MET LEAGUE OF COLLEGES
EMBA – DIGITAL BUSINESS
IMPORTANT FACTS ABOUT TWITTER
There are over 465 million accounts
175 million tweets a day
1 million accounts are added to Twitter every day
REFERENCE LINK- http://www.jeffbullas.com/2012/04/23/48-significant-social-mediafacts-figures-and-statistics-plus-7-infographics/
Post your Twitter URL Everywhere
Get Your Twitter Noticed By Posting It Everywhere
•Add It To Your Business Cards
•Add It To Your Email Newsletters
• Add A 'Follow Us' Button To Your Website
•Use as your digital signature while sending emails
Avoid Frequent Auto Sending Posts
•Twitter is a lot of short quick messages throughout the day
• The problem with this is that Twitter and Facebook require very
•Posting your tweets to facebook may loose your followers on
If people can read all your Tweets on Facebook, why should they
follow you on Twitter?
Check your Spelling and Avoid Text Speak
•Double-check your tweets for spelling, punctuation and
•You've only got 140 characters available to you, so it's
important that your message is clear and understandable.
•Having so few characters to work with may tempt you to
try using text speak , This comes off looking unprofessional
and there's always a chance that your audience may not
understand your message
Leave Enough Space for Re-Tweets
• Make sure that you leave enough space in your tweet so that
RT@YOURUSERNAME can be added to it
• Aim to make your tweets about 120 characters
•Leave the re-tweeter about 20 characters to format their retweet correctly
Share Photos and Videos
•Share some of your favourite photos of your product or of
•It's a nice change to view photos on Twitter but make sure
you post photos that your followers will find interesting
•In January 2013, Twitter launched a new app called Vine ( lets
you publish a short looping video of up to 6 seconds on
•This is a great way to add some fresh, creative content to
your Twitter feed that your followers will surely find
Maintain your Brands Voice
•Give your brand it's own personality when replying to tweets
and keep it consistent.
• Your replies should be helpful, positive and inspiring.
• Making your replys faster and consistent increases the growth
of your audience
Share Links to Interesting Content
• Send Out Tweets That Link To Useful And Interesting
( whether it's your content or someone else's)
Follow Me Link
1.Promote and support your Twitter account by having a “Follow Me”
link on your Web site and Facebook .
•You can have this link on your website by going
•Choose your favorite icon
•Copy and paste the given code into your website’s source code.
Follow people on Twitter, and they’ll often
•Follow people who are following a lot of people.
•Don’t be afraid to follow as many people as you can.
•Follow those who are involved in the same industry as you.
•Follow people whose followers you would want for yourself.
•See whose following your friends and follow them.
•On average, for every 10 people you follow, one person will
Use Twitter’s Search Features To Find
Profiles And Discussions That Interest
You can search keywords and interact with people who
mention keywords that interest you.
Tweets which include hashtag are much more likely to be
found and read
You should limit the number of hashtags you use on your
tweets to a maximum of two. Having too many hashtags
per tweet is confusing for followers.
Ask Question on Twitter
are a lot of people asking questions on twitter
•This means that there are also a lot of people answering questions
•Take advantage of this by asking some questions yourself
Thank New Followers
• Whenever someone new follows, it's a good idea to @reply to
them to initiate a conversation
•Thank them with a quick shoutout and try to engage them into
continuing the conversation: "Hey @followersname, thanks for
following! How are you doing today?
You can use embeddable tweets to take a Twitter conversation
and include it on your website or blog. It's a great way to share
your Twitter conversation and it's very easy to do.
a) Firstly, find the tweet that your want to embed
b) Hover over the tweet and click the word Expand
c) Next click Details
d) Click Embed this Tweet
e) Now click inside the HTML box to highlight the code and copy it
using the shortcut Ctrl+c and paste it as an HTML element into
MOST IMPORTANTLY GIVE VALUE TO YOUR
What benefit are your followers getting?
The more effort you put in and the more helpful and useful
you are, the better your online appeal.
Give people a reason to follow you and the numbers will