Nirma limited

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NIRMA limited background and history

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Nirma limited

  1. 1. Being presented by: JASPINDER SINGH SIDHU
  2. 2.  Introduction–  History k k patel of nirma  Products  Strategies  Nirma and tricks university and health Care products
  3. 3.  The master mind behind ‘Nirma’- Karsanbhai Patel born on 1945 in gujarat.  BSC chemistry at age of 21.  Worked as a lab technician in new cotton mills Ahmedabad, of the lalbhai group.  Worked at Gujarat Government's Department of Mining and Geology.
  4. 4.  In 1980, he set up nirma named after daughter nirupama.  Became popularly known as the ‘peela sabun’ due to its yellow color.  Was sold at Rs 3 thus making it immensely popular.  Became the first product to really penetrate the rural market.
  5. 5.  One of the worlds largest and integrated manufacturer of detergents and toiletries.  Largest  Holds player in the Indian detergent market . share of 38% in india.  Second largest toilet soap marketer with share of 20% and about 35 % in detergents.
  6. 6.  ‘Value  Huge for money’ concept. widespread in a small period of time.  Became a household name.
  7. 7.  Detergents  Soaps  Packaged foods  Single superphosphate  Shampoos and toothpastes
  8. 8.  Karsanbhai's two sons and son-in-law are now at leading positions in the Nirma organization  Rakesh K Patel (MBA) looks after procurement and logistics,  Hiren K Patel, chemical engineer and MBA, heads marketing and finance,  while Kalpesh Patel is in human resources and Healthcare Industry (Nirlife healthcare).
  9. 9.  LAB ( Linear Alkyl Benzene )  AOS ( Alfa Olefin Sulfonate )  Sulfuric Acid  Glycerin  Soda Ash  Pure salt  Vacuum Evaporated Iodized Salt  SSP ( Single Super Phosphate )  Sodium Silicate
  10. 10.  Nirma detergent bar/cake was launched .  It was the second product in the Nirma line of products.  It too was a huge success.  The most highly penetrated in its categoryaccording to ORG MARK BT-rural watch
  11. 11.  Super Nirma detergent powder.  Nirma beaty soap launched under brand of ‘Nirma.”  ‘Umbrella branding’ was used successfully.
  12. 12.  Due to the launch of ‘Nirma beauty soap’ the sale of ‘Lux’ was effected.  Hindustan lever limited released ‘breeze’ to counter.  To counter Breeze ‘Nima’ was launched.
  13. 13.  Introduction  Second country. of ‘Nirma shudh edible salt’ largest salt brand in some parts of the
  14. 14.  Identified markets where others saw none.  Expanded and innovated where other’s failed.  Used umbrella branding to the ultimate extent.  Achieved penetration where others felt consumers mind set could not be changed.
  15. 15.  Backward integration of operations.  Investment  Cost  All in capacities. control at every stage. distribution and channeling activities in conjunction with other operations.
  16. 16.  Nirma purchased the American raw materials company Searles Valley Minerals in 2007  Patel has been conferred with Padma Shri Award for the year 2010.  The award will be formally conferred by the President of India Mrs Pratibha Patil.
  17. 17.  In 1995, Karsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering college in Gujarat. In 2003 Nirma University of Science and Technology was set up under the guidance of Gujarat State Act recognized by UGC . 
  18. 18.  Padmashri Dr. Karsanbhai K. Patel, Chairman, Nirma Group of Companies and Chairman,  NERF is the President of the University.  Dr. N. V. Vasani is the Director General of the University.  Managing Trustee : Shri Ambubhai M Patel
  19. 19.  Shri Shrenikbhai K. Lalbhai Industrialist and Educationist  Shri Hiren K. PatelCMD Nirma Consumer Care Limited  Shai Rakesh K.Patel Director, Nirma Ltd.  Shri Rajendra D. Shah Eminent Chartered Accountant
  20. 20.  Institute of law  Institute of mgt  Institute of Technology  Institute of Pharmacy  Institute of Science
  21. 21.  Nirlife is the brand of the healthcare division of welldiversified FMCG Major- Nirma Limited established in 1969.  Nirlife Healthcare is one of the largest manufacturer and marketer of extensive range of parenteral products and medical devices in the global market.  The manufacturing facility is WHO GMP, CE and ISO certified.
  22. 22. K K patel – chairperson of nirlife healthcare.  Kalpesh Patel who is son-in-law is in human resources and Healthcare Industry (Nirlife healthcare).  Nirlife brand is established with a vision to attain significant presence in healthcare segment globally through cost effectiveness, innovation and quality healthy life to the end-user...
  23. 23. Large Volume Parenterals  Diuretics  Electrolytes  Dextrose containing products  Dialysis solution  Anti-infective  Diluents  Other small volume preparations  One use Disposable Medical Devices  specialty products  Blood and related products 

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