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Final Ppt Coca Cola Final Ppt Coca Cola Presentation Transcript

  • Presentation by Nitish Tandon Muddasar Rewadigar Satya Dev Pandey Raju Ranjeet Prateek Srivastava Veera Reddy Shivangi Singh Pinky Dubey Supriya Misra Jaishree Singh
  • Brief History of Coca Cola
    • Roots date back to 1899 when the first Coca-Cola bottling operation was established.
      • 1886 – John Pemberton creates Coca-Cola syrup.
      • 1899 – Coca-Cola sold in bottles .
      • 1901 – First bottling franchise formed. Co-owner is James F. Johnston.
      • 1899-1909 – 379 bottling plants opened.
  • State of the Union – The Products
    • Coca-Cola Enterprises is in the nonalcoholic beverage business, which extends our product line beyond traditional carbonated soft drink (CSD) categories to beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas .
  • Life At Coke
    • Mission
    • Roadmap starts with the mission, which is enduring. It declares the purpose as a company and serves as the standard against which we weigh our actions and decisions.
    • To refresh the world...
    • To inspire moments of optimism and happiness...
    • To create value and make a difference
    • Vision
    • Their vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
    • People : Be a great place to work where people are inspired to be the best they can be.
    • Portfolio : Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
    • Profit : Maximize long-term return to shareowners while being mindful of our overall responsibilities.
    • Productivity : Be a highly effective, lean and fast-moving organization
    • Partners : Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Values of coke
    • values serve as a compass for our actions and describe how we behave in the world.
    • Leadership : The courage to shape a better future
    • Collaboration : Leverage collective genius
    • Integrity : Be real
    • Accountability : If it is to be, it's up to me
    • Passion : Committed in heart and mind
    • Diversity : As inclusive as our brands
    • Quality : What we do, we do well
  • Focus on the Market
    • Focus on needs of our consumers, customers and franchise partners
    • Get out into the market and listen, observe and learn
    • Possess a world view
    • Focus on execution in the marketplace every day
    • Be insatiably curious
  • MARKETING OBJECTIVES MARKETING OBJECTIVES CORPORATE OBJECTIVES Re-launch of product Diversification Improving market share Improving profitability Increasing brand awareness Developing new products Understanding customers’ Focus on the Market needs
  • Some of the selected NGO partners
    • The Bharatiya Agro Industries Foundation ( B.A.I.F )
    • Coca-Cola India has partnered with BAIF under their initiatives for environmental awareness among children
    • The United Nations Human Settlements Programme (UN-HABITAT)
    • Together with Coca-Cola India, UN-HABITAT has developed clean water and sanitation projects in the Indian states of West Bengal and Madhya Pradesh and also in Nepal, under the “Water for Asian Cities” programme
    • SOS Children's Villages of India
    • Coca-Cola India has established partnership with SOS for rainwater harvesting structures in 40 SOS villages across the country
    • The Forum for Organized Resource Conservation and Enhancement (FORCE)
    • FORCE has been an important ally of Coca-Cola India in spreading awareness about water conservation and building rainwater harvesting systems in the Delhi and NCR region.
    • Coca-Cola and Save the Children have come together and pooled the resources to embark upon the project of reconstruction of schools damaged by the floods in the district Araria of Bihar State