1. CONTENT MARKETING TACTICSContent Marketing is a center piece of Digital/Internet Marketing. Almost all the Digital Marketing areasrevolve around Content Marketing. Content Marketing basically falls into 3 categories 1. Creating Content 2. Curating Content 3. Distribution and Sharing ContentMost of the times many organization limit themselves to handful of the content types and formatseither due to lack of resources or lack of manpower.To be successful it is important to be open to a mix of marketing tactics in order to be ahead of yourcompetitor.Goals of Content Marketing 1. Providing relevant information 2. Consumption of information 3. Sharing experiences with/without customersRemember that making a customer interested in content is the 1st step of a sales funnel. Contentmarketing always matters even after the sales transaction is completed.Copyright: Image - Tier10 Marketing
2. List of my Content Marketing Tactics 1. Article Marketing 2. Blogging 3. Case studies 4. White paper 5. Newsletter 6. Podcasts 7. Video Marketing 8. Webinars 9. EBooks 10. Info graphics 11. Micro sites 12. Press releases 13. Gamification 14. Wikipedia 15. Online events 16. Online conferences 17. Email Marketing 18. Images 19. Widgets & Tools 20. Apps Mobile 21. Research & Surveys 22. Case related marketing 23. Social Quiz 24. Print magazines 25. Print newspaper 26. Facebook notes 27. Real events 28. Community Forum If I have missed any content marketing tactics I would like to hear from you. In the next series of my article I will discuss more about Email Marketing and how it is still relevant in 2012. You can reach me at my cell 201.616.2739 or drop me an email at firstname.lastname@example.org.