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City Skyline Neighbourhood Series
 

City Skyline Neighbourhood Series

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“Income profile, expenditure profile, neighbourhood profile, market profile, consumer profile at neighbourhood levels” ...

“Income profile, expenditure profile, neighbourhood profile, market profile, consumer profile at neighbourhood levels”
The City Skyline of India – Neighbourhood Series divides the cities into neighbourhoods which are as small as a few square kms. It brings out information on consumer demographics, disposable income, consumption expenditure (aggregated as well as separately on major heads) and savings of households.
How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
The City Skyline of India – Neighbourhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels.

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    City Skyline Neighbourhood Series City Skyline Neighbourhood Series Presentation Transcript

    • City Skyline of India Neighbourhood Series 2008-09 Top cities - neighbourhood profiles
    • Purpose How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? How do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other? Target customers across geographies
    • What it contains
      • For the top cities of India
      • It divides the top cities into 100+ neighbourhoods each. Once identified, it provides consumer profiles for each of these
        • Demography
          • Number of Households in 6 Annual Income Categories
          • Population in each of the above 6 Annual Income Categories
        • Consumer markets
          • Annual aggregate disposable incomes of Households
          • Annual aggregate expenditures of Households
          • Annual aggregate savings of Households
          • Annual Household Expenditure on 5 major categories
    • List of Indicators For every Neighbourhood Total number of Households Household in Income Category Group Rs. 10,00,000 and above Household in Income Category Group Rs. 5,00,000-9,99,999 Household in Income Category Group Rs. 3,00,000 - 4,99,999 Household in Income Category Group Rs. 1,50,000-2,99,999 Household in Income Category Group Rs. 75,000-1,49,999 Households in Income Category Rs. <75,000 Total Population Population in households with Annual Income Rs. 10,00,000 and above Population in households with Annual Income Rs. 5,00,000- 9,99,999 Population in households with Annual Income Rs. 3,00,000 - 4,99,999 Population in households with Annual Income of Rs. 1,50,000-2,99,999 Population in households with Annual Income of Rs. 75,000 to Rs.1,49,999 Population in households with Annual Income of < Rs. 75,000
    • List of Indicators For every Neighbourhood Total Annual Household Income of Households Annual Disposable Income of Households with Annual Income of Above Rs. 10,00,000 Annual Disposable Income of Households with Annual Income of Rs. 5,00,000 - 9,99,999 Annual Disposable Income of Households with Annual Income of Rs. 3,00,000 - 4,99,999 Annual Disposable Income of Households with Annual Income of Rs. 1,50,000 - 2,99,999 Annual Disposable Income of Households with Annual Income of Rs. 75,000 - 1,49,999 Annual Disposable Income of Households with Annual Income of <Rs. 75,000 Annual Total estimated Consumption Expenditure of Households Annual Total estimated Consumption Expenditure of Households with Annual Income of > Rs.1,00,000 Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 5,00,000- 9,99,999 Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 3,00,000 - 4,99,999 Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 1,50,000 to Rs.2,99,999 Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 75,000 to Rs.1,49,999 Annual Total estimated Consumption Expenditure of Households with Annual Income of < Rs. 75,000
    • List of Indicators For every Neighbourhood Annual Total Household estimated Savings of Households Annual Total Household estimated Savings of Households with Annual Income Rs. 10,00,000 and above Annual Total Household estimated Savings of Households with Annual Income Rs. 5,00,000- 9,99,999 Annual Total Household estimated Savings of Households with Annual Income Rs. 3,00,000 - 4,99,999 Annual Total Household estimated Savings of Households with Annual Income of Rs. 1,50,000-2,99,999 Annual Total Household estimated Savings of Households with Annual Income of Rs. 75,000 to Rs.1,49,999 Annual Total Household estimated Savings of Households with Annual Income of < Rs. 75,000 Annual Per Capita Consumption Expenditure of Households Annual Per Capita Savings of Households Annual Per Capita Income of Households Total Market Size Annual Household Expenditure on Clothing & Footwear Annual Household Expenditure on Misc goods & services Annual Household Expenditure on durables Annual Household Expenditure on fmcg Annual Household Expenditure on food
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