Town Gas

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A Case Study Presentaion

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Town Gas

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  13. 13. CUSTOMER RELATIONSHIP BUILDING<br />METER READING<br />REGULAR SAFETY INSPECTION<br />CUSTOMER<br />PURCHASE APPLIANCE<br />INSTALL APPLIANCE<br />REQUEST FOR SERVICE<br />CARRY OUT SERVICE<br />
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  15. 15. ONE-STOP-SHOP CUSTOMER SERVICE<br />APPOINTMENT BOOKING<br />WORK ORDER DISPATCH<br />CAMPAIGN DESIGN AND EXECUTION<br />TOWNGAS <br />CUSTOMER<br />ORDER COMPLETION<br />PRODUCT AND CUSTOMER ANALYSIS<br />JOB EXECUTION<br />CUSTOMER SERVICE REQUEST<br />APPOINTMENT AND JOB DISPATCH<br />
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  20. 20. TOWNGAS SALES AND MARKETING STRATEGY<br />MARKRT SURVEY<br />PRODUCT AND SERVICE REFINEMENT<br />MARKET<br />PRODUCT<br />DATA MINING<br />CRM<br />LEAD<br />AFTER- <br />SALES SERVICE<br />DATA ANALYSIS<br />PROSPECT<br />TELE MARKETING<br />SALES<br />INQUIRY<br />CUSTOMER SERVICE HOTLINE<br />TELE SALES AND ORDER TAKING<br />
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  25. 25. leadership<br />Towngas shared value<br />Sustained business growth<br />Customer focused<br />Customer value<br />

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