The document discusses the role of the "Trickster" in modern technology and society. The Trickster uses "technoism" to convince people they need the latest technologies and gadgets. This creates social pressures that leave people feeling they must constantly update their devices. While technology has benefits, the Trickster exploits it for financial gain by creating a false sense of control and need for the newest products. This accelerates the replacement cycle and waste from outdated technologies.

1. .

2. INTRODUCTION
 Information is power if and only if you have the
knowledge to know what it means, the will to use it, the
communication.
 A character from a far older tradition helps explain many
problems in society Today with technology: Trickster, the
mythical character who confuses fact with fiction.

3. conti…
Technoism-to denote suppressed disbelief and blind
compliance with the chaotic and uncontrolled
progression of technology in our lives that leads to a
dangerous split between the “haves” and “have-nots”
of the technology world.
Technology has good and powerful uses, particularly
with respect to information processing and it will
continue to affect our lives in a positive manner.

4. conti…
 Its impact when exploited by clever marketers reminds us
of the dark side of the proliferation of information and an
increase in the use of technological gadgets to try to gain a
sense of control.
 Consumers are been given a wrong sense of power and
control over their lives when in fact they are being duped
into a financially motivated campaign of consumer
exploitation.

5. TECHNOISM leads those who “Have” of the latest
technological gadgets to look down of those who “Don’t
have” of the gadgets.
The role of the Trickster is to convince the public is that if
they do not purchase the latest technology they will be left
behind.

6. Conti…
Atmosphere of social cascade is created where a “few
people initiates certain acts & others follow the initiators
either in an effort to be right or simple to gain social
approval” .
Trickster with a great tool of “Technoism” makes people
believe that they can transfer their life’s from chaotic to
normalizing & comforting illusion.
These are not the bombast of technology, as in the age of
complex information processing ,technology is the necessity
in our lives.

7. Conti…
The work of the trickster can be seen in what
marketing professionals have taught us to accept as
normal:poor product quality, Unreadable instructions,
excessive packaging, non-recyclable components,
non-interchangeable parts, and a pathetic lack of
customer service.
The marketers using the format of different sources of
advertisements, how we can carryon the work with
reduced time, efforts & resources thus convey that
these make “life easy” but in realty because of this
chaos they make “life complicated”.

8. The Trickster with effective utilisation of advertisements
makes us believe that only by the usage of technological
products we can satisfy our wants without which there will
be no survival.

9. TRICKSTER TACKLES PRODUCT LIFE
CYCLE
As consumers became better educated, knowledgeful the
companies went on an continuous innovation by the use of
R&D.
Trickster introduced personal computer which became an
boon to life-style improvement.

10. Conti…
It also has brought us to a state where we frequently
are unable to function it. people’s increasing lack of
ability to do basic arithmetic skills because of the
electronic calculator [and the plane that can no longer
be landed when its high-level systems fail.
Traditionally people usually received better quality,
more focus on improvement, and more value for our
their money yet technological innovation seems to
violate these principles as Trickster and Marketer
continue to sell us newer, faster, more complicated
products

11. Conti…
This has brought down the average age of the durability of
most of the products & as newer products are been
introduced consumers tend to discard and replace goods.
The product life cycle never ends as trickster keeps on
developing & updating newer versions.

12. The products are been seen meet the requirements for early
adopters & the trickster uses the techonism phenomenon to
make the late adopter who wait for proven product quality
& lesser price to purchase the products with little value and
quality that are out-dated as soon as they leave the store.
Facing the threat of being left behind Late
Adopters jump on board without considering proven
functionality, quality issues, or value.

13. TRICKSTER AND TECHNOLOGICAL BEDLAM
Here the trickster makes employees believe that in the new
economy it is vital to provide 24/7 services to the customers
yet customer service is at an all-time low.
It makes people who are dependent on technological
advances, accepts poor service as a fact of modern life and
assumes that any problems in its use arise from their own
lack of expertise.

14. NORMALIZING, CHEERING ILLUSIONS
The feeling of loss of control over circumstances can
be frightening. Marketers promoted Personal Data
Assistants, Automated operator systems or laptops to
organise and gain control over life.
In the knowledge era where information is in our finger
tips at all times still a black transformer is necessary to
connect these devices to a source of electricity and not
able to plug in as of limited space.

15. Trickster working with Marketer to create an illusion
of gaining control by acquiring more goods, by using
Technoism to put fear into the hearts of anyone who
might question.
Faster technology is the answer to the stress in their
lives, silencing critics and tricking the public into faster
lifestyles.
Faster technology convinces any wary consumers that
they will be seen as techno-phobic if they do not buy
those goods

16. NEED FOR EVALUATION OF TECHNOLOGY
Technology has enriched the life’s of the people in
large ways: the technological benefits of
communicating globally in seconds, accessing the
world through the Internet, or being able to process
the amount of information required for day-to-day
operations.
Technology becomes a chaotic intrusion in our
lives offering us only an illusion of control and
normalcy and fooling people by making them
believe

17. Even when industrial era began and employees or
union labours demanded for better quality of life
though were promised , though measures were taken
it was never actually existed.
Issues which were never known such as computer
stress, incredible invasion of private life were are an
bitter reality.