Vritti i-Media expands its Audio OOH Advertising medium across MAHARASHTRA, KARNATAKA & PUNJABVritti i-Media, a Media arm of Vritti Solutions Limited an ISO 9001:2008 certified IT and MediaSolutions Company; enables corporate connect to the masses through its unique Outdoor MarketingSolutions.Vritti i-Media the 2 times consecutive Winner of “The Best Zonal Media Owner – West India” at thePrestigious “Outdoor Advertising Award” is also the most effective Mass, Regional as well as localMedium serving to all Major corporate from almost every segment to the most remote retail segmentsfrom the most local rural parts of India.It’s tried and tested model of audio advertising at public bus stations, which is already operational inrural and semi-rural Maharashtra, will soon be rolled out in Punjab and Northeast Karnataka. Vritti i-media has recently partnered a deal with the Punjab Road Transport Corporation and North EastKarnataka Road Transport Corporation to provide their audio ooh advertising model to a widercustomer base in India.USP’s of the Medium: 1. A Mass Medium that connects to masses in their local languages & dialects. 2. A Mass Medium that can also be used as a Regional or Local Medium.
3. Though being a Mass Medium, gives the advertisers an opportunity to have local sales recall by connecting to local outlets. 4. A Medium as effective for Branding, Awareness or Sales – whatever the requirement. 5. An unrestricted IT Controlled Medium that cannot be tampered manually. 6. A Medium approved by the Directorate of Advertising & Visual Publicity (DAVP) 7. On-air time morning 6 am to 10 pm daily. 8. Passengers on an average change every 30 minutes and that assures the advertisement is heard / Viewed by new person every time. 9. Every district bus station or Mall observes an average of 25,000 – 40,000 footfalls each day, reaching 145 Million passengers every month. 10. Advertisement is heard across 100 meter periphery of the Bus Station & or Food Mall. 11. Mandatory & Guarantees listening as the advertisement is coupled with the bus departure announcement. Passengers are actually waiting to hear / watch the announcement. 12. 100% battery backup to ensure smooth running of the system. 13. Advertisement release is controlled and monitored from Vritti i-Media’s central control room. 14. Powerful Audio & Audio Visual medium that provides an amazing penetration & recall in rural and media dark areas of Maharashtra, Punjab & Karnataka. 15. Covers almost all districts, major Talukas, all pilgrimage Places & Holiday Locations in three states.Media Effectiveness Study by AC Nielsen *****Vritti commissioned a research with Nielsen Company, a world leader in market research. The researchobjective for this study was to evaluate the effectiveness of Audio & Audio Video advertising /announcements as a medium compared to other outdoor media. The outcomes of this research are asfollows: • Vritti iMedia Advertisement shows highest recall within all outdoor media. Up to 6 advertisements are recalled by the respondents. • 98% responders reported Vritti iMedia advertisement at par with other outdoor medium like hoardings and bus panels. • 97% responders reported that announcement is useful. • Vritti iMedia advertisements coupled with announcements appear to be an effective advertising medium. • Most respondents rest while waiting at Transit Locations that ensures unrestricted attention to the advertisement.
The unique audio advertising service at public bus stands is available across the following bus stations inMaharashtra, North East Karnataka & Punjab. AVAILABLE LOCATION LIST – MAHARASHTRA No. Station Name No. Station Name No. Station Name Mumbai (Total = 5) Pune (Total = 16) Ahmednagar (Total = 7) 01 Mumbai Central 33 Pune– Shivajinagar 67 Ahmdnagar Old CBS 02 Parel 34 Pune – Swargate 68 A.Nagar BusStn No3 03 Kurla Nehru Nagar 35 Pune RLY Station 69 A.Nagar- Tarkpur 04 Borivali Nanacy 36 Pimpri Chinchwad 70 Shirdi 05 Khopoli 37 Lonawala 71 Shrirampur 06 Panvel 38 Narayangaon 72 Sangamner Thane (Total = 4) 39 Baramati 73 Motel SmileStone 07 Thane Vandana 40 Shirur Jalgaon (Total = 5) 08 Thane Khopat New 41 Food Hub Mall 74 Jalgaon- CBS 09 Bhivandi 42 Bikaner Hotel 75 Chopada 10 Kalyan 43 Neeta Inn Hotel 76 Chalisgaon Raigad (Total = 3) 44 Food Carnival Hotel 77 Bhusawal 11 Mahad 45 Drive Inn Hotel 78 Amalner 12 Alibaug 46 Food Trak Hotel Nandurbar (Total = 2) 13 Ramwadi (Pen New) 47 Food Mall Hotel 79 Nandurbar – CBS Ratnagiri (Total = 2) 48 Balaji Hotel -Indraprsth 80 Shahada 14 Ratnagiri CBS Satara (Total = 7) Yawatmal (Total = 3) 15 Chiplun 49 Satara CBS 81 Yeotmal – CBS
Sindhudurg (Total=2) 50 Karad 82 Wani16 Sawantwadi 51 Phaltan 83 Pusad17 Kankavli 52 Wai Buldhana (Total = 4) Aurangabad (Total=3) 53 Mahabaleshwar 84 Buldhana CBS18 Aurangabad- CBS 54 Panchgani 85 Mehkar19 Aurangabad –Cidco 55 Motel MileStone 86 Shegaon20 Paithan Sangli (Total =3) 87 Malkapur Beed (Total = 3) 56 Sangli- CBS Dist. Main Stations (Total=14)21 Beed – CBS 57 Islampur 88 Akola New CBS22 Ambejogai 58 Miraj New CBS 89 Amravati CBS23 Parli Vaijyanath Kolhapur (Total = 2) 90 Washim Osmanabad (Total=2) 59 Kolhapur- CBS 91 Hingoli24 Osmanabad CBS 60 Ichalkaranji 92 Jalna – CBS25 Tuljapur – CBS Solapur (Total = 4) 93 Latur- CBS Nashik (Total = 6) 61 Solapur- CBS 94 Chandrapur CBS26 Nashik – New CBS 62 Pandharpur 95 Bhandara CBS27 Nashik Mahamarg 63 Barshi 96 Gondiya – CBS28 Nashik Road 64 Akkalkot 97 Gadchiroli CBS29 Malegaon New CBS Nagpur (Total = 2) 98 Dhule – CBS30 Manmad 65 Nagpur-G.Peth 99 Wardha – CBS31 Daulat Hotel 66 Nagpur Morbhavan 100 Parbhani- CBS32 Food Hub 101 Nanded – CBS *Audio & Audio Video advertisement network powered at 101 locations across Maharashtra
AVAILABLE LOCATION LIST – PUNJABNo. Station Name No. Station Name No. Station Name Patiala (Total=2) Mansa (Total=2) Bhatinda (Total=2) 1 Patiala 4 Mansa 8 Bhatinda 2 Patran 5 Budladha 9 Talwandi Sabo Faridkot (Total=1) Kapurthala (Total=2) Sangrur (Total=3) 3 Faridkot 6 Kapurthala 10 Sangrur 7 Phagwara 11 Moonak 12 Ahmedgarh *Audio Video advertisement network powered at 12 locations across Punjab AVAILABLE LOCATION LIST – KARNATAKANo. Station Name No. Station Name No. Station Name Bellary (Total=10) Bidar (Total=6) Bijapur (Total=5) 1 Bellary New CBS 16 Bidar CBS 30 Bijapur 2 Hadagli 17 Aurad 31 Chadchan 3 H.B. Halli 18 Basavakalyan 32 Devarhippargi 4 Kampli 19 Bhalki 33 Nidgudngi 5 Kudlgi 20 Humnabad 34 Talikot 6 Sirguppa 21 Chitguppa Koppal (Total=6) 7 Kamlapur Gulbarga (Total= 35 Koppal 8 Hospet 22 Gulbarga CBS 36 Gangawati 9 Kottur 23 Afzalpur 37 Kustagi
10 M.M. Halli 24 Aland 38 Yallburga Raichur (Total=5) 25 Chincholi 39 Hatti 11 Raichur 26 Chittapur 40 Kankagiri 12 Deovadurga 27 Jewargi Yadgir (Total=3) 13 Lingasugar 28 Sedam 41 Yadgir 14 Manvi 29 Gulbarg –Super Market 42 Shahapur 15 Mudgal 43 Surpur *Audio Video advertisement network powered at 43 locations across KarnatakaFor any further information about this form of OOH advertising, visit www.vrittiimedia.com orConnect with:Mr. Nilesh LandgeVritti Solutions Limited(Advertisement Sales Division)Mob: 95033 13361