PROJECT KARLA
THE SOCIAL PROBLEM
INSIGHTS ABOUT OVER 50sTHEY HAVE MONEYTHE MATURE MARKET HAS HUGE SPENDING POWER.OVER £205 BILLION A YEAR, WHICH IS 40% OF ...
THE NEW ‘OLD’(images taken from google images http://www.google.co.uk/imghp)
(images by Sacha Goldberger http://www.mymodernmet.com/profiles/blogs/grandmas-superhero-therapy-18)
EXISTING STEREOTYPES(images taken from google images http://www.google.co.uk/imghp)
EXISTING PRODUCTS(images taken from google images http://www.google.co.uk/imghp)
(ALL A BIT SH*T)(images taken from google images http://www.google.co.uk/imghp)
TRADITIONAL WAYS WE SUPPORT OLD PEOPLE   TEND TO BE ABOUT TREATING ILLNESS              WHAT IF ?... WE ENABLED OLDER PEOP...
OUR PROPOSITION   FUN X SOCIAL ACTIVITY = WELLNESS
OUR BRAND  * NEAR DEATH EXPERIENCES *
WHAT IS IT?A SERVICE FOR OLDER PEOPLETO FIND AND DO EXCITING ACTIVITIESTHAT SUPPORT WELLBEING.TOGETHER.
WHERE DOES THE INTERNET COME IN?Thin k this,. ..but b etter
CHEAP + STANDARD     VS EXPENSIVE +PERSONALISED
CHEAP + STANDARD     VS     (The best bits) EXPENSIVE +PERSONALISED
VALUE PROPOSITION      FOR USERS:      GROUPBUYING PLATFORM,      BETTER EXPERIENCES FOR LESS MONEY      FOR SUPPLIERS:   ...
* DEMO *
(sign-up)  (view thelatest deal)   (see who else                 is going)
(contact                agent)(find out   (recommend  more)      or ‘gift’ to              a friend)
(receive                        recommendations                            based on                           preferences)...
WHY IT’S BETTER THAN GROUPON    1. EMPHASIS ON SOCIAL EXPERIENCES    2. NETWORK OF TRUSTED AGENTS    3. NOT SO HEAVILY DIS...
THE BUSINESS MODEL     (we get)
GETTING TO MARKET?    PROJECT KARLA       +       (tech partner)                        (reputation + access to audience)
NEXT STEPS             DO IT.
NEXT STEPS                 Users             DO IT. Product         Business
* THANKS FOR LOOKING *
PROJECT KARLA - SS3 1/7/11
PROJECT KARLA - SS3 1/7/11
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PROJECT KARLA - SS3 1/7/11

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Our focus is now to set
ourselves apart from a traditional notion of 'care' which tends to centre around treating illness. We have become
much more enthusiastic about providing stimulating social experiences for older people, which will keep them active,
happy and well. Our tongue-in-cheek 'Near Death Experience' mindset may not be for everybody but our research shows
that there certainly are older people with plenty of attitude and a zest for life who aren't satisfied to settle for some
light entertainment confined to Day Centre hours. We aim to empower them and deliver what they want.

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PROJECT KARLA - SS3 1/7/11

  1. 1. PROJECT KARLA
  2. 2. THE SOCIAL PROBLEM
  3. 3. INSIGHTS ABOUT OVER 50sTHEY HAVE MONEYTHE MATURE MARKET HAS HUGE SPENDING POWER.OVER £205 BILLION A YEAR, WHICH IS 40% OF BRITAIN’SCONSUMER SPENDING.http://www.millenniumdirect.co.uk/services-consultancy.php
  4. 4. THE NEW ‘OLD’(images taken from google images http://www.google.co.uk/imghp)
  5. 5. (images by Sacha Goldberger http://www.mymodernmet.com/profiles/blogs/grandmas-superhero-therapy-18)
  6. 6. EXISTING STEREOTYPES(images taken from google images http://www.google.co.uk/imghp)
  7. 7. EXISTING PRODUCTS(images taken from google images http://www.google.co.uk/imghp)
  8. 8. (ALL A BIT SH*T)(images taken from google images http://www.google.co.uk/imghp)
  9. 9. TRADITIONAL WAYS WE SUPPORT OLD PEOPLE TEND TO BE ABOUT TREATING ILLNESS WHAT IF ?... WE ENABLED OLDER PEOPLE TO HAVE FUN TOGETHER IN GROUPS, TO KEEP THEM ACTIVE AND KEEP THEM WELL?
  10. 10. OUR PROPOSITION FUN X SOCIAL ACTIVITY = WELLNESS
  11. 11. OUR BRAND * NEAR DEATH EXPERIENCES *
  12. 12. WHAT IS IT?A SERVICE FOR OLDER PEOPLETO FIND AND DO EXCITING ACTIVITIESTHAT SUPPORT WELLBEING.TOGETHER.
  13. 13. WHERE DOES THE INTERNET COME IN?Thin k this,. ..but b etter
  14. 14. CHEAP + STANDARD VS EXPENSIVE +PERSONALISED
  15. 15. CHEAP + STANDARD VS (The best bits) EXPENSIVE +PERSONALISED
  16. 16. VALUE PROPOSITION FOR USERS: GROUPBUYING PLATFORM, BETTER EXPERIENCES FOR LESS MONEY FOR SUPPLIERS: A MARKET
  17. 17. * DEMO *
  18. 18. (sign-up) (view thelatest deal) (see who else is going)
  19. 19. (contact agent)(find out (recommend more) or ‘gift’ to a friend)
  20. 20. (receive recommendations based on preferences) 15% 25% off off (searchfeatures) 20% off
  21. 21. WHY IT’S BETTER THAN GROUPON 1. EMPHASIS ON SOCIAL EXPERIENCES 2. NETWORK OF TRUSTED AGENTS 3. NOT SO HEAVILY DISCOUNTED
  22. 22. THE BUSINESS MODEL (we get)
  23. 23. GETTING TO MARKET? PROJECT KARLA + (tech partner) (reputation + access to audience)
  24. 24. NEXT STEPS DO IT.
  25. 25. NEXT STEPS Users DO IT. Product Business
  26. 26. * THANKS FOR LOOKING *

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