19 Subject Line Stats Impacting Our Open Rates

Transcript

• 1. www.getsidekick.com/blog SUBJECT LINE STATS EMAIL OPEN RATES
• 2. We all invest time in perfecting our email copy.
• 3. We all invest time in hyperlinking the right words.
• 4. We all invest time in placing the perfect call-to-action.
• 5. That’s where our subject lines come in.
• 6. www.getsidekick.com/blog The following 19 stats will help us understand how subject lines impact our open rates.
• 7. www.getsidekick.com/blog We’ll review – ①  The overall impact of subject lines. ②  The impact of word choice. ③  The impact of subject line types.
• 8. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINES
• 9. 33% of email recipients open email based on subject line alone. SOURCE: CONVINCE&CONVERT
• 10. 69% of email recipients report email as based solely on the subject line. SPAM   SOURCE: CONVINCE&CONVERT
• 11. 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. SOURCE: CONTACTMONKEY
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• 13. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINE
• 14. Emails with “You” in the subject line were opened 5% less than those without. SOURCE: GETSIDEKICK.COM
• 15. Emails with “You” in the subject line were opened 5% less than those without. SOURCE: GETSIDEKICK.COM
• 16. Emails with “Free” in the subject line were opened 10% more than those without. SOURCE: GETSIDEKICK.COM
• 17. Emails with "Quick" in the subject line were opened 17% less than those without. SOURCE: GETSIDEKICK.COM
• 18. Emails with "Tomorrow" in the subject line were opened 10% more than those without. SOURCE: GETSIDEKICK.COM
• 19. Emails with "Meeting" in the subject line were opened 7% less than those without. SOURCE: GETSIDEKICK.COM
• 20. Emails with no subject all together were opened 8% more than those with a subject line. SOURCE: GETSIDEKICK.COM
• 21. Emails with “fw:” in the subject line were opened 17% less than those without. SOURCE: GETSIDEKICK.COM
• 22. While these stats provide valuable insight into what impacts open rates – nothing beats your own testing.
• 23. Gather a set of email recipients and split them into two even buckets.
• 24. Gather a set of email recipients and split them into two even buckets. Install Sidekick, a free email tracking software, to see if they’re opened or not.
• 25. Checking-in on our call. Send the first half of your list an email with one subject line variation. Send the second half another. (no subject)
• 26. After 24 hours, check to see which emails were open most, and which weren’t opened at all.
• 27. 18.7% decrease in open rates when the word “newsletter” is used in subject lines. SOURCE: ADESTRA
• 28. 61.8% increase in opens when using the word “alert” in subject lines. SOURCE: ADESTRA
• 29. Using the words “Sale,” “New,” or “Video” in subject lines boost open rates. SOURCE: ADESTRA
• 30. Using “Daily” or “Weekly” in subject lines boosts open rates whereas “Monthly” hurts them. SOURCE: ADESTRA
• 31. The top five subject lines in a recent study all included “Re:”. ①  Re: ②  Re: Follow Up ③  Re: update ④  Re: Introduction ⑤  Re: Checking in SOURCE: CONTACTMONKEY
• 32. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINE
• 33. Subject lines with 30 or fewer characters have an above average open rate. SOURCE: ADESTRA
• 34. Subject lines with 3 or more words are opened 15% less than those with 1-2. SOURCE: CONTACTMONKEY
• 35. Personalized subject lines are 22.2% more likely to be opened. SOURCE: ADESTRA
• 36. Subject lines that create a sense of urgency and can give a 22% higher open rate. SOURCE: EMAIL INSTITUTE
• 37. www.getsidekick.com/blog DONE. BUT WHY STOP NOW?
• 38. www.getsidekick.com/blog Become a full-time email hustler by experiencing more content like this. CLICK HERE TO JOIN 35,000+ TOP PERFORMERS SUBSCRIBED.
• 39. www.getsidekick.com/blog