SemKraft is a Bangalore, India based full service digital marketing company. We offer Search Engine Optimization, Search Engine Marketing (Pay Per Click) and Web Analytics services. Outsourced SEO,
SemKraft is a Bangalore, India based full service digital marketing company. We offer Search Engine Optimization, Search Engine Marketing (Pay Per Click) and Web Analytics services. Outsourced SEO, PPC & SEM services is our forte.
“At this point, a lot of it is branding. It’s
“Marketing metrics give the
like Pepsi and Coke. People already
illusion of certainty and control.
turn to Google or Yahoo! because they
Cannabis has much the same
trust them, and it’s getting harder to
steal people away.”
“Everything may not be “Stop using your own
bought on the Web, but terminology – learn what
everything is researched your customers call your
on the Web.” products and services.”
“Search may account for only 5% of
the web surfer’s online usage, but
it’s the 5% that matters most to
“83% of the sales impact of most advertisers who want to
Search is latent or offline” reach them.”
Source: comScore & eMarketer
In this presentation…
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization is the
science of customizing elements of
your web site to achieve the best
possible search engine ranking.
To get your site noticed, even by
the crawlers, certain elements
must stand out
Ideally you want your site to be
displayed somewhere on the first
three pages of results
Traffic translates to revenue, which
is the ultimate goal of search
Pay Per Click
What is Pay Per Click?
You bid on specific keywords or
keyword phrases relevant to your
The bid impacts the position of
your text ads on the search results
pages of Search Engines
The ad appears when someone
does a search on the chosen
keywords or keyword phrases.
Using PPC, you receive targeted
leads delivered to the site, for a
Pay Per Click – Contextual Targeting
What is Contextual Targeting?
You bid on specific keywords or
To place text ads on web pages
These web pages have content
relevant and related to the specific
You expand your reach with
How many and what did they do?
How did they find us?
Web analytics is the measurement,
collection, analysis, and reporting
of website data for understanding
and optimizing usage
KPIs concern those measurements
that make a difference to your
business in relation to the web.
Identify and track KPIs with
Use analytics for effective testing;
see what changes generate the
Compare and contrast the data you
gather with historical information;
Where on earth are they from? Do you think they liked us?
identify trends and variations in the
Social Media Marketing
Rich Media Marketing
Buzz Monitoring & Marketing
Virals (Seeding & Spread
Web 2.0 Solutions
Portal Creation & Management
Web 2.0 Apps (Facebook & Open
Social Apps, Mashups, Widgets)
• We are not large! So our overheads are lower and so are our costs
• We are not old! So we know the newest tricks
• We don’t have too many clients! So we give you the attention you require
• We don’t offer all services! So we are the masters of what we do
• We are extraordinarily competent
• We have contributed significantly to our clients’ business
• Our clients keep coming back to us
Get in touch..