Digital/Interactive Marketing

“Students who sat where you sit 75 years ago who overcame a Depression and won a world war; who fought for civil rights and put a man on the moon. Students who sat where you sit 20 years ago who founded Google, Twitter and Facebook and changed the way we communicate with each other.”President BarackObamaBack to School EventArlington, VirginiaSeptember 8, 2009

“Were it not for the Internet, BarackObama would not be president. Were it not for the Internet, BarackObama would not have been the nominee,” - Arianna Huffington, editor in chief of The Huffington Post.

Indeed Obama'sdecision to run was influenced by the fact that a page created on MySpace by supporters not connected to any official campaign quickly signed up 160,000 supporters.When Senator Obama announced his campaign, his internet site was already fully developed and ready to go - with a set of tools which allowed supporters to meet and organise as well as contribute money.“The campaign’s official stuff they created for YouTube was watched for 14.5 million hours,”. “To buy 14.5 million hours on broadcast TV is $47 million.”Obamaalso learnt lessons from the very successful Republican internet campaign that helped re-elect President Bush in 2004The Republicans were able to mobilize their supporters through a combination of email lists and internet 'data mining'.They identified potential Republican supporters in every precinct around the country, using technology which predicts voter preferences on the basis of commercial data on car ownership, magazine subscriptions, etc.They then sent their campaign volunteers detailed instructions on who to visit, including local maps of the area and walking routes, and issues that each potential voter was likely to be most concerned about.

Viral marketingRSS advertisingCorporate web siteMicroblogging (Twitter)Widgets PodcastsBlogging Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton (1996) at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us. Webinars Digital Public RelationsSearch Engine Optimization(SEO)Article marketingOnline communities/forumsSocial Media AdvertisingIM/Mobile SMSEmail marketingAffiliate marketingSocial network participationVideo marketingBranded microsites Contextual advertising Social media monitoring & outreachPay Per ClickSocial news / BookmarkingBlogger relationsOnline display ads Advergames

Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton (1996) at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us.

Internet- Myth Vs RealityFrom a business perspective, it's tempting to think of the Internet as a magic bullet for increasing sales on any existing product or service. After all, if millions of people are online, then you must have a huge customer base. Then again, you may not.There's no formula designed to ensure online business success. In fact, most online businesses succeed or fail by the same principles as offline businesses. The quality of the product or service is the most important of all, followed by your ability to forge and maintain excellent relationships with employees, business partners and customers to buy anything Effective online marketing is a tricky business. It requires savvy search engine optimization, complicated online advertising models and sometimes even expensive offline commercials. The sad thing is that even if you can convince millions of people to visit your site, there's no guarantee that they're going to buy anything

There's no formula designed to ensure online business success. In fact, most online businesses succeed or fail by the same principles as offline businesses. The quality of the product or service is the most important of all, followed by your ability to forge and maintain excellent relationships with employees, business partners and customers to buy anything

Effective online marketing is a tricky business. It requires savvy search engine optimization, complicated online advertising models and sometimes even expensive offline commercials. The sad thing is that even if you can convince millions of people to visit your site, there's no guarantee that they're going to buy anything

The question asked was, “What 3 digital marketing channels & tactics will you emphasize in 2009?”Here are the top ten tactics selected:Blogging (34%)Microblogging (Twitter) (29%)Search Engine Optimization (28%)Social network participation (Facebook, LinkedIn) (26%)Email marketing (17%)Social media monitoring & outreach (17%)Pay per click (14%)Blogger relations (12%)Video marketing (10%)Social media advertising (7%)

Search Engine Optimization (SEO)What is SEO?Search Engine Optimization is the science of customizing elements of your web site to achieve the best possible search engine ranking.To get your site noticed, even by the crawlers, certain elements must stand outIdeally you want your site to be displayed somewhere on the first three pages of resultsTraffic translates to revenue, which is the ultimate goal of search engine optimization

Search Engine Optimization is the science of customizing elements of your web site to achieve the best possible search engine ranking.

To get your site noticed, even by the crawlers, certain elements must stand out

Ideally you want your site to be displayed somewhere on the first three pages of results

Traffic translates to revenue, which is the ultimate goal of search engine optimization

Global Search Market Draws More than 100 Billion Searches/ Month

SEO starts at the drawing boardSearch Engine Optimization is not only about Google!SEO is not a one – time activityA few KPIs to measure SEO performance: Traffic from branded keywords vs. non-branded keywordsNumber of unique pages crawledNumber of pages yielding trafficNumber of visitors per keywordSearch Engine Optimization - Tips

Pay Per ClickWhat is Pay Per Click?You bid on specific keywords or keyword phrases relevant to your businessThe bid impacts the position of your text ads on the search results pages of Search EnginesThe ad appears when someone does a search on the chosen keywords or keyword phrases.Using PPC, you receive targeted leads delivered to the site, for a fee.

You bid on specific keywords or keyword phrases relevant to your business

The bid impacts the position of your text ads on the search results pages of Search Engines

The ad appears when someone does a search on the chosen keywords or keyword phrases.

Using PPC, you receive targeted leads delivered to the site, for a fee.

Pay Per Click – Contextual TargetingWhat is Contextual Targeting?You bid on specific keywords or keyword phrases To place text ads on web pagesThese web pages have content relevant and related to the specific keyword.You expand your reach with contextual advertising.

You bid on specific keywords or keyword phrases

To place text ads on web pages

These web pages have content relevant and related to the specific keyword.

You expand your reach with contextual advertising.

Web AnalyticsHow many and what did they do?How did they find us?Why Analytics?Web analytics is the measurement, collection, analysis, and reporting of website data for understanding and optimizing usageKPIs concern those measurements that make a difference to your business in relation to the web.Identify and track KPIs with analyticsUse analytics for effective testing; see what changes generate the best responses. Compare and contrast the data you gather with historical information; identify trends and variations in the results.Do you think they liked us? Where on earth are they from?

Web analytics is the measurement, collection, analysis, and reporting of website data for understanding and optimizing usage

KPIs concern those measurements that make a difference to your business in relation to the web.

Identify and track KPIs with analytics

Use analytics for effective testing; see what changes generate the best responses.

Compare and contrast the data you gather with historical information; identify trends and variations in the results.

Social Media MarketingBuzz Monitoring & MarketingSocial NetworksForumsBlogsRich Media Marketing Product DemosVirals (Seeding & Spread Management)VideosContent Creation ArticlesEmailsNewslettersWeb 2.0 SolutionsPortal Creation & ManagementWeb 2.0 Apps (Facebook & Open Social Apps, Mashups, Widgets)

Social Networks

Forums

Blogs

Product Demos

Virals (Seeding & Spread Management)

Videos

Articles

Emails

Newsletters

Portal Creation & Management

Web 2.0 Apps (Facebook & Open Social Apps, Mashups, Widgets)

facebookGeneral GrowthMore than 250 million active usersMore than 120 million users log on to Facebook at least once each dayMore than two-thirds of Facebook users are outside of collegeThe fastest growing demographic is those 35 years old and olderUser EngagementAverage user has 120 friends on the siteMore than 5 billion minutes are spent on Facebook each day (worldwide)More than 30 million users update their statuses at least once each dayMore than 8 million users become fans of Pages each dayApplicationsMore than 1 billion photos uploaded to the site each monthMore than 10 million videos uploaded each monthMore than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each weekMore than 2.5 million events created each monthMore than 45 million active user groups exist on the site International GrowthMore than 50 translations available on the site, with more than 40 in developmentAbout 70% of Facebook users are outside the United StatesPlatformMore than one million developers and entrepreneurs from more than 180 countriesEvery month, more than 70% of Facebook users engage with Platform applicationsMore than 350,000 active applications currently on Facebook PlatformMore than 200 applications have more than one million monthly active usersMore than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008MobileThere are more than 30 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products

Facebook -Wordz

“Twankers” (people who use Twitter for one-way broadcasts about their own greatness) and “Twidiots” (people who only tweet insignificant things like their latest press release or what they had for breakfast)Twitter

Focus on a few networks, not many. Find people in allied fields, not just your own, to improve your social media optimization. Think referrals, not customers. Provide real value to others. Telling people how they can earn money while they sleep, or “Lose Weight Fast!!!” is not valuable. Commit to a social media optimization program for the long haul. It’s not enough to just use it a few times and be done with it. This is an ongoing process. By starting a social media optimization program, you’ll accomplish two things: 1) You’ll become a thought leader in your chosen field, and 2) your expertise will lead to more and bigger clients or job opportunities.Social Media Optimization - Tips

Questions?Get in touch..info@semkraft.comwww.semkraft.com+918032906375+919900122880