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MAKE GLOBAL PRESENCE OF YOUR LIBRARY USING

MAKE GLOBAL PRESENCE OF YOUR LIBRARY USING
SOCIAL NETWORKING WEBSITES A STUDY ON FACEBOOK

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    FacebookMAKE GLOBAL PRESENCE OF YOUR LIBRARY USING facebook FacebookMAKE GLOBAL PRESENCE OF YOUR LIBRARY USING facebook Document Transcript

    • 1 MAKE GLOBAL PRESENCE OF YOUR LIBRARY USING SOCIAL NETWORKING WEBSITES: A STUDY ON FACEBOOK. Shiba Bhue Librarian, Kendriya VidyalayaNirmal Kumar Swain Assistant ProfessorDept. of Library & Information ScienceBanasthali University Rajasthan ABSTRACT Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active users. Users create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as People from Work. Here in this article effort has been made how social website like Facebook can be used by library community for their outreach to user community. INTODUCTION Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, and photo/video-sharing. Social networking sites 1- Social Networks and Library Use of social networks in the library communities by sharing information and knowledge with one another, they are able to "increase both their learning and their flexibility in ways that
    • 2 would not be possible within a self-contained hierarchical organization." Social networking is allowing librarian community to expand their knowledge base and share ideas, and without these new means of communicating their theories might become "isolated and irrelevant". 2- Social Network Hosting Service A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications. Such services are also known as vertical social networks which cater to specific user interests and niches; such niche networking services may also possess the ability to create increasingly niche groups of users. An example for this would be Ning. (http://www.ning.com/) 3- MARKETING LIBRARY PRODUCT AND SERVICES Through social network one can make the library feel presence in the online community.Social media cannot be a replacement for cultural institutions like libraries. Social media tools can best be used for providing library services (alerts, news & events, chat references, post tutorials, etc.,) rather looking it as a replacement for libraries.Social media tools can be best used as a supplement for providing library services. 4- Most Popular Social Networking Websites4.1 | Facebook4.2 | Twitter4.3 | LinkedIn4.4 | MySpace4.5 | Ning4.6 Google Plus+4.7 | Tagged4.8 | orkut4.9 | hi54.10 | my yearbook4.11 | Meet up4.12 | Badoo4.13 | bebo4.14 | mylife
    • 34.15 | friendster 5.1 Build a strategy that is social by design 5.2 Create an authentic brand voice 5.3 Make it interactive 5.4Nurture your relationships 5.5 Keep learning 6. Facebook for Libraries It’s easy to use social media’s most popular tool to connect with your community
    • 4 We spent part of the day connecting with people. we complained about a silly election video,chatted with a college friend about a band, and put some finishing touches on plans for aconference taking place at the library. We did all this through Facebook. These days, it seems like everyone has a Facebook account.Quite a few of our professional colleagues and most of our students have Facebook accounts.According to Wikipedia, 50% of those Facebook users actually log into their Facebook accountsevery day. Total Facebook population? Globally, over 600 million use Facebook, and most ofthem interact every day with an average of 130 Facebook friends and acquaintances. Think about that for a second. What library wouldn’t love to have a direct, free line topotentially 41% of your community’s ear? Keep in mind, these people could be connected toanother 130 people in your community. That’s a lot of free communication! So, stake a claim in this digital land and create a Facebook Page for your library. Here’s how toset up a Facebook account, and how to use it to connect with your community. Setting it up 1-Create a personal Facebook profile for yourself before setting up an organizationalFacebook Page for your library. 2-Start working on an organizational Facebook Page. Simply go to www.facebook.com/pages/and click the “Create Page” button You have a new Facebook Page. Actually, it’s not quite that easy. There is some information you have to add first. You have toprovide the name of your organization and pick an organization “type.” Facebook doesn’tprovide many choices here. Your best bets are “government” or “nonprofit” which are bothlocated in the “company, organization, or institution” pull-down menu. Make sure to check the
    • 5box marked “I’m the official representative of this person, business, band, or product and havepermission to create this Page.” 3-After gathered 25 fans, you can create a unique username and shortened URL for yourlibrary’s Facebook Page. Most likely, you’ll want to shorten your library’s name. For example,my library’s official name is Topeka and Shawnee County Public Library. We frequently shortenthat online to Topeka Library. So, our Facebook Page URL iswww.facebook.com/topekalibrary—short and simple. 4-After you’ve filled out all the introductory information, like your address, phone number,hours, etc., and then stop. Before you do much more to your fledgling Facebook Page, you needto figure out a couple of things: Who will do the work of the Page, like posting updates? Who will answer questions? Will you use the Events section of the account? If so, who will post events? How often will you post updates? Who keeps track of user names and passwords? Figure out those practical details, and also create some one-year goals for your Facebookpresence. Goals can include how many status updates you plan to post per day/week or howmany fans you want. You can also discuss more difficult issues, like what types of content youwill post and which specific audience will be your focus. 5-Once your library’s Facebook Page is created; you can start thinking about how you mightcustomize the library’s Facebook presence for your customers. . 6-connect your library’s Flickr and YouTube accounts to your Facebook Page via statusupdates. That way, when you post a new video in YouTube, a link also appears on yourFacebook wall and gets sent to all your Facebook followers. 7-This can be done with any type of content that has an RSS feed: your library’s blog, Twitteraccount, etc. 8-If library doesn’t already have an events calendar; Facebook Events can fill that need. Hereis the great thing about sharing content like blog posts, videos, or upcoming events viaFacebook . 9-You can also focus on specific audiences. Facebook Pages have Facebook Insights—daily,weekly, and monthly statistics that provide a snapshot of your Facebook audience. Thisinformation can be used to find out just who your audience is.
    • 6 10- By using the power of Facebook, your library just increased its reach … for free. Not bad! 7- Facebook Users Growth Facebook now has over 675 Million users world-wide growing an impressive 45% since Aprillast year. America has the largest user base with 155 million users with a growth rate of healthy23.6% followed by Indonesia (36.4 Million) & United Kingdom (29.9 Million). By end of April 2011, India had 24.9 million Facebook users – So the figure of 25 Million, whichwas announced at Ad: Tech looks to be absolutely correct! With that number India is now 5thoverall in the “Highest Facebook Users” Country list. The FB growth in India has been quiteimpressive, logging 160% growth since last year. India, in terms of numbers, is now adding maximum Facebook user’s month-on-month. InApril alone, India added 1.8 Million new Facebook users logging monthly growth rate of 7.7%. Source-http://trak.in/tags/business/2011/05/07/facebook-india-statistics-april-2011/
    • 7 8-Reference 1- http://americanlibrariesmagazine.org/features/05272011/facebook-libraries{Retrives on30/10/11} 2- http://trak.in/tags/business/2011/05/07/facebook-india-statistics-april-2011/{Retrives on1/11/11} 3- http://en.wikipedia.org/wiki/Facebook.{Retrives on 1/11/11} 4- www.facebook.com/promotions_guidelines.php{Retrives on 5/11/11} 5-