PROJECT ON – FACEBOOK SUCCESS TIPS AND STORIES
Submitted To Prof. Yogesh Udgire
Presented By – Siddheshwar Bhagunde
1. B.C.A (Bachelors in computer application)
2. MBA from MET (Digital business management)
3. Intern At PEHLAJOB – Online Job Portal
Social media is the collective of online communications channels
dedicated to community-based input, interaction, content-sharing
and collaboration. Websites and applications dedicated
to forums, microblogging, social networking, social
bookmarking, are among the different types of social media.
Facebook is predominately for sharing. This can be products, articles, or
services. In a nutshell, it's for sharing your content with as many people
Twitter is about sharing news on any subject. Don't let the word news
make you feel it does not apply for products. New product launches, new
stock ready to be sold - Twitter is good for all of this.
Google+ is in part a combination of the two and has become important
for search engine optimization if nothing else
YouTube is about showcasing videos to a wide audience. It is being
utilised by businesses all the time to sell products and services. As
YouTube is owned by Google, videos tend to feature prominently on
search engine results. You can also utilise the YouTube ads to make a
secondary income stream.
Blogging is a great way to impart news and expertise to your
readership, customer and client base, or followers. It offers a good way
to attract visitors on your site via search engines.
Pinterest and other bookmarking sites are very good at showcasing
visual products. If your business is selling something online, albeit a
product or service, ensure you are posting on Pinterest and as many
bookmarking sites you can find.
• Good positioning on search engines is about unique quality content that is
well shared and well linked to from other websites.
• By sharing your content on social sites, the more chance there is of people
liking it on Facebook, retweeting on Twitter, or sharing the pin on Pinterest.
• Links are important for good SEO and posting your content on social sites
provides a link from the social site to yours, and in every case this can be
targeted to a specific product, service, or article.
• This also ensures Google indexes the web page. That is to say, it adds it to its
database, ensuring it can be found on search engines.
To find the best social sites suited to your business, think about what your business is
trying to do???
If your business sells products or services, then use social sites that showcase pictures
and videos to sell the product. YouTube, Pinterest, Delicious and Instagram are all
really good for showcasing products
If you're in the selling game, make videos of your products, take good professional
photos and get them on these sites, and ensure you link the pictures and videos
directly to the content on your site
If you sell on eBay or an affiliate seller, try to link directly to the product page where a
potential customer can buy it. Also, put the products on your Facebook page, Google+
page, and Twitter.
•There are dozens of sites you can visit that will provide embeddable code
which can be used to create social networking icons on your site.
• These icons make it easy for visitors to share what they like about your site
with their social media friends and followers.
E.g. - Share This.
• Share This is a tool you can install on your site that makes it easier for
visitors to share with their network.
• There are typically several icons spread out in a horizontal line or grouped
together under a header of "Share." Installing this tool lets your visitors
easily spread the word via social networking sites about a page or website yours - they like.
• If you're on several social networking sites, it ensures you to display that affiliation
somewhere on your site.
• For the online shopper, these links show you're not just an e-commerce beginner.
• The more social media sites you're a part of, the more web-knowledgeable you
look and the greater brand awareness you can build.
• You can display your social media links either in self-created sidebar module or by
A question that often gets asked when it comes to Facebook and brands is should you
build a Facebook Group Page or a Fan Page?
It is a good question and the answer depends mostly on what your plans are for your
site. I've broken down the pros and cons of both a fan page versus a group page
Facebook Fan Page Pro's:
•Looks polished; closely resembles an individual profile page
•Can include videos, photos, links, events, etc.
•Can be given a customized url similar to an individual profile
•Offers options to add applications such as a Twitter feed
•Includes a "wall" similar to individual profiles that people can post comments on
* Can be paired with a Facebook Fan Page Widget on your site
Facebook Fan Page Con's:
•More difficult to manage conversations between fans
•Conversations are on display for the public to see
•Unable to convert Facebook Groups to Fan Pages if you've already got a Group page
•Until you have an adequate number of fans, you'll be posting a lot
Facebook Group Pro's
• Can be more intimate; people see who created the group
• Still allows for pictures, photos, videos, events, etc. to be posted
• Allows for emails to be sent to all group members
* More familiarity among early adopters of Facebook
Facebook Group Con's
•Visitors must visit your group page for updates
•Does not allow applications to be added to the group page
•Will automatically post related groups to your group page whether you want them
* Cannot be linked to your site via widget(s)
•With the hundreds of social sites and applications available, it's easy to
•When you're already trying to keep your business afloat, social media can
seem unnecessary and time-consuming.
•Research has shown, however, that e-commerce retailers are reaping the
benefits of this new media channel (i.e., offering better customer service
and increased sales) so it pays to use it.
•Not everyone is social media savvy nor do they have the time which is
why a lot of companies hire consultants to help them with their
Do you need a consultant or should you do your own work?
Step 1: Create a Facebook Page, Twitter account and
Google+ Page For Business
•These have their uses regardless of the type of business, and all help considerably
•Ensure you create business pages on Facebook and Google+.
•This keeps your personal details and indeed social media life hidden from your
customers or clients, and it offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most
Important To Your Business
•If your site sells products, make a list of all the online bookmarking and
video sites you can find and create accounts. Ensure you use Pinterest and
• If your business is for services, information, or is for an affiliate marketing
revenue stream, you want to spread the word in as many ways as possible.
• Use blogging sites such as Tumblr, Blogger and WordPress.org to syndicate
your blog posts and services, and try to create news content if you provide
services to show your expertise in your field.
Step 3: Use Social Media Tools Such As 'If This Then That‘
•'If This Then That' Or Ifttt.Com Automatically Updates Your Social Accounts.
• This Is Easy To Establish And Works By Syndicating The Information Across A Host Of
Social Sites Automatically As Soon As One Site Is Updated.
•This, As You Can Imagine, Saves A Lot Of Time.
• Automatic Syndication Has Limitations And Often Links And Pictures Do Not Appear As
You Would Like Them To.
•Not All Social Media Can Be Syndicated In This Way, But The Sites That Ifttt.Com
Syndicates To Are Well Worth Creating Accounts On To Promote Your Business
•. The More Social Media Sites You Post On, The Better.
Step 4: Use #hashtags
•Whenever You Post Your Content, Ensure You Use Accurate #Hashtags.
•This Will Help Users Find Your Content When They Search For It. So If I'm Selling Tyres On
EBay, #Tyres, #Cartyres, #Car, #Tyres Is Good, And For Sports News, #Sportsnews, #Football
#Cricket, And So On Is Good.
• Initially Hashtags Were Started By Twitter Now Followed By Facebook, Google+ And
Step 5: Participation
•Twitter and Google+ show trending topics and these are popular subjects people are
• It is worth performing the odd Twitter search to see what people are talking about in
relation to your business, and making a contribution to the discussion.
•This is a good way to make connections and hopefully achieve more success.
Step 6: Monitoring Success
•Monitoring success has proven to be quite difficult for social media. Unlike SEO
results, which can be measured on click-throughs and content engagement, it is not so
simple on social sites for a variety of reasons.
•You may feel if you provide news that 10 comments on one story is a good sign of
success, while 100 likes of a product video on YouTube with no obvious link to sales
may not be immediately obvious as positive.
• It is worth remembering, however, that though people may not directly access your
main site via social sites, it may prompt them to return later.
• Always keep in mind that social media is for sharing content, so any like, comment or
retweet is positive.
• Social media seems to be here to stay. It most certainly will evolve and change as
• It can bring awareness to your product or brand and help you build a stronger
relationship with your customers which can lead to greater sales and future growth
for your business.
• Keep In Mind That Social Media Can Be Time Consuming And Integrating A Social Media
Marketing Campaign Into Your Business Should Not Be Taken Lightly.
• Proper Planning And Implementation Is Critical To Your Success-you May Even Want To
Consider Hiring An Expert To Handle It For You.
•This Will Largely Depend On Your Needs, Budget, And Time You Have To Allocate Your
Own Resources To Getting The Job Done In-house.