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  • 1. FACING AN OPEN WINDOW Sid Lee Collective and Tourisme Montréal bring designers to Mexico. - 1 -MONTREAL URBAN MOUVEMENT
  • 2. facing anopen window10 designers showcase their views of Montréal / Another SID LEE fanzineALVARO PEREZ DEL SOLAR – 4DAVID BOMBARDIER – 6LIZ CARTWRIGHT & STEVE LUM – 8DOMINIC PRÉVOST – 12JEREMY WIRTH & JESSICA GHERSI – 14CATHERINE FORAND & MARIE-PIER GILBERT – 18MÉLANIE BAILLAIRGÉ – 20YOANN PLARD – 22SID LEE IN A NUTSHELL – 24
  • 3. THE 67ALVARO PEREZ DEL SOLARThe 67 log, log driver and surfer:Urban surfers ride a wave facing theIsland along the St. Lawrence River. THE 67 THE 67 - 4 - - 5 -
  • 4. SeaSONSDAVID BOMBARDIERSix snowflake branches representingthe seasons. A simple, yet contrasting,textured, urbane, symmetricaland asymmetrical poster. The FourSeasons: so uniquely Montréal,especially from a Mexican perspective. SEASONS SEASONS - 6 - - 7 -
  • 5. FIVEROSESLIZ CARTWRIGHT & STEVE LUMCapturing the playful, whimsicalnature of Montréal against its cold,industrial landscape. FIVE ROSES FIVE ROSES - 8 - - 9 -
  • 6. innocencelostLIZ CARTWRIGHT & STEVE LUMExpressing the desire to returnMontréal’s iconic “Guaranteed Milk”bottle to its original youthfuland vibrant state. INNOcENcE LOST INNOcENcE LOST - 10 - - 11 -
  • 7. UNDERGROUNDDOMINIC PRÉVOSTIllustrating Montréal in a fun, simpleand dynamic way while showcasingboth its overground and undergroundsides. Buildings that reach highabove the clouds also sink well belowthe surface where our subway systemallows us to travel, sheltered fromthe cold of winters. A small replicaof the Island of Montréal and itsmain attractions was constructedout of cardboard and then shot inhome studio. UNDERGROUND UNDERGROUND - 12 - - 13 -
  • 8. WINTEROVER TOWNJEREMY WIRTH & JESSICA GHERSINeither one of us is from Montréal,so we wanted to have some fun withthe things that are unique to the citybut that may be overlooked if you’vebeen living here for years. WINTER OVER TOWN WINTER OVER TOWN - 14 - - 15 -
  • 9. POUTINEJEREMY WITRH & JESSICA GHERSINeither one of us is from Montréaland neither one of us is very serious,so we wanted to have some fun withthe things that are unique to the citybut that may be overlooked if you’vebeen living here for years. [PU-TIN] noun [PU-TIN] noun - 16 - - 17 -
  • 10. TIGHT KNITCATHERINE FORAND & MARIE-PIER GILBERTThis quilt represents Montréalas a richly quilted Quebec city.Interwoven, Montréal’s eightmajor cultural communities cometogether to create a whole that isgreater than the sum of its parts. TIGHT kNIT TIGHT kNIT - 18 - - 19 -
  • 11. ANTLEREDHEADMÉLANIE BAILLAIRGÉMontréal: creative, lively, sensitive,deeply-rooted, yet open to the world:a beast ready to proudly tell its story. ANTLERED HEAD ANTLERED HEAD - 20 - - 21 -
  • 12. snow beerYOANN PLARDWhen those long, cold, snowywinter nights settle over Montréal,nothing warms the soul betterthan a nice pint of beer (especiallywhen in good company). SNOW BEER SNOW BEER - 22 - - 23 -
  • 13. SID LEECOLLECTIVESid Lee Collective is an incubator that allows ourteam to push the boundaries of creativity further.Sid Lee Collective undertakes cultural and com-mercial projects in the fields of visual arts, indu-strial design, music, publishing, etc. A brainchild of Sid Lee, the Collective thri-ves on collaboration and experimentation. TheSid Lee Collective Amsterdam space is the first pu-blic venue operated by our team. We hope it willgive a modest preview of Montréal and Cana-dian creativity while acting as a stimulant for ourvisitors’ curious minds.TO FIND OUT MORE ABOUT THE cOLLEcTIVEOR TO SEND US cOMMENTS, PLEASE VISITwww.sidleecollective.comAbOUTSID LEESid Lee is a company that develops brand expe-riences—by conceiving products, services andspaces—and markets them through advertising,experiential marketing, branded content andinteractive communications. To embed brands, products, spaces and serviceswith more meaning and more resonance, we haveassembled one of the most diverse creative teamsin the world. Professionals from a vast array of dis-ciplines—architecture, advertising, digital marke-ting, design, content, etc.—work without barriersbetween their numerous crafts. Commercial Crea-tivity is how we describe this novel approach,which is both integrated and multidisciplinary. Our 250 artisans work globally for top-tierclients from our Montréal and Amsterdam ateliers.TO FIND OUT MORE ABOUT US, PLEASE VISITwww.sidlee.com You can also read the book ConversationalCapital: How to Create Stuff People Love to Talk About(conversationalcapital.com) to understand ourstrategic marketing thinking. SID LEE IN A NUTSHELL - 24 -
  • 14. CONTACT INFORMATIONAteliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200 Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 55 Mill Street Building 5 , Suite 500 Toronto, Ontario M5A 3C4 Canada Phone: +1 416 - 421-4200 Austin Suite D-102 3601 South Congress Austin, Texas 78704 United States Phone: +1 512 - 444-3533Websites: sidlee.com sidleearchitecture.com jimmylee.tv NOM DE LA SEcTION - 27 -
  • 15. fanzineAnother MONTREAL URBAN MOUVEMENT - 28 -