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Bring back the laziness

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Transcript of "Bring back the laziness"

  1. 1. BRING BACK THELAZINESSWHAT CAN MAKE OR BREAK YOURQUANTIFIED SELF EXPERIENCE
  2. 2. BACKGROUNDI HAVE TRIED FEW TOOLSTO QUANTIFY MYSELF INTHE PAST 6 MONTHS(FOODZY, FITBIT,JAWBONE UP, MACAW,MYZEO, TINKE)……THE ONLY ONE I’M STILLUSING? JAWBONE UPCURIOUS TO KNOW WHY ?
  3. 3. RULES OF ENGAGEMENTI AM NOT A SCIENTIST, I AM ASAMPLE OF THE BIGGER MARKET OFHEALTH-CONSCIOUS PEOPLE OUTTHERE (THE NUMBER OF TRACKINGDEVICES SOLD WORLDWIDE IS EXPECTED90 MILLIONS IN 2015)
  4. 4. RULES OF ENGAGEMENTIN THIS FRAME, USER ENGAGEMENTSHOULD NOT BE MISUNDERSTOOD WITH“USER IS WILLING TO SPEND A LOT OFTIME AND EFFORT CREATING DATA”.
  5. 5. RULES OF ENGAGEMENTI HAVE MY WORK AND MY FAMILY TOKEEP ME BUSY, I DON’T WANT TOINPUT MANUALLY EVERY MOOD, FOODOR ACTIVITY I DO…
  6. 6. THE SURVIVAL OF THE FITTESTTHE QUANTIFIED SELF MOVEMENT STARTED AS NICHE BUT THECOMPETITIVE SPACE IS GETTING MORE AND MORE CROWDED SOTHE MAIN PLAYERS ARE MOVING TOWARDS MASS MARKET TOGET SOME BREATHING SPACE…
  7. 7. THE SURVIVAL OF THE FITTESTTHE SWITCH TO MASS MARKET CALLS FOR A CHANGE INSTRATEGIES TO ENGAGE WITH CUSTOMERS
  8. 8. HOW TO ENGAGE MASSCUSTOMERS?THE BEST STRATEGY IS TO DELIVER A WOW EFFECT TOTHE USER.
  9. 9. HOW TO ENGAGE MASSCUSTOMERS?THE REASON WHY I DROPPED MOST OF MY SELF TRACKING ISTHAT I AM NOT SO WILLING TO SPEND ANY TIME INSEARCHING DATABASES OF FOOD, IN TRYING AGAIN ANDAGAIN PAIRING BLUETOOTH DEVICES, IN MAKING SURE THATBATTERIES ARE CHARGED,…
  10. 10. HOW TO ENGAGE MASSCUSTOMERS?AND THIS IS WHAT JAWBONE UP GIVES ME: A BATTERYTHAT I CAN FORGET ABOUT (IT CAN GO EASILY FOR 1WEEK), ALMOST NO INPUT REQUIRED (JUSTPUSH ONE BUTTON WHEN GOING TO BED AND THE SAMEBUTTON WHEN I WAKE UP) AND YET IT GIVES ME ANICE EXPERIENCE WHENEVER I OPEN IT: STATS,ADVICES, IT EVEN REMINDED ME ABOUT MOTHERS’ DAY!
  11. 11. I TRIED TO GET ALL MYTHOUGHT STRUCTURED ALONGTHESE LINES:1. A COMPANY NEEDS TOCHOOSE ITS MARKET : NICHEVS MASS MARKET2. THE SAME COMPANY MIGHTHAVE (OR NOT) AVAILABLERESOURCES FOR MARKETINGTHESE 2 VARIABLES THEN GAVEME A MATRIX TO PLACE ALL MYTHOUGHTSFRAMEWORK OF ANALYSIS
  12. 12. FRAMEWORK OF ANALYSISLET’S PUT SOME DEFINITION INPLACENICHE MARKET: SMALL MARKET WHEREUSER WILL SPEND A LOT OF TIME ONYOUR PRODUCT. NOT MANY PEOPLEARE READY TO DO THIS, THAT’S WHYTHEY ARE NICHEMASS MARKET: HUGE MARKET BUTEACH USER HAS MILLION OTHERDISTRACTIONS…
  13. 13. WHICH STRATEGY?Market SizeAvailableMarketingResources1. Niche – Engagecustomers with highlytailored solutionsNiche MassLowHighthese folks need anextremely tailoredproduct and theyaren’t so many...
  14. 14. WHICH STRATEGY?Market SizeAvailableMarketingResources1. Niche – Engagecustomers with highlytailored solutionsNiche MassHigh2. Niche – Create a newniche (exclusivity)the most effectiveway to achieve thisis to play onexclusivityLow
  15. 15. WHICH STRATEGY?Market SizeAvailableMarketingResources1. Niche – Engagecustomers with highlytailored solutionsNiche MassHigh2. Niche – Create a newniche (exclusivity)3. Mass Market – Fightfor customers’ attentionYou need huge effortto stand out from thenoise of competitors’advertismentsLow
  16. 16. WHICH STRATEGY?Market SizeAvailableMarketingResources1. Niche – Engagecustomers with highlytailored solutionsNiche MassHigh2. Niche – Create a newniche (exclusivity)4. Mass Market – Workin the background anddeliver a WOW effect3. Mass Market – Fightfor customers’ attentionLowWork in the backgroundand deliver a “wow”effect to your useronce he/she dedicatessome attention to yourproduct; the wow mightget him to talk to hispeers about yourproduct  virality
  17. 17. EXAMPLESMarket SizeAvailableMarketingResourcesNiche MassHighLow
  18. 18. WHERE IS PROJECT ADDAPP?Market SizeAvailableMarketingResources1. Niche – Engagecustomers with highlytailored solutionsNiche MassHigh2. Niche – Create a newniche (exclusivity)4. Mass Market – Workin the background anddeliver a WOW effect3. Mass Market – Fightfor customers’ attentionLow
  19. 19. WHAT IS PROJECT ADDAPP?NO NEED TO CREATE NEW DATA, FORGET THE “LOGIN WITH US TO TRACK THIS-AND-THAT”
  20. 20. WHAT IS PROJECT ADDAPP?YOU ALREADY HAVE ALL THE DATA WE NEED, WE HELPYOU GETTING THE FULL POTENTIAL OUT OFYOUR TRACKING
  21. 21. Mauro SibiliaTwitterLinkedinE-mailProject AddAppTwitterBlogwww.projectaddapp.comINTERESTED?@
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