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Fifa2010 Campaign

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Published in: Sports, News & Politics
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Transcript

  • 1. PROMOTIONAL CAMPAIGNS OF FIFA 2010
    BY:
    Siddharth Singh(E,34)
  • 2. Biggest players…
    MTN – we can’t wait, let’s go 2010! – R7.1bn
    CCTV licensing fees – US $2.2 million
    Television rights- ABC and ESPN
    Hyundai Kia
    Coca cola
  • 3. Nike
    Adidas - $110mn
    McD - $15mn
    Visa
    Powerade
    Budwieser-$16mn
    Licensed merchandise
    Continental airlines - $19mn
    PUMA
    EMIRATES
    SONY
  • 4. TEAMS SPONSORSHIP
    ADIDAS – 12 TEAMS
    SPAIN,ARG,GERMANY,FRANCE
    NIKE – 9 TEAMS-BRAZIL,PORTUGAL,NEDERLANDS
    PUMA – 6 TEAMS- ITALY,IVORY COAST,GHANA
  • 5. PROFITABILITY
    OVER MEDIUM & LONG TERM
    ACHIEVE IT BY GENERATING EMOTIONAL CONNECT
    HOW YOU ACTIVATE?- IE BUSINESS SCHOOL
  • 6. WEALTHY FIFA
    Acc. to FIFA finances 2009: FIFA in heavy profits!
    Net profit in 2009: US$196mn
    For revenue related to events:US$650mn by selling rights
  • 7. OTHER MONEY FACTS…
    FIFA 2010 : US$450 mn to national teams…61% higher than FIFA 2006
    Winner:US$30 mn…
    Teams reaching only 1st round : US$8mn
    Additional US$1mn : preparation cost
    US$1600 contributed per player per day.
  • 8. SOURCE:
    http://www.indiantelevision.com/special/y2k10/fifa_spl.php
    http://www.pagalguy.com/2010/06/why-and-how-brands-hope-to-score-at-the-fifa-world-cup/
    http://www.info4security.com/story.asp?storycode=4124525
    http://en.wikipedia.org/wiki/Economics_of_the_FIFA_World_Cup
    http://www.project2010.co.za/2010_World_Cup_sponsorship.asp?PN=1
  • 9. THANK YOU……

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