1. Introduction:Our world is made up of connections. We are connected to the natural environment around usand affect that environment with our actions. We are linked to one another by biological andsocial connections such as family and work associations and by physical and situationalconditions such as proximity, timing and movement. We are also connected to eachother bycommonalities, shared experiences and similar points of view. In most interpersonal cases,facilitating and fostering connections with one another requires some type of communication. It is well established that human beings need friendships, what Aristotle called "Philia;" andthat they are necessary.Human attempts to connect to one another are intertwined with our progress and survival.Since our entire existence has been spent searching for innovative ways to convey ourthoughts to one another, it can be argued that our own evolution is guided by the very toolsthat we use to communicate.While the older, primary modes remain, computer technologies have revolutionized newmethods of communication, that have in turn been adapted into use at an astronomical rate,and this revolution has affected our interactions socially, culturally and even biologically. Ithas also altered how we see others and how we present ourselves to them. In 2007, Waltherunderscored this notion, when he opened a recent study with the observation, "forming andmanaging impressions is a fundamental process and one that has been complicated by newcommunication technologies”. Technology has allowed for more choices, and individuals arechoosing to communicate with using it in greater numbers. This drastic alteration of languageby technology is a recent development in the context of the history of communication. Thisdevelopment is continually being studied, even as this process accelerates and changes. "Weneed to be particularly critical as we approach the tools we use to explore Internet culture,even the words we choose to employ.The communication criteria has taken a new change .there is a change in pattern tocommunicate socially. Many of the youth are now indulged more in multi communicationpattern offered by “facebook”(the largest used social network).This drastic alteration oflanguage by technology is a recent development in the context of the history ofcommunication. This development is continually being studied, even as this processaccelerates and changes. "We need to be particularly critical as we approach the tools we useto explore Internet culture, even the words we choose to employ," wrote Shawn Wilbur in hisarticle "An Archaeology of Cyberspaces." It comes as no surprise then that even theterminology itself is evolving faster than scholars can pin it down and study it adequately.Due to this "shifting terrain," the ways in which the Internet is affecting communicationchanges frequently, and the modes being used in this platform are undergoing currentanalysis.We are just now beginning to see how web-based communities with larger user populationsare faring online. With technology in this constant state of flux, the impact is harder topinpoint, and the future harder to predict. Detailed specific investigations into the frameworkof individual sites can yield smaller pictures of the broader phenomenon, allowing
2. researchers can gather inferences from those, but many questions remain. It is difficult tostreamline the data due to the uniqueness of each site.Facebook is this today generation’s most used social network portal in world. People discussthere life, there events, festivals, make new friends, chat, video chat it is all at one go on“facebook.This report is therefore based on influence that facebook has created on today’s youth. Therethinking and communication pattern change. The report shows the fact of how facebook hasbecome one of important medium and a part of student’s culture. Report is based on surveytaken by 100 students between 17 to 25. The report and analysis is designed according tosurvey collected.
3. Formulation of research problem:Facebook”s growth as an Internet social networking site has met criticism on a range of issues,including online privacy, child safety, and the inability to terminate accounts without first manuallydeleting the content. In 2008, many companies removed their advertising from the site because it wasbeing displayed on the pages of controversial individuals and groups. The content of user pages,groups, and forums has been criticized for promoting controversial topics. There have been severalissues with censorship, both on and off the site.Facebook is this today generation’s most used social network portal in world. People discussthere life, there events, festivals, make new friends, chat, video chat it is all at one go onfacebook. It may be possible that young people who have no experience of a world withoutonline societies put less value on their real world identities says Dr Himanshu TyagiWest London Mental Health NHS Trust.Due to the lot of criticism and various views by different personalities a survey to actuallystudy how facebook influences youth and plays part in there life is taken down hereby.This research is made to “study the growing influence of facebook on youth and to study thegrowth of facebook”.
4. Objective of the research:The main objective of research is to study how the gaint social networking site facebook hastaken over the youth’ mind. The changes brought by facebook in communication pattern ofstudents.The main aims and objectives of this research can be listed as: To study the importance of facebook on students(youth) between 17 and 24. To know the average time spent by these youth on facebook everyday. To determine the activities for which students use facebook. To determine which is the most used social networking site amongst youth. To study whether advertisements seen on facebook influences their ideas about the products. To determine what more features are required to be added in facebook. To know what can make these people away from facebook.Facebook is one of the most used social networking site in this world.The main objective of the research is to know the reason for its growth andinfluence on youth.
5. Literature review:Texts about social networks usually fall into one of several categories: Those who wroteabout online interactions before broad public use of the internet usually focused on topicssuch as futurism, virtual reality, cyberspaces and machine intelligence, as well as generalpsychological and biological implications of emerging technology. The novels of AdolusHuxley and George Orwell certainly inspired writings about computer technology from adystopian standpoint, while writers such as Buckminster Fuller influenced ideas of atechnological utopia. In some ways their predictions have come true, while other ideas haveyet to reach fruition, or will exist forever as fiction. The scholars who wrote in the1990sduring the early periods of online communities focused on either the observational orethnographic study of newsgroups or chat rooms. Current scholars have more datato construct their arguments, using statistical charts and graphs to reveal trends inside socialnetworks.Important and gait facts About facebook till 2011.More than 800 million active users.More than 50% of our active users log on to Facebook in any given dayAverage user has 130 friends.More than 900 million objects that people interact with (pages, groups, events andcommunity pages).Average user is connected to 80 community pages, groups and events.On average, more than 250 million photos are uploaded per day.More than 70 languages available on the site.Approximately 80% of users are outside of the United States.Over 300,000 users helped translate the site through the translations application.On average, people on Facebook install apps more than 20 million times every day.Every month, more than 500 million people use an app on Facebook or experience FacebookPlatform on other websites.More than 7 million apps and websites are integrated with Facebook.More than 350 million active users currently access Facebook through their mobile devices.More than 475 mobile operators globally work to deploy and promote Facebook mobileproductsAn article Walther co-authored in early 2008 titled "The Role of Friends Appearance andBehaviour on Evaluations on Facebook: Are We Known by the Company We Keep?"Found,among other ideas, that the physical attractiveness of users photos had some significanteffect on the value of wall postings and online social standing of the intended person. "Thedegree to which impressions formulate or dissipate may depend on the perceivedindependence or collusion the material leading to them appears to have and whether itremains independent or consensual."A 2007 study, co-authored by Ellison, examined the relationship between use of Facebookand the formation and maintenance of social capital. "We can definitely state that there is apositive relationship between certain kinds of Facebook use and the maintenance and creationof social capital. Although we cannot say which precedes the other, Facebook appears to playan important role in the process by which students form and maintain social capital".
6. MITs Judith Donath has also written extensively on social media online, specificallyfocusing on topics such as identity, trust and signaling. "In todays online, text-based worlds,facelessness is the norm and the extent to which participants are identified or left anonymousis a design feature of the various environments" (5) To consider how Donaths observationsregarding how use of social networks effect the identity of the people that use them, aninvestigation into what exactly these networks are is necessary.Over the past six months of 2010, about one-quarter of Facebooks total growth in regular userscame from the U.S., but during December, just 5 percent of the social networks new users werein the U.S., according to Inside Facebook Gold, a data service by the research firm InsideNetwork. Facebook gained more users in India, Mexico, Brazil, Taiwan, the Philippines andIndonesia than in the United States during December.Facebooks U.S. audience growth has decelerated for the past four months, raising questionsamong analysts about whether the Palo Alto, Calif., social network is approaching its saturationpoint here and highlighting Facebooks need to get people to spend more time on the socialnetwork in order to keep its revenue growing. A similar phenomenon is occurring in countriessuch as Iceland, Denmark and Sweden.Facebook now has about 146 million regular users in the United States, according to both InsideFacebook Gold and the German-Czech analytics firm Socialbakers. Data from both show thatFacebooks U.S. growth has slowed significantly in recent months and is on the verge of crossingthe point where less than one-quarter of its users are in the United States. Facebook declined tocomment on the numbers, which are roughly echoed by Internet tracking company ComScore."Its inevitable that in highly saturated countries growth has to decelerate," said Justin Smith,founder of Inside Facebook, who believes its an "open question" whether Facebook isapproaching its user limit in the U.S. "You can only get a certain percentage of the population tobecome active users, and as you get closer to that ceiling, you are going to slow down in termsof growth."Facebook now reaches a striking 73 percent of U.S. Internet users, according to ComScore.Facebook user estimates from ComScore, Inside Facebook and Socialbakers all translate tomore than 55 percent of the total U.S. population over the age of 12, the eligible age to join thesocial network.
7. RESEARCH DESIGN:QUESTIONWISE ANALYSIS: 1. Are you aware of social networking? aware yes As it can be seen from the research obtained 100% people are aware of socil network.
8. 2. Do you use social networking site? aware yesAccording to a research maximum students use facebook as a social network. 2. If yes, which social networking site you use the most? WHICH U USE FACEBOOK TWITTER GOOGLE+ SKYPE OTHER It is clear from the research that facebook is the most used social network from all the social networking sites.
9. 3. Which social network has huge influence on communication? INFLUENCE FACEBOOK TWITTER ORKUT OTHER Again a research shows a baised design of facebook having a total influence over online communication. 4. How many times you visit facebook in a day? HOW MANY ONCE 3 TIMES 5 TIMES MOREAs seen stdents visit facebook atleast once in a day. A large proportion of studentsuse it 3 times a day as well.
10. 6. What are main reasons you visit facebook everyday? reasons COMMUNICATION FRIENDS UPDATE OTHERAs facebook defines itself to be a hang out site for friends maxmum students in thesample of 100 visits facebook for friend’s update followed by communication andother activities.
11. 7. Which search engine will you choose if facebook launches its own search engine? search engine FACEBOOK GOOGLE OTHERA question to see whether if students will change there search engine from google to facebook iffacebook launches one was conducted.A maximum proportion of students will not at all leave goggle(search engine) even if facebooklaunches one.
12. 8. What difference has facebook made in last decade and will make in coming years? difference A REVOLUTION COMMUNICATION CRITERIA NO DIFFERENCEAccording to this report , maximum people said that it will make difference in communicationpattern. Followed by a revolution.
13. 9. According to you which is the biggest online advertising hub? ONLINE ADVERTISING FACEBOOK GOOGLE OTHER SOURCEIt is as clear from research that maximum people find that facebook is the biggest medium of onlineadvertising.
14. 10. How much time you spend on facebook in a day on average? TIME SPEND LESS THAN 1 HOUR TWO HOURS OR MORE 4 HOURS MORE A good analysis of maximum croud going for two hours or more on facebook is a result. It also states that atleast one hour is spent on facebook everyday.
15. 11. Is facebook used in conjunction with other social networking sites (SNS) like friendster, myspace, skype or is it students singular primary social networking site? usage type ITS IN CONJUNCTION PRIMARARILY FOR STUDENTSAccording to this report a maximum proportion of crowd says that its a primary socialnetwork device for students.
16. 12. What can take you away from facebook? AWAY FAKE PROFILES UNSOLICATED MESSAGES SPAMS/VIRUSES PRIVACY/SECURITYA question to identify the changes that facebook should make to stay in heart of studentswas asked.According to it maximum students has privacy problems and are irritated with spams andthis can take them away from facebook.
17. 13. Your peer’s brand preference on facebook influences your ideas towards that brand? PEERS AGREE DIS-AGREE TO AN EXTENTAccording to this research conducted maximum people feel that there peer’s brand or pageliking on facebook does not influence them.
18. 14. Are you addicted to facebook in last 5 years? ADDICTED YES NOThe research shows that maximum students are not addicted to facebook.
19. Conclusion:The questions we hoped to find an answer to throughthe survey included thefollowing: •How often are people logging in to Facebook to check their page and status update? • How often are students logging in to check their Facebook account per week and howmany hours per week are they spending on the site? • Is Facebook being used in conjunction with other SNS such as Friendster and Myspaceor is it the students singular primary SNS?In asking these questions, this study hypothesizes that Facebook users are not onlyusing it to communicate, but that they are using it as often as they use othertechnological devices such as IM, e-mail and cellular phones. Communication on thesite can involve any number of multiple ways previously listed. The five surveyquestions and two control questions were multiple-choice and respondents weregiven no time-limit to answer them. They were also administered anonymously; therespondents had not option or field in which to submit their name. They were giveninstructions beforehand as to the number of questions and that there would be twooptional questions at the end.The conclusion is that facebook is maximum used social network among students.