday, October 3, 11
  16. 16. FAST & BEAUTIFULMonday, October 3, 11
  17. 17. COMPETITORSMonday, October 3, 11
  18. 18. Monday, October 3, 11
  19. 19. Dictionary!Monday, October 3, 11
  20. 20. Dictionary.com Dictionary.Monday, October 3, 11
  21. 21. Monday, October 3, 11
  22. 22. SKETCH-CODE-LAUNCHMonday, October 3, 11
  23. 23. VERSION 1.0Monday, October 3, 11
  24. 24. Monday, October 3, 11
  25. 25. Monday, October 3, 11
  26. 26. SHITTY?Monday, October 3, 11
  27. 27. YES.Monday, October 3, 11
  28. 28. WHO CARES?Monday, October 3, 11
  29. 29. LAUNCHED!Monday, October 3, 11
  30. 30. USERS LOVED IT.Monday, October 3, 11
  31. 31. AppAnnie.comMonday, October 3, 11
  32. 32. me (alias) FAKE friend AppAnnie.com FAKEMonday, October 3, 11
  33. 33. me (alias) FAKE joker friend AppAnnie.com FAKEMonday, October 3, 11
  34. 34. me (alias) FAKE joker friend AppAnnie.com FAKEMonday, October 3, 11
  35. 35. me (alias) FAKE joker friend AppAnnie.com FAKEMonday, October 3, 11
  36. 36. VERSION 1.1Monday, October 3, 11
  37. 37. Monday, October 3, 11
  38. 38. VERSION 2.0Monday, October 3, 11
  39. 39. Monday, October 3, 11
  40. 40. Monday, October 3, 11
  41. 41. Monday, October 3, 11
  42. 42. VERSION 3.0Monday, October 3, 11
  43. 43. Monday, October 3, 11
  44. 44. Monday, October 3, 11
  45. 45. VERSION 4.0Monday, October 3, 11
  46. 46. OFFLINE SUPPORTMonday, October 3, 11
  47. 47. PROMOTE YOUR PRODUCTMonday, October 3, 11
  48. 48. PROMOTING YOUR APP • Not easy at all • Definition wasn’t a gaming app • Word-of-mouth • Free app weekends! • Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice) • App Store Feature • Free business cards - anywhere in the worldMonday, October 3, 11
  49. 49. Monday, October 3, 11
  50. 50. Monday, October 3, 11
  51. 51. Monday, October 3, 11
  52. 52. SCREENSHOTS • Screenshots must portray a good image of your app • Get a designer •I use dribbble.comMonday, October 3, 11
  53. 53. LEARNING POINTS • Continually improve on your product • Big update? Small update? • Make a tagline for your product (hopefully true) • Create a websiteMonday, October 3, 11
  54. 54. Monday, October 3, 11
  55. 55. MISTAKES • Server crash • Be prepared for this, especially when you conduct a free app weekend • Apologize • Product name • Lack of support • UserVoice (iPhone SDK)Monday, October 3, 11
  56. 56. Monday, October 3, 11
  57. 57. TOOLS • Repos: SVN / Git • Analytics: Flurry.com / AppAnnie.com • Services: GoDaddy / Tumblr / Dribbble / UserVoice • Sites: StackOverflow / iPhoneDevSDK / Hacker NewsMonday, October 3, 11
  58. 58. Monday, October 3, 11
  59. 59. AFTER ALL YOUR HARD WORK...Monday, October 3, 11
  60. 60. Monday, October 3, 11
  61. 61. HOW WILL YOU KNOW IF YOUR APP IS SUCCESSFUL?Monday, October 3, 11
  62. 62. Monday, October 3, 11
  63. 63. Monday, October 3, 11
  64. 64. THANKS Slides available here: http://bit.ly/smutalk Sidwyn Koh sidwyn@gmail.com 04 /10/11Monday, October 3, 11

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