BASELINE: Passion to Perform
FOR NICHE CLIENTS: (from left) Hemu Ramaiah, CEO, Landmark; Sania Mirza,
product ambassador and tennis star; and Shameek Bhargava, Director and Head Cards,
Asia Pacific, Deutsche Bank, at a press conference in Chennai on Wednesday.
CHENNAI: Deutsche Bank has teamed up with Landmark, a well-known retail book store
chain, to launch Deutsche Bank Landmark Credit Card, a co-branded card. The card is
available in two variants — Deutsche Bank Landmark Platinum Card and Deutsche Bank
Landmark Gold Card. Deutsche Bank Landmark Credit Card holders can earn up to six reward
points for every Rs. 100 spent. Each cardholder will receive a Landmark gift voucher of up to
Rs. 4,000 along with the card. All reward points earned on the card can be exclusively
redeemed at any of the Landmark stores. Every point redeemed is equivalent to Re. 1.
Cardholders will also be entitled to special privileges such as free gift wrapping, sneak
previews of annual sales and premium seats at Landmark quiz and book reading sessions.
Besides, Deutsche Bank Landmark Credit Cardholders will enjoy all the normal features of a
Deutsche Bank credit card. Cardholders can also avail themselves of fuel surcharge waiver at
all petrol pumps.
Addressing a press conference here on Wednesday, Shameek Bhargava, Director and Head of
Cards, Asia Pacific, Deutsche Bank, said the bank would focus on niche clients for its card
business. In this context, he said the bank sold the largest number of platinum cards within one
year of its launch. Out of its total card base of 3.50 lakh, the platinum card-holders number
around 13,000, he said.
Deutsche Bank and Landmark has jointly launched a co-brand credit card. This credit card
would give reward points to customers for the purchases made at the stores of the book retailer.
The first card was received by Sania Mirza, who is Deutsche Bank’s brand ambassador for
The credit card is available in two variants – Deutsche Bank Landmark Platinum Card and
Deutsche Bank Landmark Gold Card.
Each cardholder will receive a Landmark gift voucher of up to Rs. 4,000 along with the card,
and it will also entitled to free gift wrapping, sneak previews of annual sales and premium seats
at Landmark quiz and book reading sessions. The card holder can earn upto 6 reward points for
every Rs. 100 spent.
Shameek Bhargava, Head of the bank's card division for Asia Pacific, said, “Our bank was a
'kid' in the credit card business in India and its co-brand credit cards with leading retailers in
the country, would help it 'mature in the business.”
“The Reserve Bank of India had permitted our bank to open branches at Vellore, Salem and
Pune and they would be inaugurated very soon”, he added.
Hemu Ramaiah, CEO of Landmark, said, quot;With our 10 stores spread across 6 cities in the
country, we try and reach out to every avid book reader and the launch of this new product will
further ensure that we give them a memorable experience every time they visit our store.”
Landmark is one of the India’s largest retail bookstore chains.
The German banking major is is all set to sign Sunil Gavaskar as its new brand ambassador.
Gavaskar and Sania Mirza would address a growing market that wants a bank to be youthful
and stable. Sources said the bank wants to project stability
quot;The brand ambassadors will represent stability and cheerfulness cutting acrosss all ages,quot; a
source close to the development said. The decision to rope in two leading celebrities as its
brand ambassadors is part of the bank's expansion plans in India.
The bank, which has recently forayed into the retail segment, has also announced plans to beef
up its asset management business in India by bringing in its retail mutual fund brand DWS
Investments, last week. This brand liasion is like a second innings for Gavaskar after appearing
in advertisements for Dinesh Suitings almost a decade ago, which he represented for 11 years.
While there was a small stint with LG, currently Gavaskar is better known as a commentator on
ESPN Star Sports. The tenure and the endorsement fees of the contract could not be
immediately ascertained for both the brand ambassadors.
Commenting on the appointment of the brand ambassadors, Anirban Das Blah, VP marketing
Globosport told ET; quot;it represents the fusion of global performance with an Indian identit with
Sania representing a combination of passion and performancequot;.
The Duetsche Bank deal comes at a time when the financial services sector is increasingly
using celebrities to endorse their institutions. The favourite in this sector by far is Rahul
Dravid, nicknamed 'The Wall' - he embodies every quality that Bank of Baroda and Max New
York Life want to project.
Meanwhile, when it comes to Bollywood celebrities, ICICI bank had signed on Amitabh
Bachchan. It subsequently roped in Shahrukh Khan. Bank of Rajasthan, meanwhile has signed
on Hema Malini as their brand ambassador.
Deutsche Bank is a leading global investment bank with a strong and profitable
private clients franchise. Its businesses are mutually reinforcing.
81,308 employees in 75 countries*
Unparalleled financial services throughout the world
A leader in Germany and Europe, the bank is powerful and growing in North America, Asia and key
As of September 30, 2008
Products and Services
Corporate and Investment Bank
The Corporate and Investment Bank Group Division is responsible for Deutsche Bank’s capital markets
business, comprising the origination, sales and trading of capital markets products including debt,
equity, and other securities, together with our corporate advisory, corporate lending and transaction
Private Clients and Asset Management
The Private Clients and Asset Management Group Division comprises Deutsche Bank's investment
management business for private and institutional clients, together with our traditional banking acti-
vities for private individuals and small and medium-sized businesses.
Group Technology & Operations
Group Technology & Operations provides the processes, systems and infrastructure which enable
Deutsche Bank to thrive in today’s competitive markets.
Deutsche Bank won a series of important awards, e.g. IFR quot;Bank of the Yearquot; twice in three years.
Founded in Berlin in 1870 to support the internationalization of business and to promote and facilitate
trade relations between Germany, other European countries, and overseas markets, Deutsche Bank
has developed into a leading global provider of financial services.
What Are Platinum Credit Cards?
Platinum credit cards are generally offered to those individuals with good credit ratings and an
income of around £20,000 per annum or more. Platinum credit cards have many benefits and
features compared to a standard or gold credit card. Conventional school of thought would find
platinum credit cards to be a status symbol. However, relaxed rules and upper limits have
brought them within reach of the average person too.
A platinum credit card can be a good choice if you frequently use credit card for your routine
and high purchases and pay back the whole credit at the month end. You get a high limit of
credit and sometimes no limit at all if you show a high earning power of annual income
£25,000 or more. However the actual high level of credit you’ll get depends on your income
and credit rating.
Platinum card owners are privileged because they do not have to pay the usual high interest
rates on credit. Generally there is a low or no annual fee. You can get a number of benefits and
rewards such as free air miles, discount points, reward points for purchases and cash back. If
you cannot make the most of platinum card deals it is better to opt for standard credit card.
Since, maintaining a platinum credit card can prove to be a costly affair in the long run if not
used and managed properly.
A number of credit card companies offer special facilities such as:
A Protection against accidental injury, sickness and involuntary unemployment
A Protection against card theft and loss
A Online credit card fraud protection
A Travel insurance and special travel services
A Flexibility to share it with friends and family
Co-branded Credit Cards
Deutsche Bank has tied up with Miles & More - the frequent flyer program of Lufthansa, Landmark - a
large format book store chain, and CRY - Child Rights & You to bring in the benefits of a co-branded
Miles & More Credit Card
Deutsche Bank is proud to bring to you the Miles & More Credit Card. A card tailor-
made to enhance your joys of flying.
Deutsche Bank Landmark Credit Card
Deutsche Bank in partnership with Landmark introduces the Deutsche Bank Landmark
Credit Card, specially created for book, music and movie aficionados.
Cry Credit Card
Deutsche Bank has tied up with CRY to help our customers be a part of a noble cause.
Join us to help CRY in ensuring every child gets his rights.
Miles & More Credit Card
Deutsche Bank and Miles & More have joined hands to provide you with a unique credit card
especially designed to give your mileage account an extra boost. It gives you automatic and free
membership to Miles & More, the frequent flyer program of Lufthansa and eight other airlines.
You can choose between Miles & More Platinum card and Miles & More Signature card.
Increased Welcome Bonus
Benefit from increased welcome bonus with your Miles & More Credit Card on your first transaction
with the card.
Your Miles & More Credit Card comes with the following benefits:
Add power to your miles: Earn award miles for every Rs.100 spent on your card.
Welcome bonus: Receive additional award miles as a welcome bonus after your first
transaction on your card.
Renewal Bonus: Receive additional award miles as a renewal bonus after the payment of the
renewal fees on your card.
No expiry of award miles: Your award miles do not expire, use them at your convenience.
Savings on international roaming: Great savings on your roaming costs from matrix cellular
Lounging in style: Get access to over 500 airport lounges worldwide.
24 hour concierge service: Experience a privileged life with your personal assistant just a call
Travel plus plan: Exclusive International travel privilege plan that protects and pampers.
Other benefits: A host of other privileges to offer convenience, savings and security.
Platinum Credit Card
The Deutsche Bank Platinum Credit Card is a premium offering with a comprehensive range of travel,
lifestyle, golf and art benefits. Now, you can keep up to the commitments that your lifestyle demands.
Get Jet Airways tickets as a welcome gift after the first payment and first transaction on
your platinum credit card.
Although there is a price tag to exclusivity, yet the amount you pay for the platinum credit card
is negligible when you compare it to the financial benefits it offers.
Check out our ongoing Platinum Offers.
Platinum personnel: For the first time in India, Deutsche Bank introduces an emergency
service for 24 hours a day, 365 days of the year.
Platinum assurance: Get a complimentary insurance cover up to Rs. 25 lakh.
Platinum organiser: Get additional card for tracking your business expenses separately.
Platinum rewards: Earn reward points on every Rs. 100 you spend using your platinum credit
Platinum travel plus: Exclusive International travel privilege plan that protects and pampers
Deutsche Bank Landmark Credit Card
Deutsche Bank AG, India in partnership with Landmark, a large format bookstore chain with stores
across India, takes great pride in introducing the Deutsche Bank Landmark Credit Card.
Specially created for books, music and movie aficionados, the card is available in two variants -
Deutsche Bank Landmark Platinum Card and Deutsche Bank Landmark Gold Card.
Get one free ticket for every ticket purchased on the website www.bookmyshow.com using
your Deutsche Bank Landmark Platinum Card.
Personalise your card
You can also create an exciting look for your card by choosing any of the three fascinating categories of
Star Power Die Hard Reader
Click here to choose your favourite image
Save while you spend
Your Deutsche Bank Landmark Credit Card comes with exciting saving schemes. Know more...
Welcome gift: Get gift vouchers that you can redeem at any of the Landmark stores
Earn savings points: Get higher savings points on your purchases at Landmark
Special privileges at Landmark: Get exclusive discounts and invitations to special events
No fuel surcharge: Fuel surcharge waiver at all petrol pumps
Choose your statement cycle: Flexibility to decide on your own statement billing cycle
Total protection: Cover yourself from unauthorized transactions
Travel Plus Plan: Exclusive International travel privilege plan that protects and pampers
SmartGold Credit Card
Your Deutsche Bank SmartGold Credit Card that lets you save more with a unique lifestyle
specific savings plans. Control your finances with flexible billing cycle option and personalise
your credit card to reflect your passion with a wide range of exciting images from our image
Choose your savings plan
Maximise your savings by choosing the savings plan that matches your lifestyle and spend
Shop Plan Travel Plan Party Plan Home Plan
Personalise your credit cards
Benefits of SmartGold Credit Card
Add-on credit card: Apply for up to 5 add-on cards for your dependents.
Savings on fuel: Now you won't have to pay a 2.5% surcharge on fuel at any petrol
pump across India.
Choose your statement cycle: Flexibility to choose your own statement cycle.
Complete security with total protection**: Complimentary insurance features that make
your credit card usage safe and secure.
Redeem your savings points: Earn savings points when you spend on the listed spend-
categories and redeem them against dues on credit card or airline miles.