Indicus Data Products


Published on

We help you cut through the maze that is India to unravel the various facets of the Indian consumers.Our products provide information about the economy and the consumers at extremely granular levels - at city, district and neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. Normally, such data is not available easily in India at such granular levels. We provide in the range of 100-250 variables for every geographic level. The data is estimated using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.
We help you make smarter and faster decisions. With Indicus, you can be confident that your decisions are the right decisions.

Published in: Business, Economy & Finance
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Indicus Data Products

  1. 1. Indicus Premium Databases For Those Who Value Information
  2. 2. The Product Suite Market Skyline of India – All districts separated for urban and rural City Skyline of India – Top 112 cities District GDP of India – All districts Housing Skyline of India – Top 112 cities Indian Financial Scape – All districts Indian Development Landscape – All districts City Skyline of India - Neighborhood Series – Top Cities
  3. 3. The Product Suite Market Skyline of India Income, savings and consumption expenditures of households for each district of India and: Individuals/children across income groups Rural/urban break up of market size Urban household SEC profiling Product segment wise market sizes City Skyline of India Information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The top 112 cities are also ranked on the basis of “Economy” and “Reside in” indices. It also comprises people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through a survey.
  4. 4. The Product Suite District GDP of India First ever estimates on Gross Domestic Product across sectors and sub sectors at district level for all states and UTs of the country. These estimates provide information for all 593 districts in India covering important economic indicators like GDP at current & constant prices, short term real GDP growth across sectors, labour productivity, credit penetration in each sector Indian Development Landscape For all 593 districts, the product contains information on Education, Health, Economic Status, Infrastructure, Demography, Empowerment, crime, and more Estimated at two points in time 2001 and 2008.
  5. 5. The Product Suite Housing Skyline of India Existing & Potential Markets for Housing sector Purchasing Power of Prospective home buyers Cities with Greater Housing Penetration Distinguish Households Across Type of Dwelling Units Forecast of Housing Demand Indian Financial Scape For all districts- Across Income classes, Socio economic classes, Rural, Urban: Demography. Market Size – GDP Banking and insurance, Incomes, Savings, Expenditure, Remittances, Rents, etc. Asset penetration – Durables, Investment and savings instruments, other financial assets, etc. Credit and Savings – Penetration, Amounts, Growth - across economic sectors, across establishments (PO, Banks, Coop Banks, NBFC, SHG), etc.
  6. 6. The products are split into various versions to address various needs and price points – In general we have premium version basic version and further stripped down versions (regions, states, etc.).
  7. 7. Customer Segments Other Firms - Financial services, Large Retailers, FMCG, Durables, Telecom Services, Lifestyle Products, Others The basic audience are those who are trying to sell products/ services to consumers and are therefore interested in granular data on consumers. Overseas India Government Bodies Other Firms Educational Institutions Consulting firms Type of firms Geography
  8. 8. For a range of purposes Opening a branch Prioritizing & ranking markets Writing a report for PR purposes Planning a marketing strategy Monitoring sales efforts Benchmarking sales against potential Sourcing of inputs Presenting to superiors Getting insights others don’t have Location Choices
  9. 9. Marketing of Products Identifying Potential Markets Targeting locations Know consumer characteristics For business expansion Identifying demand potential of select locations Delivering services where they are required … that require quality data on hand
  10. 10. Customers
  11. 11. Customers
  12. 12. Customers <ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Banking & Finance </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul><ul><ul><li>Telecommunication </li></ul></ul><ul><ul><li>Automobile </li></ul></ul><ul><ul><li>Advertising & Media </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Market Research & Consultancy </li></ul></ul><ul><ul><li>White Goods </li></ul></ul><ul><ul><li>Institutions & Libraries </li></ul></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>FMCG </li></ul></ul><ul><ul><li>Agriculture & Commodities </li></ul></ul><ul><ul><li>Footwear </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Garments </li></ul></ul><ul><ul><li>Other Services </li></ul></ul>