on (the) line TM

“At this point, a lot of it is branding. It’s
“Marketing metrics give the
like Pepsi and Coke. People already
illusion of certainty and control.
turn to Google or Yahoo! because they
Cannabis has much the same
trust them, and it’s getting harder to
effect.”
steal people away.”
“Everything may not be “Stop using your own
bought on the Web, but terminology – learn what
everything is researched your customers call your
on the Web.” products and services.”
“Search may account for only 5% of
the web surfer’s online usage, but
it’s the 5% that matters most to
“83% of the sales impact of most advertisers who want to
Search is latent or offline” reach them.”
Source: comScore & eMarketer

In this presentation…
Our Offerings
Solution Breakdown
Why us?

Offerings
1.
2.
3.

Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization is the
science of customizing elements of
your web site to achieve the best
possible search engine ranking.
To get your site noticed, even by
the crawlers, certain elements
must stand out
Ideally you want your site to be
displayed somewhere on the first
three pages of results
Traffic translates to revenue, which
is the ultimate goal of search
engine optimization

Pay Per Click
What is Pay Per Click?
You bid on specific keywords or
keyword phrases relevant to your
business
The bid impacts the position of
your text ads on the search results
pages of Search Engines
The ad appears when someone
does a search on the chosen
keywords or keyword phrases.
Using PPC, you receive targeted
leads delivered to the site, for a
fee.

Pay Per Click – Contextual Targeting
What is Contextual Targeting?
You bid on specific keywords or
keyword phrases
To place text ads on web pages
These web pages have content
relevant and related to the specific
keyword.
You expand your reach with
contextual advertising.

Web Analytics
How many and what did they do?
How did they find us?
Why Analytics?
Web analytics is the measurement,
collection, analysis, and reporting
of website data for understanding
and optimizing usage
KPIs concern those measurements
that make a difference to your
business in relation to the web.
Identify and track KPIs with
analytics
Use analytics for effective testing;
see what changes generate the
best responses.
Compare and contrast the data you
gather with historical information;
Where on earth are they from? Do you think they liked us?
identify trends and variations in the
results.

Social Media Marketing
Rich Media Marketing
Buzz Monitoring & Marketing
Product Demos
Social Networks
Virals (Seeding & Spread
Forums
Management)
Blogs
Videos
Content Creation
Web 2.0 Solutions
Articles
Portal Creation & Management
Emails
Web 2.0 Apps (Facebook & Open
Newsletters
Social Apps, Mashups, Widgets)

Semkraft Solution Breakdown
Search Engine Site & Keyword On-Site Optimization Off-Site Optimization
Optimization Analysis Common Mandate
Brand Strategy
Competitive Analysis
Performance Metrics
Pay Per Click Setup & Maintenance Analysis & Reporting Optimization & Goal ROI focus
Management Achievement Continuous Feedback
Re-alignment strategy
Continuous Improvement
Setup & Maintenance Analysis & Reporting Trending &
Web Analytics
Recommendations
Core Competence
Web Outreach (Social Monitoring & New Opportunity
Social Media
Networks, Blogs, Influencing Opinions assessment
Optimization Knowledge
Forums etc)
Quality
Execution
Design & Content UI analysis & Marketing Collateral Landing Page
Services recommendations Optimization

Why us?
• We are not large! So our overheads are lower and so are our costs
• We are not old! So we know the newest tricks
• We don’t have too many clients! So we give you the attention you require
• We don’t offer all services! So we are the masters of what we do
But…
• We are extraordinarily competent
• We have contributed significantly to our clients’ business
• Our clients keep coming back to us
Get in touch..
info@semkraft.com
www.semkraft.com
+919900122880