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SID LEE ARCHITECTURE | Red Bull HQ

by on Nov 24, 2011

  • 6,742 views

In 2009, with offices located in the surroundings ...

In 2009, with offices located in the surroundings
of the Dutch capital, Red Bull Amsterdam wanted
to move to a more urban location that would
better reflect its culture and involvement in the
arts and sports. Let us remember that the Austrian
company goes much further than simply selling
its famous energy drink. Since its beginnings, it
has been involved in racing sports (Formula 1,
NASCAR, motorcycle racing) and has been
massively sponsoring extreme sports, like the
Red Bull Crashed Ice world championship. The
company has also invested a great deal in music,
helping young artists or creating traveling
workshops like the Red Bull Music Academy, and
in dance, particularly with its famous B-Boys
from the Red Bull BC One Battles.

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SID LEE ARCHITECTURE | Red Bull HQ SID LEE ARCHITECTURE | Red Bull HQ Document Transcript