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online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
online pr
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online pr

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This presentation helps understand the online pr industry and its trends and advantages.

This presentation helps understand the online pr industry and its trends and advantages.

Published in: Social Media, Business, Technology
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  • 1. SIDDHESHWAR BHAGUNDE ROLL NO -12131 MET - EMBA
  • 2. WHAT IS PUBLIC RELATIONS ? Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest.
  • 3. SHIFT FROM TRADITIONAL TO DIGITAL? Evolution of the internet
  • 4. PR FORCED TO ADAPT NEW ATTITUDE AND ACTIONS •INFORMATIVE •RELEVENCE • UNIQUE
  • 5. ONLINE PUBLIC RELATIONS Online PR involves managing the production of articles and newsworthy press releases on your sector and distributing them electronically to sites that will publish them. Online public relations promises being faster. Online PR service enhances your brand.
  • 6. Healthy Choice: Pairing a Social Coupon •In just two weeks, the Healthy Choice Face book page grew from 6,800 to nearly 60,000 fans. •The team distributed more than 50,000 buy-one-get-one-free coupons. REFERENCE LINK http://mashable.com/2011/03/08/social-pr-campaigns/
  • 7. PUBLIC RELATIONS AND SOCIAL MEDIA • Public relations professionnels use social media •Integrated online campaigns •Digital PR transformation
  • 8. INTEGRATED CAMPAIGN EXAMPLE REDROCKET LA CAMPAIGN TWITTER PRESS RELEASE REFERENCE LINK http://builderradio.com/blog/?p=1820 “13 homes sold in 13 days.”
  • 9. PUBLIC RELATIONS TOOLS •Editorial contacts and calendars 1. 2. MEDIA SYNC NEWS CERTIFIESD EXPERTS •Monitoring tools 1. 2. 3. SOCIAL MENTION VIRAL HEAT TOPSY •Writing tools 1. 2. 3. HEAD LINE ANALYSER HEADLINE SPLIT TEASTER 100 PR BUZZ WORDS REFERENCE LINK http://raventools.com/blog/ultimate-list-of-online-public-relations-tools/
  • 10. BENIFITS OF ONLINE PUBLIC RELATIONS • Increased traffic to A website. •Contribution to search engine optimisation by generating links back to a website. •Enhanced brand awareness. •Provide a platform for improved customer relations by allowing a company to directly engage with individuals interested in their brand or product. •Provide a platform to communicate information and/or company insights to target audiences.
  • 11. TRENDS •Strategic Communications •Rise of Visual Social Media 2013
  • 12. Total online advertising market will surpass the half trillion dollar mark in 2014!! REFERENCE LINK http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5377

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