Social media marketing


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How to build a social media strategy.

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Social media marketing

  1. 1. Social Media Marketing<br />By SiddheshKabe<br />
  2. 2. About Me<br />Site:<br />Blog:<br />Twitter: @sidoscope<br />
  3. 3. Did you attend the funeral of newspaper?<br />
  4. 4. Some notnice facts about newspapers.<br /><ul><li>78% of consumers trust peer recommendations
  5. 5. Only 14% trust advertisements
  6. 6. Only 18% of traditional TV campaigns generate a positive ROI
  7. 7. 90% of people that can TiVo ads do
  8. 8. Kindle eBooks Outsold Paper Books on Christmas
  9. 9. 24 of the 25 largest newspapers are experiencing record declines in circulation</li></ul>Source: Marketing to the Social Web<br />
  10. 10. How can I Leapinto<br />Social Media?<br />
  11. 11. Its not like traditional Media<br />
  12. 12. Itsdifferent<br />
  13. 13. Lets take<br />First step towards<br />Social media<br />
  14. 14. Instead of thinking what TOOLSto use…<br />Think of the STRATEGY to USE.<br />
  15. 15. Listen<br />Organize<br />Strategize<br />Tools<br />Don’t get LOST, use LOST<br />
  16. 16. Listen<br />The good news is, there is freedom of speech, the bad news is, there is freedom of speech.- Robert Passikoff, President, Brand Keys<br />Listen to what they are saying about you. If there are saying nothing, don’t feel proud, feel sad. If they are cursing you, its good sign, you are in the game, just turn the tables around.<br />
  17. 17. Who are they?<br />
  18. 18. Where will you Listen?<br />Start with the basics, monitor Google Alerts (<br />Search Twitter for your brand or keywords of your brand (<br />Compose a dossier of this data together. There are many community sentiment checker tools available on the market, keep checking if the mood is in green or red. <br />
  19. 19. Organize<br />Strategize<br />Tools<br />Don’t get LOST, use LOST<br />
  20. 20. Organize<br />With the data collecting from listening, organize it to your benefit. Answer the questions:<br />What does your company/ Brand do? Keep it less than 140 characters. People don’t want your brochure to speak, they want you to speak.<br />What do you want to do? Sell stuff? Advertise or hear complaints? Choose one. (Each will form a new strategy)<br />How much do customer know about you now?<br />
  21. 21. Who are your customers?<br />
  22. 22. Organize<br />What is your USP? What is that one thing that stands out?<br />Find out and again…also in 140 characters.<br />Use the KISSrule, Keep it short and Sweet.<br />No and don’t flaunt that corporate brochure which has those fake models in them. Social Media needs YOU to be out THERE.<br />
  23. 23. It worked for them!!!<br />Innovation<br />Safety<br />Magic<br />
  24. 24. Strategize Tools<br />Don’t get LOST, use LOST<br />
  25. 25. Now take a DEEP Dive<br />
  26. 26. Plan your roadmap<br />You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there. Dave Saunders,<br />
  27. 27.
  28. 28.
  29. 29. GetReadyto hit the social media<br />
  30. 30. Tools<br />Don’t get LOST, use LOST<br />
  31. 31. And now look forTOOLS that fit your strategy<br />We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. Pete Cashmore, Founder of<br />
  32. 32.
  33. 33. Choose the NETWORK of your Geography.<br />
  34. 34. Social Media isHUGE<br />
  35. 35. Its fast<br />Source:<br />
  36. 36. Its REAL<br />
  37. 37. And its happening NOW 24/7!!!<br />
  38. 38. “We don't have a choice on whether we do social media, the question is how well we do it.”Erik Qualman<br />
  39. 39. See you soon, on the information highway!!<br />
  40. 40. ThankYOU!!<br />
  41. 41. Credits<br />Colorado State University Wikipedia Accuracy Study<br />China Internet Information Center, Technorati, Wikipedia<br />Facebook investor stats<br />U.S. Department of Education Study <br />Mashable by Ben Parr<br /> The Guardian<br />TechCrunch<br />Apple<br />Calculated based of Wikipedia article data found at<br />Quotes from:<br /><br />
  42. 42. Special Thanks to<br />Erik Qualman (<br />Pete Cashmore and the whole team at<br />
  43. 43. Get in touch<br /><br /><br />You can directly scan the QR codes with your mobile phone to visit.<br />Thank you<br />