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Areyoupinterested 120521073852-phpapp02

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  • 1. Are you interest-ED Social Media Marketing @Convonix
  • 2. What Wikipedia thinks it is Pinterest is a pinboard- style social photo sharing website that allows users to create and managetheme-based image collections such as events, interests, hobbies and more
  • 3. What bloggers think it isIt‟s a social networking and publishing site based on photos
  • 4. What WE think it is
  • 5. What Pinterest thinks it is Pinterest lets you organize and share all the beautiful things you find on the web
  • 6. What it actually is
  • 7. It’s an addictive online scrapbook
  • 8. What is Pinterest all about?• It‟s About Discovery, Not Search• The Content is the Navigation• It‟s About Interests, Not Friends• It Creates Persistent Content• It Doesn‟t Seem Commercial (Yet!)
  • 9. The origin of Pinterest• The Pinterest project began in December 2009 with former Google display advertising designer Ben Silbermann at the head, supported by Paul Sciarra of Radius Ventures and Evan Sharp, former Facebook product designer• Pinterest started operation under closed beta status in March 2010• Although the ability to expand Pinterests membership was somewhat limited with the invite-only clause, its growth was alarmingly exponential• While in its beta stage, Pinterest accumulated over 1.5 million users with approximately 3.8 million views per day
  • 10. How to use it Invitation request Use Facebook Use individual login details Create boards Your own Or choose from available Pinning Upload a new pin/linking/comment Follow people/boards and re-pin
  • 11. What is a pin? A pin is added to Pinterest. A pin can be added from a website using the „Pin it‟ button or you can upload images from your computer. Each pin added using „Pin it‟ button links back to the site it came from.
  • 12. What is a board? A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes For Dinner, or Wishlist. You can add as many pins to a board as you want
  • 13. Pricing Function
  • 14. Linking Back Add URL inPin directly description from website Link the board to the website TRAFFIC
  • 15. Why all the Interest in Pinterest?• January 2012, Pinterest had 11.7 million unique users• It‟s the fastest site in history to reach 10 million unique visitors per month• 3rd most visited social media site in the US• Average time spent on website by a visitor from Pinterest is higher in comparison to other social platforms
  • 16. Why did this happen?• Visual appeal• Invite-only• Strong word of mouth• Something new is exciting• Design• Action buttons are hidden• Limited comments• Images are center stage• Its easy & it‟s a fun experience• It‟s like shopping
  • 17. industries that should use Pinterest • E-commerce • Beauty • Apparel • Tourism • Education • Wedding planning • Interior decoration • Designing • Photographers • Hotels and Food Chains
  • 18. • Drive traffic• Index boards• Build links and back-links• Searching Images• Analyzing Traffic• Buttons to Pin
  • 19. • Make sure to repin and follow other pins and users from the same industry• Infographs are big on Pinterest• Fill out the “About You” section that appears under your photo so that your followers know about you• Link the pinned photo back to your site• If you‟re selling something, add the price to your pin• Get creative with the board names• Feel free to pin videos!• Always add a description to your pins• Make sure to change the descriptions written by others to make your pins unique
  • 20. • Repin everything to your Twitter and Facebook profiles by default• Create boards strictly for your own business• Use your brand‟s Pinterest account for personal pinning• Use Pinterest if it can‟t be a part of your over- all social media strategy
  • 21. related: http://pinterest.com/
  • 22. Lover.ly• Completely visual inspiration engine and cloud scrapbook for all your wedding favorites• Plan a wedding, create your dream wedding, collect ideas for your wedding, etc.• Have various color schemes to help you narrow down searches or to find what your looking for
  • 23. pinspire• Same layout as Pinterest• The top search query is “Pinterest clone”
  • 24. gentlemint • “Manly website” • Still invite based • The core of Gentlemint was actually built in a day
  • 25. What to measure? Social Media Marketing @Convonix
  • 26. How to measure the MetricsPinterest lets Google Pinpuff lets Providesyou monitor Analytics lets you measure analytics andthe pins and you measure Pinfluence - graphsrepins that are referral traffic popularity,done from your coming from influence,website Pinterest activity, reach You can on a scale of measure 100 profile, boardAdding, You can also and pin level„source/yourwe measure insightsbsite‟ after conversions, You canpinterest.com/ last interaction measure thewill let you see conversions, value of pins & Lets youthe total assisted referral traffic measure thenumber of pins conversions popularity andfrom your reach of yourwebsite boards and pins
  • 27. A FEW SUCCESSFUL CASE STUDIES
  • 28. CONNECT WITH YOUR TARGET AUDIENCE• Etsy‟s pinboards really take to heart what its brand stands for• The company is humanizing its brand and forming deeper connections with its target audience.• Etsy representative Adam Brown said that "Pinterest is a growing source of traffic for Etsy" and that they consider it "terrific for our members because its another way for shoppers to discover all of the amazing things that Etsy sellers create."
  • 29. • In 2011, Perpetual Kid began to gain organic exposure on Pinterest as customers pinned pictures of Perpetual Kid‟s products, as well as pictures thatDRIVE WEB TRAFFIC had been drawn on shipping boxes by the staff • In the summer of 2011, Pinterest was GENERATE LEADS driving only 0.20% of Perpetual Kid‟s total traffic; by January 2012, it was up to 2.63% CONVERT SALES • For Perpetual Kid, Pinterest traffic converts to a sale at more than twice the rate of Facebook traffic
  • 30. Social media traffic: perpetual kid
  • 31. Indian Brands
  • 32. • Niraj Shah, CEO Wayfair (the 2nd largest home goods retailer by revenue) says that shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter• "Pinterest is a huge source from a referral standpoint, even beating out referrals from Facebook in the month of October," said Shannon King, GM of digital for Real Simple magazine• When Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit‟s YouTube activity doubled, from 200,000 to 400,000 views
  • 33. what’s behind the Pinterest phenomenon? Critical mass Lower barriers to building reachPinterest is reportedly monetizing the site by making money as an affiliate