Octamail – A product concept for our email service

Narrating two events surrounding the current way of using email accoun...
Below are some statistics related to emailing. Clearly Yahoo is the most
preferred email service and Gmail and Rediff are ...
A staggering 85% of email users use two or more than two email accounts.




It’s quite a common phenomenon to observe peo...
1. Try using tagging (in gmail) or flagging (in yahoo) or filters (in gmail or
            rediff) to classify their email...
Indicative Interface

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Octamail Product Concept 5th August 07

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This is a product concept for a new type of email service. The concept emerged out of a personal need for better email management and classification... This email system would enable holding multiple profiles and multiple inboxes under each of the profiles. Indeed, a similar feature (though not such an advanced one) of 'multiple inboxes' has just been introduced by gmail. Also, the feature of multiple profiles has been introduced in a social networking website called Moli.com which launched sometime in early 2008.

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Transcript of "Octamail Product Concept 5th August 07"

  1. 1. Octamail – A product concept for our email service Narrating two events surrounding the current way of using email accounts: Scene 1: Leaving a professional Scene 2: Chanced upon an old friend’s place classmate and now about to take leave Me: Chal see you. Bye. Keep writing. Friend: Sure. But I forgot your id. Me: Chal see you. Bye. Let’s keep in touch. Me: sidsoni@gmail.com Friend: Sure. What’s your id? Friend: Oh okay. I got it. You’ve got mine? Me: sssoni@rediffmail.com Me: Yeah. sandeep@gmail.com? Friend: Oh okay. It’s the same one… Friend: Right. Me: Yeah right. What about you? Me: Chal then. See you sometime. Friend: Jacob@gmail.com. Me: Okay. Friend: I’ll send you a mail immediately. So you’ll Post this conversation get my id. Bye! After a few days, I receive an email from this person regarding some professional matter. I Post this conversation like to be a little systematic and therefore on many occasions I use tagging. I tag this email My friend sends me a buzz email on as such. sssoni@rediffmail.com. My email account is now full of tagged emails. I use sidsoni@gmail.com for a professional Sometimes I don’t know which to apply and I purposes while sssoni@rediffmail.com is used for don’t remember which all tags I have. personal emails. I check both accounts regularly, almost daily. Narrating the same events using Octamail: Scene 1: Leaving a professional Scene 2: Chanced upon an old friend’s place classmate and now about to take leave Me: Chal see you. Bye. Keep writing. Friend: Sure. But I forgot your id. Me: Chal see you. Bye. Let’s keep in touch. Me: soni.office@octamail.in Friend: Sure. What’s your id? Friend: Oh okay. I got it. You’ve got mine? Me: soni.personal@octamail.in Me: Yeah. sandeep@gmail.com? Friend: Oh okay. It’s the same one… Friend: Right. Me: Yeah right. What about you? Me: Chal then. See you sometime. Friend: Jacob@gmail.com. Me: Okay. Post this conversation Friend: I’ll send you a mail immediately. So you’ll get my id. Bye! After a few days, I receive an email from this friend regarding some professional matter. It Post this conversation shows in my soni.office@octamail.in. My friend sends me a buzz email on I need not tag any of my emails now. Because soni.personal@octamail.in. they anyway fall in the email accounts meant for different purposes. I am able to access, both soni.office@octamail.in and soni.personal@octamail.in on the same interface. Saves me the trouble opening different email accounts. By default the mails get classified.
  2. 2. Below are some statistics related to emailing. Clearly Yahoo is the most preferred email service and Gmail and Rediff are distant second and third. Rediff however is significantly losing its ground and so is Hotmail. Other competitors do not have any significant share. Zapakmail and Indiatimes have launched new services. However, there’s very little to differentiate. The following two tables of statistics are quite significant in their import. It’s common to keep 2 or 3 email accounts.
  3. 3. A staggering 85% of email users use two or more than two email accounts. It’s quite a common phenomenon to observe people using multiple email accounts for different purposes. It was also observed in a diagnostic study conducted by summer intern Saurabh Khatri where he asked about 20 respondents some questions regarding their email usage habits. Barring one or two respondents, all of them said they were using multiple email accounts and for different purposes. This fact raises two questions: • Are the current email accounts not equipped with features through which emails can be classified into different categories (based on the purposes they serve)? o Answer: Definitely they have such features. • If current email accounts have such features as filtering, categorizing, flagging and tagging why aren’t people using them? What is stopping them or hindering them? o Answer: Perhaps it’s too cumbersome each to put a tag to an email. Perhaps it’s time-consuming too. Perhaps people just aren’t aware of these services; that also explains that since they can’t use these features they open multiple email accounts which in turn results in opening two or three email accounts every time you have to check mails. Thus there are two ways in which people try to manage or mismanage their emails:
  4. 4. 1. Try using tagging (in gmail) or flagging (in yahoo) or filters (in gmail or rediff) to classify their emails. There’s no end - cumbersome. 2. Try opening different email accounts. Inconvenient and cumbersome. Current methods of sorting aren’t the best as seen from the stats and even from our general observations; observe the way we use our own email accounts. We want them to be more systematic but we’ve never been able to match up with the amount of emailing we do. Also, we do not want to open 3 or 4 email accounts every now and then. It’s distracting and cumbersome. Here, Octamail comes to the rescue. It is nothing but two simple intuitive improvisations on the current way of using multiple email accounts. The following diagrams explain the change: Handling Emails Handling Emails Handling Emails Traditional Way - 1 Traditional Way - 2 Octamail Way (Post-receipt sorting of emails) (Pre-receipt sorting of emails but (Pre-receipt sorting of emails through inconvenient multiple through multiple email accounts email accounts) but with the convenience of one • Create one email interface) account for all • Create multiple email • purposes Create multiple email accounts for different accounts for different purposes with different • Receive and check purposes with one logins and passwords login and password. emails • Receive and check • • Give out email ids as Tag or Filter emails in different per the purpose email accounts. • Keep doing it until you • Receive and check are tired and confused. • Open these accounts emails of all email everyday and endure accounts on one the inconvenience if interface. you are an avid email user. Convenient, more systematic through a simple innovation
  5. 5. Indicative Interface Octamail.in Welcome Siddharth! Inbox (3) Inbox soni.office@octamail.in 3 unread mails Create a new email account Settings Signout Active Starred You can make 4 more email accounts Inbox Chats soni.personal@octamail.in 2 unread mails Activate Sent Mail Inbox Drafts soni.business@octamail.in 5 unread mails Activate All Mail Inbox Spam soni.finance@octamail.in 1 unread mails Activate Deleted Items Marketing Of course, marketing can be done in many ways. One email inbox could be given by default to a person where he only receives discount offers/promotional offers from on various brands. Initially, this could induce the users to use this email service more often and generate the necessary word of mouth. Over-all Executed carefully, this kind of email service could put us right there in the big league. On an informal level, we’ve discussed with this many friends and colleagues and everybody has given really positive and eager response.

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