Search

Choosing A Content Management System Seminar Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Marketing-ish ones

    Marketing-ish ones

    Marketing-ish ones

    Allude to big G

    Project specific materials

    Think marketing conversion etc. to prompteverest conversationSplit into technical and usage scenarios

    Hosted vs. non-hostedOpensource vs. commercial.net vs. otherStrong product road map / strong partner ecosystemComparable size sitesStrong corporate financials

    Oh no! It’s not enough for your CMS to be easy to edit for your content editors… it must be set up in a way that it’s easy for your customer and audience to use!! A correctly set up CMS can help reduce the chances of a situation like this happening, as well as help support your search engine visibility efforts.

    So here are our two fundamental questions again… A successful online effort balances both of these needs – the external need for the website to be visible in search engines, and the internal need for the website to be friendly for your visitors and customers. Frequently we find that many organizations can do one of these very well, but their CMS has trouble doing both well. How you build your website affects how the search engines see your site, and determines how much they know about what it is that you provide. It is absolutely vital that your website be set up in such a way that both people and search engines can access your content and be clear about what it is you are talking about.

    Story: Visitor who comes and is frustratedLanding page doesn’t give what they were looking forCan’t find where to get more informationCan’t find contact infoJournalist or writer can’t find the RSS feedResult: This customer does not purchase returnThis customer does not returnThis customer does not recommend the site to friendsThis customer skips over your link the next time they search

    Story: Visitor who comes and is happyLanding page is about what they were looking forPictures of what they were looking forClear links to further informationCan sort the information in the way that they want toCan compare products to one anotherCan buy it right on the siteCan review the productRSS feed for savvy visitors to keep in touchResult: This customer engages the org and/or purchasesThis customer bookmarks the website and returnsThis customer specifically clicks on the link the next time they searchThis customer recommends the site to friends

    Talk about how you can plug RSS feeds into social media (facebook, twitter)Outline that you should be ready to “play with others well”. And talk about ways. There are people out there who WANT to know what you are doing. There are journalists, industry watchers, commentators and bloggers. RSS feeds provide an easy way to help these people stay up to date on what you are doing, and get your news out faster and wider than just posting a press release and hoping for the best. In October 2007, 16% of journalists subscribed to 5 or more RSS feeds, 37% received at least one regular RSS feed http://www.tekgroup.com/article_display.cfm?article_id=171

    This company serves a technically advanced market, so they have around 30 feeds or so. Most of you here can probably get away with just one or two feeds. For a corporate only website that is updated infrequently, you might get away with just one feed of your news releases and events. When your visitors subscribe to one of your feeds, they will be alerted whenever you make a change to the feed – which could mean whenever you add a new news release or event.

    For example, here’s the Tiger Direct “Deal of the Day” feed. Every day they offer a new deal, and people who are subscribed to their RSS feed are notified – automatically. No spam. No emails to format. Very little effort.

    People who use RSS feeds tend to subscribe to whole bunches of feeds. They read them when they have time, at their convenience. Only organizations that offer an RSS feed can be subscribed to – so no feed, no presence here.

    This isn’t the 1990’s, folks.

    Web Analytics has been an orphan with no real parents - every department looks at its data but rarely does it get a strategic priority as an indicator of business trends and business intelligence asset. This is changing.Investment in web analytics allows for customer insights, marketing spend ROI, conversion optimization and can impact the bottom line. As companies invest in sophisticated BI and analytical dashboards, web based data that is not transactional is usually not there. Integrating web traffic and user interest data into these systems can result in new insights and better actionable data.

    Mobile computing is booming: the “SMART” phones are here to stay and Netbooks are gaining traction. Many of these mobile devices have GPS included. GPS enabled devices rise 6-7% each year with similar fall in non-enabled deviceslocation based applications can drastically impact the user experienceThe ability to share location information and get back location specific data about local services, other people, events, sales or anything else adds a new dimension to websites.

    While content sharing is a stated goal of many web projects, to see such a high growth rate of actual implementations indicates the trend is now established.

    Copy writers, translation, design and IT all play a role, If your CMS allows for permission driven interfaces all the better:A simple example : hide the raw HTML editor from basic users and give them access only to the WYSIWYG editorThe templates themselves should enforce best practice and guide the user: If you can use the templates to defined required an optional information: page titles, alternate text for images Validate input: for example – does a certain term violate corporate policy terminology in publicly available contentA Wysiwyg editor can be daunting when attempting to create specialized content: providing samples or snippets of these sample layouts directly in the interface can make life much easierTraining is key – training with real content is even more important Let the users get their hands dirty You will also want to keep in mind that the in-frequent users may require refresher courses and easy access to documentation: do whatever you can to provide it to them: Videos work greatIf your CMS does not include a search capability – get one. Large repositories are almost unmanageable without them.

    A large part of the value that comes from a CMS is the ability to share and reuse content:Be it sharing pages into a different section or your site, across separate sites or having content automatically appear in a RSS feed the value is clear:You update once and that update happens everywhere – giving you consistency and time savings : for sensitive content this can also greatly reduce the risk of legal actions : particularly in regulated industriesUnderstand the product:a proof of concept is importantKnowing how the shared content impacts publication, workflow, translation, versioning, archival is all importantThe actual mechanics of the interface for sharing will also define who can share content and how content is shared

    Increased content updates due to decentralized authoringLess time to publication – by removing the need for IT and empowering the content owners

    6 Favorites & 1 Group

    Choosing A Content Management System Seminar Presentation - Presentation Transcript

    1. Selecting a CMS non-linear creations May, 2009 | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1
    2. Agenda • Very quick introductions • CMS deployment life cycle • Steps to selecting a CMS • Key marketing criteria powering CMS selection • Trends and best practices in CMS deployment • Demonstration of Sitecore CMS | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 2
    3. Introductions | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 3
    4. Who We Are • Randy Woods, EVP • Co-founder of non-linear creations • Lead the NLC Business Performance Group • Helen Overland, Practice Lead, Digital Marketing • Glen McInnis, Practice Lead, ECM | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 4
    5. NLC: Executive Summary • Founded in 1995 Technology Partnerships • Offices in Ottawa, Toronto, Halifax and Calgary with global client base • 50 full-time specialists • Privately held, stable, profitable • Our goal: leverage the potential of internet technologies to deliver business value • Result: extensive list of reference- able clients
    6. NLC Services
    7. A Sample list of Clients FinServ
    8. CMS Deployment Lifecycle | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 8
    9. CMS Deployment Lifecycle Implemen Set Governan Quality Select tation & Content Objective ce & Tech Training Assuranc CMS Integratio Migration s Planning e n | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 9
    10. Set Objectives Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Define success in advance and map to Business Objective Metrics Free up IT resources by CMS Adoption Rate - 75 of all trained metrics decentralizing content publication users will use CMS once per quarter • Examples: Provide marketing with flexibility to Content publication lifecycle – avg. time required from initial item creation to item publish quickly in response to changing market conditions go live per quarter Drive more organic traffic from Volume of search traffic – No. of visits to Google, Yahoo and MSN; Reduce site originating from target search reliance on PPC engines Improve the effectiveness of the Conversion rate per month web site at driving leads Average lead quality | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 10
    11. Set Objectives Information Architecture & Branding Objectives CMS Selection Governance & Tech Planning Implementation & Integration Training Content Migration Quality Assurance • NLC Performance Framework: An approach Infrastructure to setting objectives • Identify corporate priorities Content, Culture & Capabilities • Broad stakeholder interviews • Map online tactics to corporate objectives Digital Marketing • Define measurable outcomes Social Media | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 11
    12. Set Objectives Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance www.nonlinear.ca/ whitepaper | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 12
    13. Governance & Tech Planning Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Governance • Tech Planning • Authorship Model • Template Inventory • Translation • Integration Plan • Approvals • Custom • Archiving Functionality • Responsibilities for • Content Migration Outcomes Plan • Infrastructure Plan | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 13
    14. Implementation & Integration Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Product catalogue • Intranet • Document management • Extranet • Custom database content • Portal • Employee directory • Records management • Collaboration system • CRM • Survey engine • Digital Rights Management • Forums/chat • Knowledge Management • HR job application forms • Learning management system • External workflow or business • Business Intelligence process management system • Back-office systems | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 14
    15. Training Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Three types: • Documentation • End User Training • Product vs. Project- • Administrator specific Training • Technical • Consider: Knowledge Transfer • SEO Principles • Writing for Web • Analytics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 15
    16. Content Migration Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Takes longer and costs more • Automate if: • Consistently structured • Identical information architecture • Manual if: • New information architecture • Substantially new content | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 16
    17. Quality Assurance Governance & Implementation Content Quality Objectives CMS Selection Training Tech Planning & Integration Migration Assurance • Traditional QA approach is inappropriate • Test cases should map to governance plan & technical plan • Tests to be passed: • John is supposed to be the only one who can edit this content - is he? • Legal needs to review all content in this area – is this enforced? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 17
    18. Common Steps I Left Out • Information Architecture • Graphic Design • Content Creation • Content Translation • Search Engine Optimization • Social Media Integration • Go Live | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 18
    19. Selecting a CMS | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 19
    20. A Model for CMS Selection Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 20
    21. Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required • Technical Environment • Implementation Assistance Required • Content Migration Assistance Required • Training & Support Requirements | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 21
    22. Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required • Contractual hoops based on $$ thresholds? • Can you procure both software and services simultaneously? • What service model are you equipped to manage? • Fixed cost • Staged fixed cost • Time and materials | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 22
    23. Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required • Drive scenarios from business objectives • Ensure each actor is represented • Define what is to happen, but not how • Rank importance of each scenario • Include integration points in scenarios | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 23
    24. Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required • Decide how you will evaluate potential integration partners • Key criteria: • Proven and sensible methodology for deployment • Skill sets that map to your project requirement (IA, IT Infrastructure, Design, Training, etc.) • Strong track record with the product • Credible case studies detailing comparable deployments | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 24
    25. Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required Ektron CoreMedia Magnolia Opentext/ Reddot Day Sitecore Oracle Clickability Software Stellent Alfesco Vignette Percussion OpenCMS SDL Tridion Crown FatWire Typo3 Peak Dot Net Paper Thin Drupal Omni- Nuke Update | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 25
    26. Closing the Deal • Score each vendor demo against scenarios • Solicit pricing from at least two so that you have price power • Check references for top vendor • Consider proof of concepts if deeply complicated requirements | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 26
    27. Recap Implemen Set Governance Quality Select t& Content Objective & Tech Training Assuranc CMS Integratio Migration s Planning e n Implementation Threshold Contractual Scenario Short-List & Expertise Questions Context Development Demos Required | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 27
    28. Be the Hero: Discover the Information You Need to Choose the Right CMS to Grow Your Business. Helen M. Overland, Director, Search Engine Marketing non-linear creations | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 28
    29. A Few of Our Digital Marketing Clients | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
    30. 2 Questions: Question #1 - How can our organization be more visible in search engines? Question #2 - How can our website positively engage our visitors? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 30
    31. How can our organization be more visible in search engines? 31 | www.nonlinear.ca ottawa 613.241.2067 toronto
    32. WHY Be Visible? Ford? GM? Chrysler? Toyota? Honda? Hyundai? No. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 32
    33. WHY Be Visible? Ford? GM? Chrysler? Toyota? Honda? Hyundai? Nope. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 33
    34. WHY Be Visible? Ford? GM? Chrysler? Toyota? Honda? Hyundai? Nada. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 34
    35. WHY Be Visible? Ah-Ha! | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 35
    36. WHY Be Visible? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 36
    37. 2 Questions: Question #1 - How can our organization be more visible in search engines? Question #2 - How can our website positively engage our visitors? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 37
    38. Your Website & CMS SHOULD: • Let you define title tags for each page • Incorporate areas for text content on each page • Allow you to use <H> tags for headings • Be based on a comprehensive Information Architecture | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 38
    39. How can our website positively engage our visitors? 39 | www.nonlinear.ca ottawa 613.241.2067 toronto
    40. How to Positively Engage? Be available to relevant searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 40
    41. How to Positively Engage? Be relevant for what you claim to sell | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 41
    42. How to Positively Engage? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 42
    43. How to Positively Engage? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 43
    44. RSS Feeds  Reach people who are interested in your news  Syndicate your headlines into other websites  Make it easy for people to remember you  Make it easy for reporters to get your news  Alert Search Engines when you add new content Feed Content 37% of Journalists  News releases subscribe to at  Events least one RSS feed  Successes -October 2007 study by Bulldog Reporter and TEKgroup  Calls for assistance International, Inc | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 44
    45. RSS Feeds | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 45
    46. RSS Feeds – Like Email, but Not | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 46
    47. RSS Feeds – Like Email, but Not | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 47
    48. RSS - Play Well With Others | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 48
    49. RSS - Play Well With Others | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 49
    50. RSS Feeds Your CMS Should Be Able to Do This For You …Automatically | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 50
    51. XML Site Maps • Tell Search Engines where your pages are • Tell Search Engines about pages they haven’t indexed yet • Tell Search Engines when pages are updated Your CMS Should Be Able to Do This For You …Automatically | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 51
    52. Ping Services • Tell everyone where your pages are • Tell everyone about new pages and content on your website • Tell everyone when pages are updated | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 52
    53. Ping Services Your CMS Should Be Able to Do This For You …Automatically | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 53
    54. Your CMS Should • Serve Your Audience and Provide Them with a Positive Experience • Keep search engines in mind and serve content to them • Be set up to automatically update key services | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 54
    55. Best practices and trends in content management Glen McInnis Practice Area Lead, Enterprise Content Management April 8th 2009 | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 55
    56. Agenda • Trends 10 min • Content or experience management? • Best Practices 15 min • A discussion of best practices for web content management and how to avoid common pitfalls • Sitecore Demonstration 20 - 30 min | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 56
    57. 5 Trends | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 57
    58. Trends 1. Actionable analytics 2. Web 2.0 and social technologies 3. Location aware delivery 4. Website and Intranet integrations 5. CMS and e-Commerce integrations | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 58
    59. Trend 1: Actionable analytics • From a departmental view to use in strategic vision, refine the online user experience • Marry web analytics to other data sources and gain new insights into customers • Tools: web analytics, A/B & multivariate testing, integration with CRM and other data sources • CMS: tag content, adjust layout and look of the page | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 59
    60. Trend 2: Social technologies • Make it easier and quicker for people to share news and information on your site • 250% increase over previous year • CMS: support natively, integrate with existing products or custom development? • CMS: How do these technologies impact your content production process? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 60
    61. Trend 3: Location aware • Personalized experience based on location • Mobile phones, netbooks or traditional desktop are all fair game • Tools: Mobile device support, GPS coordinates, reverse IP lookups, regional sites • Identify content’s appropriate locations through meta information, taxonomies, GPS coordinates, etc • Deliver alternate formats as simply as possible; ideally automatically through device capability sensing | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 61
    62. Trend 4: Website and Intranet • Website and Intranet integrations rose by 100% • Stated goal is content sharing • Microsoft Sharepoint the most common product in the Intranet side • Considerations: security, ownership of content, mapping content structures | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 62
    63. Trend 5: e-Commerce • 39% increase in CMS integrations with e- Commerce over last year • Microsoft Commerce Server and Insite are the most common platforms • Considerations: share visual display/style, implications for workflow and publication | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 63
    64. Trends: Conclusions • Externally directed: • Focus on driving and enhancing experience for the site visitors • Ultimate goal is to grow the relationship with the customer • Internally directed: • Pro-activity in management of the online experience • Value and efficiency in content reuse • Drive the bottom line | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 64
    65. Best Practices | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 65
    66. Overview • 40 – 60% of content management projects fail • Not typically a question of the product or technology • Product capabilities mostly impact effort required for implementation • Most issues arise from a lack of planning and the resulting mismatch in expectations • Impact: • Poor adoption by content authors • Delays in your online channel / presence | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 66
    67. Top issues in a CMS deployment 1. Content Author Usability: focus on the site and forget the people who have to maintain it 2. Content Reuse: when not planned for leads to bad habits of copy & paste – increased errors and reduced content value 3. Content Life Cycle: approval process, time to publication, responsibilities and resource allocation in the enterprise | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 67
    68. Usability | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 68
    69. Content author usability • Not everyone is the same, design for varied tasks and levels of skill • Content templates should guide the authors and restrict obvious mistakes: prototype early • Samples or content snippets should be readably available • Search is a must for large repositories • Train with scenarios and retrain periodically | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 69
    70. Content reuse | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 70
    71. Content reuse • Can take on many forms: • Across sites or within a single site • Across the Internet and Intranet • Syndication, i.e. to RSS and other systems • Cross linking and social bookmarking • Files, which can be linked in many places • The ability and method of sharing is very dependant on the CMS product | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 71
    72. Steps to maximize reuse 1. Identify all content 1. Primary location and the owner? 2. Define the rules for re-use 1. Content is pushed out or pulled in? 2. Restrictions? 3. What happens when the source changes? 3. Select the mechanism that delivers on ease of use and maintenance 1. Tagging, Wizard, Other 2. Native or custom functionality | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 72
    73. Content life cycle | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 73
    74. Content life cycle Graphic Design Translators SEO IT ? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 74
    75. Content governance planning • What part of content production happens in the CMS and what happens “offline”? • How are the approval / workflow processes structured and assigned to content? • What are the rules around publication and timing? • What about archival and e-discovery? • What are the roles and responsibilities and what level of effort is required from each? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 75
    76. Roles in website management 1. Site owner 2. Information architecture and content organization 3. Content authors and approvers 4. Translators 5. Expediter 6. Designers 7. SEO 8. Search specialist 9. Development: applications and other functionality 10. Legal or compliance 11. Support for content authors 12. IT – hardware infrastructure | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 76
    77. Parting thoughts on content governance • Be wary of overly complicated approval workflows • Get buy-in from all the users on the approval process • Carefully define the notification model for workflows: email, RSS, dashboard • Ensure someone has the “emergency” button • Automate as much as possible: compliance, legal, standards | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 77
    78. Questions • Questions at this time? • Next: Sitecore demo
    79. Sitecore Demo | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 79
    80. Nicam • Product company: cameras • What will you see on the site: • Product pages, accessories, etc • Product reviews, comments • RSS • Implicit and explicit personalization • Ad delivery • Range of users who maintain the site
    81. Next Steps • Contact us – • www.nonlinear.ca/ rwoods@nonlinear.ca whitepaper • Choosing a Web CMS • Follow NLC on • CMS Governance Best Practices Twitter • SEO and CMS: Best • twitter.com/ Practices nonlinear_Tweet • Faceted Search and • Twitter.com/randywood CMS s • The NLC Performance • Twitter.com/semlady Framework | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 81

    + Susie IbbotsonSusie Ibbotson, 5 months ago

    custom

    1096 views, 6 favs, 1 embeds more stats

    On May 28, NLC was happy to present our seminar Cho more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1096
      • 1042 on SlideShare
      • 54 from embeds
    • Comments 0
    • Favorites 6
    • Downloads 0
    Most viewed embeds
    • 54 views on http://www.nonlinearcreations.com

    more

    All embeds
    • 54 views on http://www.nonlinearcreations.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    Groups / Events

    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved