Shipra Mall

Shipra Mall: Atmospherics Guided by: Presented by: Dr. Gajender Sharma Siddharth Shanker Sharma Lecturer ISMC, Noida Student ISMC 1 ST Batch Noida

About the Shipra Mall Shipra, The one of the largest mall of North India established in Indirapuram, Ghaziabad inaugurated on 27 April 2005 by Shipra Group, the Rs. 210 Crore real estate. Shipra Group, launched its largest mall, inspired by classical Roman-style architecture. With 4.5 lakh sq. ft of total area with the investment of Rs. 90 Crore. Shipra Mall commits to offer a unique shopping experience with over 100 national & international brands and entertainment. The mall has been designed as a one-stop-destination for entertainment and leisure. Its state-of-the-art 3 Screen Multiplex, ‘Just About Movies’ (JAM) has one of the widest and the largest screens in India.

About the Shipra Mall
3,60,000 sq ft of retail space,
Three New Generation of Cinemas,
17,000 sq ft of Kids Zone,
15,000 sq ft of Food Court,
Amphi Theatre & parking for 1000 cars.
80 percent of mall space has been leased out to retailers like Shoppers Stop, Globus, Food Bazaar, Fashion Station etc.
The mall has been designed with twin atriums for better space and visibility for the retailers and free flow for shoppers.

Accessibility to the Shipra Mall
Route - 1 (Via DND Toll Road)
Move Straight from Ashram crossing toward DND flyover.
Take the 2nd exit from the DND (after the Toll Plaza) Through a closer leaf (loop)
Take left from the first traffic signal approx 2-3 Kms.
After about 2 Kms turn left along with flex Industries Sec-58.
After turning left move straight for 1 Kms & turn left from the dead end or the NH-24 opposite Shipra Sun City.
Shipra Mall is on your right 300 Mts ahead.
Route - 2
Take the NH-24 from Nizamuddin bridge side on the road going towards Ghaziabad
Move straight on the same road for about 3 kms (crossing Noida, Toll Ghazipur crossing & the Delhi-UP border at UP gate )

Retail atmospherics The physical characteristics and surrounding influence of a retail store that is used to create an image in order to attract customers. Examples: The use of lighting and trendy fixtures to create a hip atmosphere for the customers.

Shipra Mall: Atmospherics External factors

Front view

Pathways

Fascia

Entrance

Parking Parking is on the left side of the entrance. It is on the roadside. The capacity of the mall is nearly around 1000 cars.

Outside view

Shipra Mall: Atmospherics Internal factors

Floor plan different brands

Floor plan

Anchor brands in Shipra
Shopper’s stop
Reliance digital
JAM
Food court
Globus
Food Bazaar
Pantaloon

Anchor store Pantaloon Reliance Digital U kids Shopper’s Stop Globus

Anchor store: Globus

Internal view Shipra Mall is build in 4 stories and has contained all the necessary aspect of the people from shopping to the enjoyment. It has a separate play section for the child. It also contained a multiplex with the three largest screens. So, it is fully taking care of the people shopping as well as recreational needs.

Food Court The aesthetics and designing of the Food Court has been done in such a way that the space element always remain. The area is of approximately 15000 sq ft. The cuisines have been carefully selected to excite the taste buds. It can cater to 250 people at one given time.

Kids Zone U is being designed keeping in mind the young ones from 2yr old to 16yr old and for the young at heart too. The name U donates Universal. The area is of approximately 17000 sq ft that has areas that engage and entertain one and all. Trained staff especially kept from those times that bring happiness for all. The marketing team will make sure that the activities will go all year around and enhance the IQ of the kids with the element of Entertainment.

Cineplex
JAM, the 1135 + 18 Platinum Class seated Cineplex (3 theaters) makes it finest in the city. has been designed keeping in view the finest in Cinema experience.
With sound of Martin Audio (London) that can leave you spell bound.
The projectors are from Strong International of USA to give that projection that mesmerizes your vision.
The seats are of total comfort.
The carpeting is from USA keeping that fine element of dust not floating in the atmosphere.
The Air-conditioning with Ozonizers that keeps the freshness alive throughout the movie.

Visual Merchandising
Shipra mall is providing the seating facility in the mall.
Shipra mall is fully centrally air-conditioned and provides the fresh air.
Shipra mall is having with the facility of lifts and escalators for the convenience of the people.
Inside the Shipra Mall soft music keep on blowing so, it attract more people.

The Shipra Mall contain the good fragrances inside which result into the good atmosphere and attract more people.
Outside the Shipra Mall there is ample of spaces so that people can enjoy. The outer space is allocated to parks in which seating arrangement is also there.
Shipra Mall has also well organized in the manner of entry and exit. It has separate gates for entry and exits.

Shipra Mall has also got the facility of following:
Cineplex
Food court
Fun zone
Atrium
Shipra Mall is also very allocated the shop and the structure is very good in terms of the visibility.

Lighting: at Shipra Mall

Competitive analysis: Pacific Mall
5,00,000 sq. Ft. Hafeez Contractor designed architectural marvel.
A Shopping Megamall
Multi-Cineplex
Amusement Park
Food Plaza
Night Spot
Corporate Centre
Party Place
Star Hotel rolled into one.

Internal view of Pacific Mall The Pacific Mall at Delhi is located along the Maharajganj UP Delhi border in Ghaziabad . This mall is one of the shopping malls in the National Capital Region (NCR). It contains studios of many famous designers in Delhi apart from housing regular apparel brands. This mall also has an IMAX theater, the second in India and fifth in Asia. It is basically a shopping megamall, multi-cineplex, amusement park, food plaza, night spot, corporate center and a star hotel. The Pacific Mall at Delhi has a huge atrium and wide frontage. These combine with a broad lobby and remarkable height to base ratio to create a feeling of spaciousness . It has 3 floors including the basement. Covering about 5,00,000 square feet and designed by renowned architect Hafeez Contractor, the mall is a beautiful edifice.

Competitive Analysis Good Attractive with some amusement things External atmospheric Good Attractive interiors Interiors Attractive Attractive Internal view Available Available Famous brands Two level parking One level parking Parking 5,00,000 Sq. Ft. 4,50,000 Sq. Ft Area Pacific Shipra Factors

Competitive Analysis Good as located near Ghaziabad and Delhi Attractive as a joint between Delhi, Noida and Ghaziabad Location Available Available Food court Easily cope up the crowd with no parking problem Easily cope up the crowd but parking problem Crowd 20,000-25000 30,000 per day, 40,000-45,000 on weekend Footfall Spencer, Adlabs, Reebok Globus, JAM, Lifestyle, Pantaloons Anchor shops Pacific Shipra Factors

Shipra Mall

by Siddharth Sharma

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