Roots date back to 1899 when the first Coca-Cola bottling operation was established.
1886 – John Pemberton creates Coca-Cola syrup.
1899 – Coca-Cola sold in bottles .
1901 – First bottling franchise formed. Co-owner is James F. Johnston.
1899-1909 – 379 bottling plants opened.
State of the Union – The Products
Coca-Cola Enterprises is in the nonalcoholic beverage business, which extends our product line beyond traditional carbonated soft drink (CSD) categories to beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas .
Life At Coke
Roadmap starts with the mission, which is enduring. It declares the purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference
Their vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People : Be a great place to work where people are inspired to be the best they can be.
Portfolio : Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Profit : Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity : Be a highly effective, lean and fast-moving organization
Partners : Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Values of coke
values serve as a compass for our actions and describe how we behave in the world.
Leadership : The courage to shape a better future
Collaboration : Leverage collective genius
Integrity : Be real
Accountability : If it is to be, it's up to me
Passion : Committed in heart and mind
Diversity : As inclusive as our brands
Quality : What we do, we do well
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
MARKETING OBJECTIVES MARKETING OBJECTIVES CORPORATE OBJECTIVES Re-launch of product Diversification Improving market share Improving profitability Increasing brand awareness Developing new products Understanding customers’ Focus on the Market needs
Some of the selected NGO partners
The Bharatiya Agro Industries Foundation ( B.A.I.F )
Coca-Cola India has partnered with BAIF under their initiatives for environmental awareness among children
The United Nations Human Settlements Programme (UN-HABITAT)
Together with Coca-Cola India, UN-HABITAT has developed clean water and sanitation projects in the Indian states of West Bengal and Madhya Pradesh and also in Nepal, under the “Water for Asian Cities” programme
SOS Children's Villages of India
Coca-Cola India has established partnership with SOS for rainwater harvesting structures in 40 SOS villages across the country
The Forum for Organized Resource Conservation and Enhancement (FORCE)
FORCE has been an important ally of Coca-Cola India in spreading awareness about water conservation and building rainwater harvesting systems in the Delhi and NCR region.
SAVE THE CHILDREN
Coca-Cola and Save the Children have come together and pooled the resources to embark upon the project of reconstruction of schools damaged by the floods in the district Araria of Bihar State