Domestic market is expected to grow at a CAGR
of 9 – 10 per cent till FY15.
OEM demand to grow at a CAGR of 11 per cent.
Replacement demand is expected to grow at a
CAGR of 8 per cent.
Source :- www.moneycontrol.com
GRL is a part of the U.S $500 million Siyaram
Poddar Group which has wider interests in textile
& Garment, paper and tires.
ISO 9001:2008 certified.
Three well equipped ultra modern manufacturing
One of the largest manufacturing capacity in india.
Wide product range for bicycle tires.
In house mould designing unit.
In house research and development centre.
Good track record of compliances and on time shipments.
Known for delivering premium quality products.
DEMAND FOR TIRES
Approx 30 %
cycle output in
the recent past
Primary driver of
Preferred supplier to renowned Indian bicycle
Color wall tire
Full color tire
R T tires
P P tire
(sizes between 12 -28 inches)
SECTOR :- TIRE INDUSTRY
TITLE:- Analysis of GRL dealers and customers in ludhiana
To study the satisfaction level of dealers.
To study the satisfaction level of customers.
To understand and know the problems faced by dealers.
To study the availability of GRL tires among dealers.
Research design :- exploratory
Data collection:- primary data collection
Sampling design :- random sampling design
Sampling technique:- convenience technique
Extent :- Ludhiana and Jalandhar
Sample size :- 15 ( ludhiana and jalandhar)
Limitation :- biasness on the part of dealers.
small sample size.
less time spend at dealers.
We met with him at Spiderman( ram bagh)
Motivation:- brand image
Bombay trading company
Satisfaction level- satisfied
Price satisfaction- good
He purchased 2 Bengal tiger 7” ply
Labour Turnover problems.
Commitments are not fulfilled .
Policies are not clear.
Sales person approach problem.
Policies related to credit are not up to mark.
Conflicts between dealers itself .
Major Quality problem
International bengal tiger ( cotton)
Focus more on availability
Salesperson must coordinate according to
demand of customers instead of focusing on
there on profits and shares.
Clarity in policies related to sales.
Clarity in bills – discounts must be shown
Commitments must be fulfilled.
Need to increase relationship with
Need to provide tire maintenance training.
Manage credit facilities to small dealers.
Open service centre for customer or
grievance handle box.
OUR SINCERE THANKS TO ALLOUR SINCERE THANKS TO ALL
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