The New Zealand Fitness Industry Sian Palmer 1226490
New Zealand in Focus This fitness industry is large and rapidly expanding with many problems, challenges and opportunities with in it.
Retaining Members <ul><li>Gyms are now realizing the economic benefit of retaining as many members as possible. This is being done via a holistic approach towards the treatment of members. Through the use of - </li></ul>Nutritionists Physiotherapists and other health specialists…
Importance of GREAT Service <ul><li>Clean and up-to-date facilities and equipment. </li></ul>Keep members returning! Happy, warm and welcoming staff.
Fitness Trends <ul><li>Trends in the fitness industry come and go . To </li></ul><ul><li>be competitive with other gyms you must know </li></ul><ul><li>when to scarp or start a new type of workout. </li></ul>Short term Long term
Corporate Fitness <ul><li>Healthy employees make better, more productive workers. So why is it that only 10% of New Zealand’s leading companies have on-site gyms? </li></ul>
Targeting ALL Generations <ul><li>The fitness industry is no longer restricted by age. Baby Boomers and children as young as 8 years old are target groups that have not yet been tapped into completely. </li></ul>
Keeping Afloat in the Recession <ul><li>The fitness industry has been fortunate enough not to be dramatically affected by the global economic downturn. People still see their health as a worthwhile investment. </li></ul>
Marketing Strategies <ul><li>Traditional methods of marketing such as mail outs and television commercials have become less effective. Today online marketing is the way to go. </li></ul>
What does it all mean? <ul><li>The New Zealand fitness industry is doing well despite negative impacts such as the recession. You w ill succeed if your business is on top of its game and if you understand what it takes to have a competitive advantage in this industry </li></ul>
Recommendations <ul><li>The market gap in respects to ‘corporate fitness’ is the best way to enter this industry because of greater retention and less competition in this sector. </li></ul><ul><li>Know what model suites your target market best e.g. holistic approach or express workouts. </li></ul><ul><li>Use online marketing as a primary advertising tool. </li></ul><ul><li>Follow the ‘blue print’ of clean and up-to-date facilities and equipment, and warm and welcoming staff in order to be competitive. </li></ul>