Vritti i-Media’s Digitalworld+ rural advertising solution


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Vritti i-Media's Digitalworld+ network is a digital technology enabled rural advertising solution which helps corporates reach out to their consumers in the tier 2 and tier 3 cities in a cost effective and innovative way. Currently present across80+ locations across Maharashtra, Digitalworld+ is an essential part of any media planner's rural OOH campaign

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Vritti i-Media’s Digitalworld+ rural advertising solution

  1. 1. www.vritti.co.in
  2. 2. i-Media DigitalWorld+ Network- Digital signage on Highway Food Malls www.vritti.co.in <ul><li>Digital Signage on Highway Food Malls and Restaurants </li></ul><ul><li>10/20/30 sec Audio Visual Ads, Tickers, L-Band Adds </li></ul><ul><li>Content Delivery as per Customized Concept </li></ul><ul><li>Content </li></ul><ul><ul><li>Public announcement (Arrival and Departure) for MSRTC and Private Buses at these restaurants </li></ul></ul><ul><ul><li>Tips and Quizzes on various topics which will help interact with audience </li></ul></ul>
  3. 3. Food Malls on Highways launched www.vritti.co.in <ul><li>Hotel Bikaner (Mum-Pune Express Highway) </li></ul><ul><ul><li>Total- 3lac footfalls per month </li></ul></ul><ul><ul><li>Unique Viewership -1.5 lacks per month </li></ul></ul><ul><ul><li>5 No. 32” LCD Displays </li></ul></ul><ul><li>Food Hub (Pune-Mum Express Highway) </li></ul><ul><ul><li>Total Traffic-4.5 lacks per month </li></ul></ul><ul><ul><li>Unique Viewership-2.25 lacks per month </li></ul></ul><ul><ul><li>2 No. 50” / 2 No. 42” / 1 No. 32” LCD Displays </li></ul></ul><ul><li>Hotel Neeta (Mum-Pune Express Highway) </li></ul><ul><ul><li>Total Traffic-4.5 lacks per month </li></ul></ul><ul><ul><li>Unique Viewership-2.25 lacks per month </li></ul></ul><ul><ul><li>4 No. 50” LCD Displays </li></ul></ul><ul><li>Hotel Daulat (Pune - Nashik Highway) </li></ul><ul><ul><li>Total Traffic-2.1 lacks per month </li></ul></ul><ul><ul><li>Unique Viewership- 1.05 lacks per month </li></ul></ul><ul><ul><li>6 No. 32” LCD Displays </li></ul></ul>
  4. 4. Why clients should advertise with us? Huge reach and a Dynamic network-Over 10 lacs footfalls and Ad can be changed every 30 minutes Digital Network which will have both Audio along with Visual Passengers change every 30 minutes and advertisement is heard by new person every time Advertisement is heard across 100m periphery of Hotel 100% battery backup with gensets to ensure 16 hours-24hours of availability Advertisement release is controlled and monitored from our control room. We submit proof of release with Invoice www.vritti.co.in
  5. 5. Profiles you can reach out to <ul><li>A+ - Corporate big wigs & Businessmen </li></ul><ul><li>A - Upper class </li></ul><ul><li>B+ - Higher middle class </li></ul><ul><li>B - Middle class </li></ul><ul><li>C - Lower middle class </li></ul><ul><li>D - Bachelors, Student </li></ul>www.vritti.co.in
  6. 6. DigitalWorld+ Expansion-Highway Food malls/hotels to be covered before 31 st March 2011 <ul><li>100 Restaurants/Hotels/Food malls with 500+ displays reaching out to over 1 cr+ people across Maharashtra </li></ul><ul><ul><li>Mum-Pune Express Highway </li></ul></ul><ul><ul><li>Old Mum-Pune Highway </li></ul></ul><ul><ul><li>Mum-Goa Highway </li></ul></ul><ul><ul><li>Mum/Pune-Bangalore Highway </li></ul></ul><ul><ul><li>Pune -Solapur Highway </li></ul></ul><ul><ul><li>Pune – A.Nagar – Aurangabad Highway </li></ul></ul><ul><ul><li>Mum-Ahmedabad Highway </li></ul></ul>www.vritti.co.in
  7. 7. www.vritti.co.in How DigitalWorld+ can benefit your Co. <ul><li>60% of the visitors are among the upper & upper middle class – High profile Businessman, Sr. Professional, Management students, Celebrities, Etc. </li></ul><ul><li>In weekends people travel to short tours in Lonavala, Khandala, Mahabaleshwar, Etc. & high way food malls is the only place where they take </li></ul><ul><li>½ an hour to 1 hour break in between their journey to relax & refresh themselves </li></ul><ul><li>DigitalWorld+ runs interesting contents which awards prizes to winners like Lucky draw, Contest, Gift Vouchers that builds the interactivity with the viewers </li></ul><ul><li>Tourist company can promote certain interesting content in different time </li></ul><ul><li>frame focused on their different Tour packages or special travel discount </li></ul>
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  26. 26. Thank you www.vritti.co.in For further query and details: Vritti Solutions Limited Pune 9/10, Continental Park, Opp. Karve Statue, Karve Road, Pune – 411 038 Tel: 020 25396367, 25399016 Cell: +91 95 6106 8558 / 94 2222 3263 Email: ajay.bedre@vritti.co.in / imedia@vritti.co.in Mumbai 26,Ashoka Super Market Nr.Patkar College, S.V.Road, Goregaon west Mumbai 400 062 Ph no: 022-67102218/19 Cell : +91-95 6106 8555 E-mail rajesh.radhakrishnan@vritti.co.in