Your SlideShare is downloading. ×
SERVICES
           CORPORATE EVENTS & B2B EXECUTIVE MEETINGS




           We believe that client service, top quality r...
1. Business Mission development & Executive Meetings




We can undertake the business mission development for client by f...
2. Corporate Events




 * SEMINARS * CONFERENCES * ROUND TABLES * WORKSHOPS * BUYER-SELLER MEETS *




Our Approach to Co...
Partnerships
Developing relevant partnerships

We assist in developing strategic and operational partnerships with

   In...
   Setting up a telemarketing desk for rigorous follow-ups to drive event registrations

   Ensuring maximum attendance ...
3. PR & Media Outreach

Our Approach to Media Outreach

Research

Our team conducts a thorough research on the client, its...
   Preparation of press/media kits

   Drafting and designing of media invites

   Sending out the media invites throug...
Upcoming SlideShare
Loading in...5
×

Corporate Events Management - India

2,164

Published on

Highly acclaimed business and corporate events management solutions offered by reputed business consulting firm Innoversant Solutions. (www.innoversant.com)

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,164
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
54
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Corporate Events Management - India"

  1. 1. SERVICES CORPORATE EVENTS & B2B EXECUTIVE MEETINGS We believe that client service, top quality results and professionalism are priority and we are committed to excellence. We offer peace of mind. The methodology starts with a thorough understanding of our clients’ objectives and requirements. In doing so, you as the client also get to see our level of commitment and enthusiasm in planning your event. From this consultation, a suggested budget will be drafted and a proposal set forward. On acceptance we will work closely with you to plan your event, forming strategic alliances and partnerships with relevant role players. We will manage your entire event from conception to implementation no matter how large or small it may be. INNOVERSANT SOLUTIONS PVT. LTD. Ph: (91) (080) 6451 6669 #62, 1ST Cross, 2nd Main, Dollars Layout Fax: (91) (080) 2649 1996 J.P. Nagar 4th Phase, Bangalore 560078 Email: info@innoversant.com Karnataka, INDIA Web: www.innoversant.com
  2. 2. 1. Business Mission development & Executive Meetings We can undertake the business mission development for client by facilitating a full visit programme during the visit to India. One-to-one meetings between targeted companies & client executives will be arranged resulting in advanced discussions with strong possibility of business generation. This will also increase industry awareness about client in India and build and strengthen business relations. Innoversant provides a single-window solution to all aspects of such incoming business delegations covering not just the setting up of business meetings with qualified prospects, but also all arrangements related to logistics, travel, accommodation, etc which are of great importance to ensure a highly productive and successful programs in India. Very often, such business visits are planned to coincide with corporate seminars to maximize the value delivered to all stakeholders and also generate opportunities for public engagements, media interaction, etc for the company. Innoversant Solutions Pvt Ltd www.innoversant.com 2
  3. 3. 2. Corporate Events * SEMINARS * CONFERENCES * ROUND TABLES * WORKSHOPS * BUYER-SELLER MEETS * Our Approach to Corporate Events Planning – We perform retro-planning (reverse calendar preparation), making comprehensive checklists with complete attention to details. Promotion – We undertake pre-event and post-event communications to attract, register, confirm and remind the attendees about the event and ensure appropriate attendance; massive public relations exercise before and after the event. Preparation – We can help in pre-event preparation for client internal team to ensure a powerful event that not only impresses the participants but also generates intense media interest. Execution – For successful execution we use in-house teams besides selecting qualified, professional vendors from the marketplace. Our in-house team has extensive experience in organizing a wide variety of events. Innoversant Solutions Pvt Ltd www.innoversant.com 3
  4. 4. Partnerships Developing relevant partnerships We assist in developing strategic and operational partnerships with  Industry associations and chambers  Corporate entities  Intermediary organizations  Media Depending on the scope, size and objective of an event, these partnerships are at times sine que non for the successful execution of the event. Using our vast experience in dealing with the above entities, we work systematically in identifying and approaching suitable partners for our client’s event. We work with our client to develop suitable marketing collateral (concept notes, presentations, partnership proposals, et al) and present them to the decision makers/influencers at identified partner organizations. Key Speakers Securing prominent and relevant speakers Based on client’s specific objectives and mandate, we research and identify suitable personalities and thought leaders from the industry, government, academia who fit the ideal profile of a speaker at the event. We then systematically approach the short listed individuals through appropriate methodologies and using our vast network of contacts. We work consultatively with these individuals to drive home the concept and value of the event for which we seek them to join as a speaker. By regular liaison with influencers, the individual and our client and by addressing the needs of all stakeholders, we secure the speaker’s presence at the event. Event Promotion and Marketing Ensuring attendance of target audience  Advertising the event in leading newspapers and publications  Developing and validating our database of relevant target audience  Sending out the promotional information and invitations through courier, fax and email Innoversant Solutions Pvt Ltd www.innoversant.com 4
  5. 5.  Setting up a telemarketing desk for rigorous follow-ups to drive event registrations  Ensuring maximum attendance of relevant delegates at each event Event Management & Logistics Delivering a successful event  Draft, design and print invitations for the event  Design, fabrication and installation of welcome banners outside the banquet and the registration desk  Setting up the registration desk – hiring hostesses, visitor's book, name tags of the confirmed delegates  Design, development and production of the delegate kits  Arranging an MC/hosts/hostesses for the event  Design and fabrication of the branding within the event venue (including the podium)  Organizing the audio-visual requirements (screens, projectors, mikes, plasma TV, sound system with speakers)  Design, fabrication and installation of the backdrop of the event  Arranging gifts/souvenirs for the delegates  Design, fabrication and installation of special enclosure for media interviews  Coordination with the hotels for venue booking  Defining the food and beverage menu for the event with the hotel  Digital photography – video shoot and still photography of the event  Arranging transportation and hotel accommodation for the client dignitaries and delegates Innoversant Solutions Pvt Ltd www.innoversant.com 5
  6. 6. 3. PR & Media Outreach Our Approach to Media Outreach Research Our team conducts a thorough research on the client, its USPs, perception in the market, competitive analysis and all the compelling attractions that would attract the media and prospective targets. We then move on to understand who our target prospects are and what their key interest areas are. This is paramount to developing a successful media campaign. Strategy Planning Every successful media campaign has its foundation in the strategic plan. Our team develops meticulous schedules with clear description of what is to be achieved and what strategic steps must be taken to successfully achieve the objectives behind conducting these events and visits by the client. Message Development In collaboration with the client’s marketing/PR team, we identify the target audiences, the key issues and develop the key message that needs to be delivered through our media outreach campaign. Our press material, newsletters, advertorials, etc are designed in a way that piques the interest of the media and communicates directly to our target audiences. Our approach leverages the valuable insight gained from the research based analysis in the first step, to creatively pitch the client and its business, and help develop credible impressions that will shape the perceptions, both of the media and the targeted prospects. Media Outreach Activities Ensuring appropriate media coverage Innoversant will help client receive positive attention in the media vehicles that best reach the target audiences. We will achieve this through:  Developing and maintaining contacts with the print and electronic media across the country  Identifying appropriate media for effective communication and outreach  Providing media counsel on a proactive basis  Collecting/sourcing relevant information from client  Content creation for the press kit - corporate backgrounder, press release, spokesperson's profile, spokesperson's photo (in CD or print) Innoversant Solutions Pvt Ltd www.innoversant.com 6
  7. 7.  Preparation of press/media kits  Drafting and designing of media invites  Sending out the media invites through personal visits, courier, fax and email  Rigorous follow-ups with the media on phone and through emails  Organizing a press conference for the client dignitaries  Arranging and coordinating interviews and features for client dignitaries with relevant media  Issuing the press release to all media nationally  Media training and sensitization for the dignitaries before any press interviews– briefing them with dos and don’ts of interacting with Indian media  Drafting the expected questions from the media and recommended strategies to tackle them for the client dignitaries  Follow-up with the media for press coverage  Media tracking Innoversant Solutions Pvt Ltd www.innoversant.com 7

×