k k patel
university and health
master mind behind ‘Nirma’- Karsanbhai
Patel born on 1945 in gujarat.
chemistry at age of 21.
as a lab technician in new cotton mills
Ahmedabad, of the lalbhai group.
at Gujarat Government's Department
of Mining and Geology.
1980, he set up nirma named after
popularly known as the ‘peela sabun’
due to its yellow color.
sold at Rs 3 thus making it immensely
the first product to really penetrate
the rural market.
of the worlds largest and integrated
manufacturer of detergents and toiletries.
player in the Indian detergent market .
share of 38% in india.
largest toilet soap marketer with
share of 20% and about 35 % in detergents.
for money’ concept.
widespread in a small period of time.
a household name.
Shampoos and toothpastes
Karsanbhai's two sons and son-in-law are now at
leading positions in the Nirma organization
Rakesh K Patel (MBA) looks after procurement
Hiren K Patel, chemical engineer and MBA,
heads marketing and finance,
while Kalpesh Patel is in human resources and
Healthcare Industry (Nirlife healthcare).
( Linear Alkyl Benzene )
AOS ( Alfa Olefin Sulfonate )
Vacuum Evaporated Iodized Salt
SSP ( Single Super Phosphate )
detergent bar/cake was launched .
was the second product in the Nirma line of
too was a huge success.
most highly penetrated in its categoryaccording to ORG MARK BT-rural watch
Nirma detergent powder.
Nirma beaty soap launched under brand of
‘Umbrella branding’ was used successfully.
to the launch of ‘Nirma beauty soap’ the
sale of ‘Lux’ was effected.
Hindustan lever limited released ‘breeze’ to
To counter Breeze ‘Nima’ was launched.
of ‘Nirma shudh edible salt’
largest salt brand in some parts of the
markets where others saw none.
and innovated where other’s failed.
umbrella branding to the ultimate
penetration where others felt
consumers mind set could not be changed.
integration of operations.
control at every stage.
distribution and channeling activities in
conjunction with other operations.
purchased the American raw materials
company Searles Valley Minerals in 2007
has been conferred with Padma Shri
Award for the year 2010.
award will be formally conferred by the
President of India Mrs Pratibha Patil.
1995, Karsanbhai started the Nirma
Institute of Technology in Ahmedabad, which
grew into a leading engineering college in
In 2003 Nirma University of Science and
Technology was set up under the guidance of
Gujarat State Act recognized by UGC .
Padmashri Dr. Karsanbhai K. Patel, Chairman,
Nirma Group of Companies and Chairman,
NERF is the President of the University.
Dr. N. V. Vasani is the Director General of the
Managing Trustee :
Shri Ambubhai M Patel
Shrenikbhai K. Lalbhai
Industrialist and Educationist
Hiren K. PatelCMD Nirma Consumer Care Limited
Director, Nirma Ltd.
Rajendra D. Shah
Eminent Chartered Accountant
is the brand of the healthcare division of welldiversified FMCG Major- Nirma Limited established
Healthcare is one of the largest manufacturer
and marketer of extensive range of parenteral
products and medical devices in the global market.
manufacturing facility is WHO GMP, CE and ISO
K patel – chairperson of nirlife healthcare.
Patel who is son-in-law is in human
resources and Healthcare Industry (Nirlife
brand is established with a vision to attain
significant presence in healthcare segment
globally through cost effectiveness, innovation and
quality healthy life to the end-user...
Large Volume Parenterals
Dextrose containing products
Other small volume preparations
One use Disposable Medical Devices
Blood and related products