• SEO is a process of trying to get
higher ranking from the Search
• Focused exclusively on attracting the
natural or organic listing.
The process of structuring a web page so that it is found,
read, and indexed by search engines in the most effective
The process of modifying a website to increase its ranking
in organic / crawler-based listings of search engines.
This process improved webpage so their rank higher in
search engines for our target keyword.
Successful search helps this site gain top positioning in
the search engines results pages of search engines such as
Google,Yahoo and MSN for relevant words and phrases.
> 90% online user uses search engine to find products and
Your website will constantly feature on page one of the
search results for terms that best describe your business.
Natural search receives 250% more traffic than paid
page of SE result get atleast 80% clicks.
If your website is not found within top 30 result (page 1, 2
and 3) no one will find it.
A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the
pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and
ranks the websites
Major SEs that index pages using spiders: Google, Yahoo,
AltaVista, MSN, AOL, Lycos
A search performed by a search engine that displays the links on
the results page in order of relevancy.
Also called a "natural search," the ranking order is based on some
algorithm such as Google's notable method that uses "backlinks."
Contrast with "paid ads," which appear up front on the first page
because they were paid for by their advertisers.
See search engine and vertical search engine.
• domain names are traffic magnets
> 63 million domain names registered
• choose a domain name that will increase your search engine ranking.
• Register for >5 years – registered longer is more serious business.
• use keywords, location, advertising terms, product names.
• choose a keyword that is important for your business.
Domain name strategies
Put Keyword tag
<title>Pengenalan Kepada PECAMP</title>
<meta name="keywords" content="PECAMP,
Persatuan Capaian Maklumat dan Pengurusan
Pengetahuan, capaian maklumat, information
retrieval, pengurusan pengetahuan, knowledge
<meta name="description" content="PECAMP -
Persatuan Capaian Maklumat dan Pengurusan
- the most important in optimizing rankings
- research what keywords are people searching for using tools e.g.
- keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each page, then sends
them back to its SE
- your web site will then be indexed based on your keywords
- can be key phrases or a single keyword
- do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them
- write keyword-rich text
- balance keyword-rich and readability
- always have text in your page: at least 100 words
Content is the king
This is to generate more traffic from the
search engine, because if there’re more
content than there will be more keywords.
More keywords indexed in the search engine,
surely more traffic to the website.
Linking strategies (Backlink)
- the text in the links should include keywords
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will also receive your
- quality of inbound links is critical
- how to increase links:
a) creative content / copywriting
b) good outbound links
c) target a list of sites from which you can request inbound links
- links for the sake of links can damage your search rankings
Use Search Engine Friendly
Use Search Engine Friendly
In Global Configuration, set this SEO settings
Track user reference/keyword
Use Google Analytics
10 essentials SEO strategies
1. Write good content
This is maybe the most important strategy of all. If
your pages contain good, relevant, useful content,
search engines will be more likely to rank your
page higher for relevant searches. As an added
benefit, good content will encourage more sites to
link to your pages, thereby further increasing your
search engine ranking.
It's also good to update your content regularly.
Visitors like fresh content, so they will visit your
site more often. More visits lead to more links to
your content, which ultimately results in more
2. Do yourkeyword research
Don't target a keyphrase just because it sounds right to you,
or because it gets a lot of searches.
Think about what you ultimately want visitors to do on your
site (your conversion goals), then find out what keywords
people search for when they want to achieve those goals.
Use tools such as Google Analytics to see which keyphrases
result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases
that have thousands of competitive sites in the search results.
Instead, use tools such as Wordtracker and the AdWords
Keyword Suggestion tool to find relevant niche keyphrases
with high search volume and low competition.
For example, if your online store sells Mega Widgets in the
Boston area, target the keyphrase "mega widgets boston",
rather than just "widgets".
3. Use yourkeywords wisely
Once you have a good list of keyphrases, deploy them sensibly throughout
your site pages. Make sure you've used your keywords in the following text
blocks (these are in rough order of importance, most important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they appear
fairly often in the above text blocks — but not too often) and prominence
(place them near the start of each text block).
Make sure you use text rather than images in the page where possible. This
is particularly true of navigation menus. If you must use an image, make
sure it has keyword-rich alt text.
4. Get othersites linking to yours
Most search engines rank sites more highly if they're linked to
by other, well-respected sites.
The key here is "well-respected". Just getting linked to from
hundreds of reciprocal link pages is not going to do much for
your ranking. Target a few relevant, good-quality sites and
directories that are full of useful info and rank well on the
search engines, and try to get a link back from them.
Free or Pay.
Getting links from other high-quality sites can be a challenge.
Here are some tips:
A "link to this page" function on each page of your site makes
it easy for other webmasters and bloggers to link.
Get in touch with the site owner and strike up a friendship.
You're much more likely to get a link back from someone who
5. Structure yoursite forSEO
Your site structure can play an important part in optimizing
your pages. Make sure your pages contain plenty of links to
other important pages in your site, and that it's easy to get to
all sections of your site via your homepage or navigation
Not only does this make it easier for visitors and search
engines to find your content, but it also helps to spread your
site's authority score (such as Google PageRank) more
evenly throughout your site pages.
A sitemap can really help here, as it lists all your site content
on one, easy-to-use page — great for visitors and search
engine spiders alike.
6. Analyse yoursite
It's important to track your site's SEO performance so that you can
see if your efforts are paying off.
Use many free analysis tools out there, including:
Yahoo! Site Explorer — Lets you find out detailed search-engine-
related info on each page of your site, including the most popular
pages and the inbound links to each page.
Google Webmaster Tools — Gives you all sorts of details about
how Google sees your site, such as problems crawling your pages
and suggestions for how to improve your HTML.
Google Analytics — Reports on vital traffic data such as visitors,
pageviews, traffic sources, keywords, and lots more. Also lets you
set up goals so you can see how well your SEO campaigns are
SEO Book and SEO Chat — these 2 sites offer a large range of
free, Web-based SEO tools, many of which give you useful
information about how your site is faring in the search results.
7. Keep abreast of the latest SEO
Search engine algorithms change constantly, and it pays to keep
up to date with the latest changes and SEO strategies. The
following SEO sites are well worth bookmarking or subscribing to:
Search Engine Watch is a huge SEO resource, including articles
and white papers on SEO and SEM (search engine marketing), as
well as some busy SEO forums.
Matt Cutts' blog — Matt is a Google engineer, and in his blog he
frequently discusses the latest changes at Google that can affect
Sphinn is a social bookmarking site for SEO topics. Great for finding
out what's new and hot in the world of SEO.
SEO Book features a comprehensive, paid SEO training program, a
regularly-updated blog, and some handy free SEO tools such as
keyword suggesters and rank checkers.
SEO Chat contains a large number of SEO articles, a huge range of
free online SEO tools, and a big forum community.
8. Avoid blackhat techniques
SEO techniques come in 2 forms:
White hat techniques play by the rules of the search engines,
and aim to create high-quality, relevant content.
Black hat techniques attempt to "game" the search engines
by using techniques such as keyword stuffing (overusing
keywords in a page), hidden text, and cloaking (presenting
different versions of a page to real visitors and search
Black hat SEO techniques can sometimes produce a short-
term hike in traffic; however such sites invariably get weeded
out — or, worse, banned altogether — by the search engines.
Black hat SEO simply isn't worth the risk if you want to build a
long-term stream of traffic from search engines.
9. Watch out forduplicate content
Search engines dislike pages that basically contain the same content, and will
give such pages a lower ranking. Therefore, avoid duplicate content URLs on
Many factors can result in a search engine seeing 2 URLs as duplicates of each
other — for example:
Articles republished from other websites
Print-friendly versions of pages (make sure you exclude such pages from search
engines with a robots.txt file)
Similar product info pages that contain very little changing content apart from the
product name and image
Session IDs in URLs, or other URL parameters that result in different URLs for
the same page
Displaying your site at multiple domains — for example, www.example.com and
example.com. Choose one domain or the other, then use 301 redirects to ensure
that everyone (including search engines) is looking at just the one domain.
10. description and keywords
Many webmasters overlook the description and keywords
meta tags, but they can give your site the edge over your
competitors. Pay attention to these 2 tags in each page.
The description tag should be a useful, compelling summary
of your page content. This tag is often used to display a
summary of your page in the search results, so it's worth
making it keyword-rich and including a call to action.
Most search engines ignore the keywords tag these days;
however it doesn't hurt to create one (if nothing else it's
another chance to insert your keywords in the page). Some
directories also use the keywords tag to classify sites.
Ensure that each page has unique description and keywords
tags. If a search engine finds many pages with the same
description and keywords, it can see those pages as less
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