Certificate Course in Digital
Marketing/internet marketing

Understanding the practical aspects of digital
marketing and g...
About IAMAI
•

Internet And Mobile Association of India (IAMAI) is the
leading association of internet and mobile companie...
what does the course cover?
• The course is a practical guide to use
digital marketing to effectively reach
out to your in...
course dynamics
• 15 sessions of 2 hours each
• Go through the sessions at your own pace in a duration of 6 months
and u c...
sessions overview
Session 1 – Digital Marketing Basics
•

Types of digital marketing – pull vs. push

•

Role in the adver...
sessions overview
Session 3 – Understanding Search Engines and Search Engine Optimization
• Leaning how a search engine wo...
sessions overview
Session 5 – Importance of the Website Analytics
Function and Various Analytic Tools
• Using analytics to...
sessions overview
Session 7 – E-mail Marketing
• E-mail marketing and why it’s still popular
• Permission marketing and sp...
sessions overview
Session 9 – Understanding Social Media
Marketing with Facebook
• Creating Facebook pages
•

Best practic...
sessions overview
Session 11 – Understanding Social Media
Marketing with LinkedIn and YouTube
• How to use the LinkedIn pl...
sessions overview
Session 13 – PR and Online Reputation Management

•

Learning why word-of-mouth and PR is
more powerful ...
industry relevant course content
developed with help of industry professionals from…

* - courses have been reviewed by em...
target sector for employment
E-commerce companies, online businesses, large
companies with online presence, ad agencies, d...
Wish to learn more and get certified?
Enrol NOW! for the full course
or call us at

Money-back guarantee for your complete...
© Education Valley
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Digital marketing course

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Digital marketing course

  1. 1. Certificate Course in Digital Marketing/internet marketing Understanding the practical aspects of digital marketing and getting to the know tools for making effective digital marketing campaigns
  2. 2. About IAMAI • Internet And Mobile Association of India (IAMAI) is the leading association of internet and mobile companies in India. • It takes a leading role in the development of internet and mobile economy of India. • IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers. A few members of IAMAI…
  3. 3. what does the course cover? • The course is a practical guide to use digital marketing to effectively reach out to your internet audience while building your brand and generating sales. • The course has been made with detailed inputs and feedback from current and former employees of Facebook, Snapdeal.com, Pearson VUE, LinkedIn, inMobi, Paytm.Com, One97, HealthKart.com and more. • The successful participants are ready to be employed in roles of marketing managers and associates where the role will include building and managing the digital marketing campaigns.
  4. 4. course dynamics • 15 sessions of 2 hours each • Go through the sessions at your own pace in a duration of 6 months and u can finish in 30hours also as earliest • Continuous Assessments to evaluate your progress • Get Certified by IAMAI at the end of the course • Get unlimited skype and online support
  5. 5. sessions overview Session 1 – Digital Marketing Basics • Types of digital marketing – pull vs. push • Role in the advertising world • Comparison to other forms of marketing • The online marketing mix • International online marketing Session 2 – Website Development, Design and Content • An introduction to the web • Website development plan • Designing a website – best practices • Tips for increasing sales on websites
  6. 6. sessions overview Session 3 – Understanding Search Engines and Search Engine Optimization • Leaning how a search engine works • Learning how crawlers index the web pages and rank them • How Google works • Understanding SEO and techniques of SEO • On-page and off-page optimization • Measurement of SEO and its analysis for SEO effectiveness Session 4 – Search Engine Marketing with Google Adwords • Online advertising on search engines • Understanding SEM and its importance • Working with Google Adwords • Setting up an Adword account, bidding and managing the budget • Techniques and tips for writing great ads • Making a landing page for a campaign • Measuring effectiveness of marketing campaigns
  7. 7. sessions overview Session 5 – Importance of the Website Analytics Function and Various Analytic Tools • Using analytics to better your web performance • • Understanding how to track performance with web analytics Working with Google Analytics your Session 6 – Banner/Display Advertising • Objectives of banner advertising • Making effective banner ads • Key metrics for measuring online advertising web
  8. 8. sessions overview Session 7 – E-mail Marketing • E-mail marketing and why it’s still popular • Permission marketing and spamming • • • • Technical requirements for e-mail marketing messages Designing an effective e-mailer campaign Integrating e-mail marketing with social media Learning how to increase open and clickthrough rates Session 8 – Mobile Advertising • • • • Types – MMS, SMS, video, automated outbound dialers and applications Understanding mobile advertising beyond traditional means Eco system of mobile advertisers and publishers Best practices for mobile advertising
  9. 9. sessions overview Session 9 – Understanding Social Media Marketing with Facebook • Creating Facebook pages • Best practices to create user engagement • Using the Facebook ad platform • Creating ad-campaigns on Facebook and measuring their effectiveness Session 10 – Understanding Social Media Marketing with Twitter • • Using Twitter for marketing and measuring its effectiveness Advertising on Twitter
  10. 10. sessions overview Session 11 – Understanding Social Media Marketing with LinkedIn and YouTube • How to use the LinkedIn platform for recruitment • Advertising with LinkedIn • How to create a YouTube channel • Viral videos for YouTube • Optimising video content for YouTube Session 12 – Understanding Various Social Media Platforms like Blogs and Forums • Using blogs, forums and discussion boards • Blog technologies and legal issues to consider • Developing an audience – what to post and when to post
  11. 11. sessions overview Session 13 – PR and Online Reputation Management • Learning why word-of-mouth and PR is more powerful than ‘advertising’ Online reputation management activities • Best practices to defend your reputation • Session 14 – Introduction to E-Commerce • Evolution and growth of e-commerce in India • Types of e-commerce and business models • e-payment systems Session 15 – Digital marketing campaign • Creating the Ideal Digital Marketing Campaign Plan • Ethics of Running a campaign • Assigning budgets to various activities
  12. 12. industry relevant course content developed with help of industry professionals from… * - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material
  13. 13. target sector for employment E-commerce companies, online businesses, large companies with online presence, ad agencies, digital marketing agencies … – almost every company requires people to manage their online and digital world presence – addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms – millions of jobs to be created every year
  14. 14. Wish to learn more and get certified? Enrol NOW! for the full course or call us at Money-back guarantee for your complete satisfaction!
  15. 15. © Education Valley

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