This is mapme
CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

This is mapme
mapme is a framework for a corporate service which provides their
employees with personalized information about daily travel habits,
patterns and transforming an everyday routine into a conscious choice.
service for corporations and organizations
a
cultivate travel awareness
b
personalized maps and routes
c
encourage community building
d
sort according to priorities
e
cost
time
health
footprint
CIID 27.02.09

The people
CIID 27.02.09

The people
Sandra Johanson
female 31, furniture designer
actual trip:
n
av
o
h
e
m
k
rd
m
or
al
No
Ho
W
M
mapme suggestion: rt
po
o
e
m
rre
k
m
or
al
No
Ho
W
M
user’s feedback:
“this experience felt really good!” strong link to DSB-service
no bike in CPH full con dence in DSB
personal bike
break routine
tracking transportation
CIID 27.02.09

The people
Elisabeth Kiss
female 26, fashion designer
actual trip:
e
k
m
or
Ho
W
mapme suggestion:
e
k
m
or
Ho
W
scenic
user’s feedback:
“i’d love to bike in green areas, and i got to see the park in a new light”
high personalization
fast transport times not 100% con dent with DSB
break routine competitive
no tracking
CIID 27.02.09

The people
Theiis Skanstorm
male 30, insurance salesman
actual trip:
e
k
m
or
Ho
W
mapme suggestion:
e
nd
vn
ha
lu
e
k
m
ov
rd
or
Ho
No
Sk
W
user’s feedback:
“taking the bike pepped me up”
“i really like the feedback report”
“i want to see DSB fronting this”
“i never feel the transition in the car”
CIID 27.02.09

CIID 27.02.09

CIID 27.02.09

Mapme functionality
commuting to work back and forth is a major contribution to
increased stress levels, boredom, monetary strain and not to
mention impact on the environment.
generate routes for people based on their needs
a
personal choice of involvement
b
personalised feedback
c
impact of personal actions
d
powerful HR tool
e
CIID 27.02.09

Why DSB?
“I would really enjoy seeing DSB fronting a service like this”
(Theiis, 30)
sheer size of DSB
a
it’s about the company, the people
b
it’s about how people move
c
The Climate Change Conference
d
a service framework developed
e
and fueled by DSB for other
companies to adopt
CIID 27.02.09