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“Income profile, expenditure profile, neighbourhood profile, market profile, consumer profile at neighbourhood levels”
The City Skyline of India – Neighbourhood Series divides the cities into neighbourhoods which are as small as a few square kms. It brings out information on consumer demographics, disposable income, consumption expenditure (aggregated as well as separately on major heads) and savings of households.
How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
The City Skyline of India – Neighbourhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels.