PROJECT KARLA - SS3 1/7/11

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Our focus is now to set …

Our focus is now to set
ourselves apart from a traditional notion of 'care' which tends to centre around treating illness. We have become
much more enthusiastic about providing stimulating social experiences for older people, which will keep them active,
happy and well. Our tongue-in-cheek 'Near Death Experience' mindset may not be for everybody but our research shows
that there certainly are older people with plenty of attitude and a zest for life who aren't satisfied to settle for some
light entertainment confined to Day Centre hours. We aim to empower them and deliver what they want.

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  • 1. PROJECT KARLA
  • 2. THE SOCIAL PROBLEM
  • 3. INSIGHTS ABOUT OVER 50sTHEY HAVE MONEYTHE MATURE MARKET HAS HUGE SPENDING POWER.OVER £205 BILLION A YEAR, WHICH IS 40% OF BRITAIN’SCONSUMER SPENDING.http://www.millenniumdirect.co.uk/services-consultancy.php
  • 4. THE NEW ‘OLD’(images taken from google images http://www.google.co.uk/imghp)
  • 5. (images by Sacha Goldberger http://www.mymodernmet.com/profiles/blogs/grandmas-superhero-therapy-18)
  • 6. EXISTING STEREOTYPES(images taken from google images http://www.google.co.uk/imghp)
  • 7. EXISTING PRODUCTS(images taken from google images http://www.google.co.uk/imghp)
  • 8. (ALL A BIT SH*T)(images taken from google images http://www.google.co.uk/imghp)
  • 9. TRADITIONAL WAYS WE SUPPORT OLD PEOPLE TEND TO BE ABOUT TREATING ILLNESS WHAT IF ?... WE ENABLED OLDER PEOPLE TO HAVE FUN TOGETHER IN GROUPS, TO KEEP THEM ACTIVE AND KEEP THEM WELL?
  • 10. OUR PROPOSITION FUN X SOCIAL ACTIVITY = WELLNESS
  • 11. OUR BRAND * NEAR DEATH EXPERIENCES *
  • 12. WHAT IS IT?A SERVICE FOR OLDER PEOPLETO FIND AND DO EXCITING ACTIVITIESTHAT SUPPORT WELLBEING.TOGETHER.
  • 13. WHERE DOES THE INTERNET COME IN?Thin k this,. ..but b etter
  • 14. CHEAP + STANDARD VS EXPENSIVE +PERSONALISED
  • 15. CHEAP + STANDARD VS (The best bits) EXPENSIVE +PERSONALISED
  • 16. VALUE PROPOSITION FOR USERS: GROUPBUYING PLATFORM, BETTER EXPERIENCES FOR LESS MONEY FOR SUPPLIERS: A MARKET
  • 17. * DEMO *
  • 18. (sign-up) (view thelatest deal) (see who else is going)
  • 19. (contact agent)(find out (recommend more) or ‘gift’ to a friend)
  • 20. (receive recommendations based on preferences) 15% 25% off off (searchfeatures) 20% off
  • 21. WHY IT’S BETTER THAN GROUPON 1. EMPHASIS ON SOCIAL EXPERIENCES 2. NETWORK OF TRUSTED AGENTS 3. NOT SO HEAVILY DISCOUNTED
  • 22. THE BUSINESS MODEL (we get)
  • 23. GETTING TO MARKET? PROJECT KARLA + (tech partner) (reputation + access to audience)
  • 24. NEXT STEPS DO IT.
  • 25. NEXT STEPS Users DO IT. Product Business
  • 26. * THANKS FOR LOOKING *