Augmented Reality and The Developer

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A Presentation For The ARDevMob on March 10th 2010. It outlines the problems ahead for developers working in the field of Augmented Reality

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Augmented Reality and The Developer

  1. 1. The Augmented Reality Developer Delivering at The Peak of Unrealistic Expectation Sid Gabriel Hubbard March 10th 2010, PariSoma San Francisco
  2. 2. Augmented Reality & The Developer Delivering at Gartner's "Peak of Unrealistic Expectations"
  3. 3. Gartner's Hype Cycle http://www.youtube.com/watch?v=vOhiZ37aaww
  4. 4. What is Augmented Reality? "Augmented Reality "AR" for short is infiltrating every medium we use to communicate. It uses sophisticated display techniques involving cellphone cameras or webcams. If a device has a camera and a processor, then it's AR capable. In the war for consumer attention, AR is the new weapon of choice" http://www.splendora.com/gina039s_five_things_friday_22610/recognizr
  5. 5. Many Kinds of AR http://ARDevMob.com/
  6. 6. Many Loud & Respectable Voices Talking http://www.youtube.com/watch?v=vOhiZ37aaww
  7. 7. Developers: The Industry Expects You To Deliver A Revolution http://arconf.com/ AR represents a brand new media type and a new type of user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more with the the first hypertext web browser or the than 30% of the mobile workforce by 2014. introduction of the digital cellular phone.  We're going to build all of that?
  8. 8. Developers: Imagine a client or manager asking for a quote on this project spec: http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/ All Your Base Are Be To Us
  9. 9. http://arconf.com/ AR represents a brand new media type and a new type of user interfaces; the significance of which is on with par Gartner Research expects AR to be used by more with the the first hypertext web browser or the than 30% of the mobile workforce by 2014. introduction of the digital cellular phone.  http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-we’re-hosting-it/
  10. 10. Contention Worth Mentioning Gartner Research expects AR to be used by more than 30% of the mobile workforce by 2014. Thomas Bittman does a good job of explaining Gartner Research: A Rant – My Integrity as an Analyst http://blogs.gartner.com/thomas_bittman/2009/10/08/a-rant-my-integrity-as-an-analyst/
  11. 11. The Industry is "Talking" "The event could be a disaster, or it could be a lot of fun. Or both. But I'll be there in June, so keep your browser tuned to this blog to find out more." -Daniel Terdiman, CNET 1/19/2010 http://news.cnet.com/8301-13772_3-10437508-52.html
  12. 12. "Talking" Distinctions nothing ventured, nothing gained but ventured on what? risk calculated on reality? risk calculated on hype?
  13. 13. "We're raising money to hire a team..." "We can build the team out as the product ramps up in use..." "The idea has momentum and we have a secret sauce..."
  14. 14. Loser Talk.
  15. 15. Winner Talk "We're getting things done with very little money" "We're going to see how long we can make it without hiring people" "Everyone does it, we just do it really really well."
  16. 16. Developers: Listen for this when you are considering a new client Loser Talk. Winner Talk "We're raising money to "We're getting things done with hire a team..." very little money" "We can build the team out as "We're going to see how long we can the product ramps up in use..." make it without hiring people" "The idea has momentum and we "Everyone does it, have a secret sauce..." we just do it really really well."
  17. 17. Where is AR? http://www.youtube.com/watch?v=vOhiZ37aaww
  18. 18. Augmented Reality is Heading To The Peak of Inflated Expectations This Year Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
  19. 19. Why Would I Learn The Unrealistically Hard Stuff? I can avoid that What's in it for me?
  20. 20. Demand = Premium $ of course,. but..
  21. 21. Turn it Around: What is the unrealistic expectation that could inspire an industry to go over that hill? Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history
  22. 22. Complete Freedom From The Desktop Metaphor
  23. 23. Complete Freedom From The Desktop Metaphor (by 2013)
  24. 24. http://en.wikipedia.org/wiki/Ergonomics
  25. 25. Unrealistic Expectation?
  26. 26. Watch It Happen
  27. 27. This Happened Today http://www.youtube.com/watch?v=vOhiZ37aaww
  28. 28. This is why we are here tonight http://www.youtube.com/watch?v=P51w0UI-xkY we're not quite there yet, but we can begin modeling interfaces and building simple prototypes
  29. 29. Peter Kaptein's Contribution http://flashworks.wordpress.com/2009/08/19/minority-report-interface-using-flash-and-flar-toolkit/
  30. 30. Interactive Lab Special Thanks To PariSoma FLAR Toolkit Squidder FLARManager & Peter Kaptein http://www.youtube.com/watch?v=P51w0UI-xkY
  31. 31. FREE THE HUMANS END THE DESKTOP JOIN The ARDevMob http://meetup.com/augmentedreality http://twitter.com/ardevmob http://ardevmob.com
  32. 32. Train, Compete And Win The Future In The ARDevMob Spring 2010 Open Developer Challenge Compete, Teach or Sponsor: RSVP at http://meetup.com/augmentedreality

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