Fifa2010 Campaign

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Fifa2010 Campaign

  1. 1. PROMOTIONAL CAMPAIGNS OF FIFA 2010<br />BY:<br />Siddharth Singh(E,34)<br />
  2. 2. Biggest players…<br />MTN – we can’t wait, let’s go 2010! – R7.1bn<br />CCTV licensing fees – US $2.2 million<br />Television rights- ABC and ESPN<br />Hyundai Kia<br />Coca cola<br />
  3. 3. Nike<br />Adidas - $110mn<br />McD - $15mn<br />Visa<br />Powerade<br />Budwieser-$16mn<br />Licensed merchandise<br />Continental airlines - $19mn<br />PUMA<br />EMIRATES<br />SONY<br />
  4. 4. TEAMS SPONSORSHIP<br />ADIDAS – 12 TEAMS<br /> SPAIN,ARG,GERMANY,FRANCE<br />NIKE – 9 TEAMS-BRAZIL,PORTUGAL,NEDERLANDS<br />PUMA – 6 TEAMS- ITALY,IVORY COAST,GHANA<br />
  5. 5. PROFITABILITY<br />OVER MEDIUM & LONG TERM<br />ACHIEVE IT BY GENERATING EMOTIONAL CONNECT<br />HOW YOU ACTIVATE?- IE BUSINESS SCHOOL<br />
  6. 6. WEALTHY FIFA<br />Acc. to FIFA finances 2009: FIFA in heavy profits!<br />Net profit in 2009: US$196mn<br />For revenue related to events:US$650mn by selling rights<br />
  7. 7. OTHER MONEY FACTS…<br />FIFA 2010 : US$450 mn to national teams…61% higher than FIFA 2006<br />Winner:US$30 mn…<br />Teams reaching only 1st round : US$8mn<br />Additional US$1mn : preparation cost<br />US$1600 contributed per player per day.<br />
  8. 8. SOURCE:<br />http://www.indiantelevision.com/special/y2k10/fifa_spl.php<br />http://www.pagalguy.com/2010/06/why-and-how-brands-hope-to-score-at-the-fifa-world-cup/<br />http://www.info4security.com/story.asp?storycode=4124525<br />http://en.wikipedia.org/wiki/Economics_of_the_FIFA_World_Cup<br />http://www.project2010.co.za/2010_World_Cup_sponsorship.asp?PN=1<br />
  9. 9. THANK YOU……<br />

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