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CSR - Greenpost, Singapore
 

CSR - Greenpost, Singapore

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The purpose of this initiative was to create a robust CSR strategy for the allied organization, Greenpost to help GreenPost showcase their USP, which is, being an enabler of Corporate Social ...

The purpose of this initiative was to create a robust CSR strategy for the allied organization, Greenpost to help GreenPost showcase their USP, which is, being an enabler of Corporate Social Responsibility for organizations in Singapore and other Asian countries.

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  • "Everything is connected to everything else" is often called the First Law of Ecology. Helping human society to prosper in the 21st century requires that we recognize the importance of living in balance with our physical environment and treating each other with dignity and equity.Ladies & gentlemen, We, Team Eywa would like to present our proposal on the CSR strategies GreenPost could adopt to make this planet a better place...
  • Mr. HarveenNarulaMr. Anand SinghCommercially launch in March 2010
  • One simple integration - app store quality, direct billing connections with mobile operators, credit cards and customers worldwide.• One-time payments• Direct Billing API • Redirection of customers to GreenPost hosted payment pages• Operator and country regulations, local tax implications, currency conversion and out payments taken care of.
  • PayItGreen is a coalition led by NACHA (National Automated Clearing House Association) — The Electronic Payments Association — whose members are committed to educating consumers and businesses about the positive environmental impacts of choosing electronic payments, bills, and statements over paperWells Fargo, US Bank, JP Morgan and few more financial institutions..
  • When a paper billing firm moves on to the GreenPost e-billing platform, there get numerous advantages. Cost Benefits: Costs are reduced that they expend in designing, printing, packaging and dispatching paper bills. Reduces overheads: It removes the overhead of undergoing this entire exercise, as a result of which many organisation resources can be vacated. Faster: The GreenPost system is faster and efficient. It reduces the time which takes to for the billing information to reach a consumer.Efficiency:GreenPost e-billing is efficient in terms of managing the entire billing prcess and also in keeping track of a customers accounts
  • Integrated Platform: it provides them a single platform to pay all their bills. Thus they do not need to keep track of each of their bills separately. Convenience: It offers the customers an added convenience because it keeps track of invoices for customers. Customers do not need to bother themselves with signing invoices or visit the bankSecurity: In providing all the services above, it does all this securely. It uses 256-bit SSL encryption for communication on web and mobile. And uses the AES 256-but standard for data storage.Mobility: Customers have the advantage of paying the bills from wherever they want and whenever they want.
  • 2% of GreenPost's revenue is donated to WWF SingaporeLeverage the relationship with WWF and try to get on board celebrities or local to endorse their serviceGreenPost should also have WWF and other organizations on their website to add credibility and authenticity to their cause

CSR - Greenpost, Singapore CSR - Greenpost, Singapore Presentation Transcript

  • CDL CSR Competition Team Eywa Amritha Anubhav Apratim Aradhita Inderpreet Siddharth 1
  • AgendaIntroduction – About GreenPost The Problem The Solution ResearchRecommendations 2
  • Introduction 3
  • GreenPost  Established in 2005, and incubated at the National University of Singapore  First company in Asia to offer aggregated bill presentment  Allows consumers to aggregate and see their electronic bills in one platform  Available for consumers in Singapore, Malaysia, UAE, Australia and the United States 4
  • GreenPost Consumer Bills  Service providers providing GreenPost e-billing service – SingTel – StarHub, M1 – SP Services – NUSS – Keppel Club – Singapore Swimming Club – Sunpage Source : GreenPost (2012) 5
  • GreenPost in-app mobile billing  One simple integration  One-time payments  Direct Billing API  GreenPost hosted payment pages  Regulations 6
  • The Problem 7
  • The Value Chain VTT TECHNICAL RESEARCH CENTRE OF FINLAND What is a life cycle? PRINTING AND PAPER AND BOARD CONVERTING MANUFACTURING PAPER TO THE CUSTOMER USE RAW MATERIALS’ PRODUCTION PAPER RECYCLING RECOVERED PAPER CO2 from wood fibre INCINERATION WASTE DISPOSAL Other raw Emissions and O Wood fibre 0 S Kum0. 0 H S i 24 1 m .2 t Energy Solid waste materials 8
  • Issues Deforestation- 17867.50 Acres Garbage/Dum p – 46.17 Impact on Million Wildlife Garbage Bags Wood- 3.57 Waste Water- Billions 10.75 Billion Pounds of Gallons of wood Waste Water consumed Greenhouse Emissions- 4.16 Billion pounds of gases Source : Calculations performed using produced PayItGreen.com 9
  • The SolutionA CSR Perspective 10
  • CSR: the way forward  Paperless Billing  Company Savings  Customer Savings  Environmental Benefits  Overall Convenience 11
  • ResearchCSR Implementation Program 12
  • Advantage to Partners  Cost Benefits in  Reduced time for terms of bills to reach – Bottom-line customers – Operational costs – Third party  Efficient payment management of collectors billing accounts  Reduced Overheads 13
  • Cost Benefits to Partners • 20 minutes Servicing Time • Number of customers served in a month = 3/hour x 8 hours x 22 days = 528 • Salary of customer service officer: $1,800 Cost per Visiting per month Customer • Apportionment of labour cost to each walk- in customer: 528/1,800 = $3.41 • Management cost (10%), Location cost (10%), IT infrastructure cost (10%) Adding Other • = $3.41 + 30% = $4.43 Associated Costs • Total servicing cost for each in-centre customer = $4.43 Source : Stakeholder Discussions 14
  • Advantage to Consumers  Integrated Platform  Convenience  Security  Mobility 15
  • Recommendations 16
  • CSR Social Media Marketing  Great tool for stakeholder engagement  “Paper Saving Campaign”  Incentives or cash back options  Attract the intended consumer base 17
  • Target the Youth  Focus on the large student community  Target Singaporean polytechnics and universities  Evangelize electronic billing via guest lectures and roadshows  Communicate to students that: – Eliminates task of paying bills physically – Saves time and effort 18
  • Cost Advantage to Billers  Emphasize the positive bottom-line impact  Highlight the other indirect cost savings — Salary compensation for Telco Name Potential Cost billing personnel Savings (in $ SGD) — Cost of late payments Singtel 34,985,001 — Cost of reminders sent Starhub 20,842,128 for late payments M1 18,609,043 Source : Calculations performed using 19 PayItGreen website
  • The Green Connection  GreenPost WWF  2% of GreenPosts revenue is donated to WWF Singapore  Get support of Global or Singaporean celebrities to endorse the service  Add credibility and authenticity to their cause 20
  • THANK YOU !! 21