The company is a private company which will be operated with the selection of one operational officer whose tenure is of 3 years. He is responsible for all the operation of the company and will have the following responsibilities:
To make the company operational.
To provide funding from various money suppliers.
To co-ordinate with all the departments heads.
To submit company growth report to the owner and also take his help in any crucial decision.
Clear water Pvt. Ltd. is committed to provide people a low price mineral water having maintaining the same quality level. The company wants to create a brand name which would be seen as the synonyms to the mineral water.
Company is also planning to expand its business in north India by setting up more 3 more plants in Punjab (1) and Himanchal Pradesh (2).
The weakness of new in the market may cause a threat of competition but the company is confident enough to turn it into the opportunity by capitalizing on its strengths. The basic threat to the company is the company is not too much experience in the market so competition might hit it so the company adopted a strategy of differentiation by getting the low cost benefit. Threat The weakness is only not experience in the market as the company is new. This is the opportunity for the company to cater the market. The low price Manufacturing is the strength of the company. The quality is also exceptional. This will provide company a opportunity in the not fully explored market. Opportunity Weaknesses Strengths Internal/ External
The main variables of it are the quality and price. The company will provide good quality at the lesser price.
The company will also provide the huge distribution chain so that the difficulty of getting it may not occur. For this purpose company will contact to the Indian railways and Roadways. The company will use the indirect sales network channel which will in contact to the internal sales force of the company.