The New Zealand Fitness Industry  Sian Palmer 1226490
New Zealand in Focus This fitness industry is  large   and  rapidly expanding  with  many problems, challenges  and opport...
Retaining Members <ul><li>Gyms are now realizing the  economic benefit  of retaining as many members as possible. This is ...
Importance of GREAT Service <ul><li>Clean and up-to-date facilities and equipment.  </li></ul>Keep members  returning! Hap...
Fitness Trends <ul><li>Trends in the fitness industry  come   and go . To </li></ul><ul><li>be  competitive  with other gy...
Prospects on the horizon
Corporate Fitness <ul><li>Healthy employees make better, more productive workers. So why is it that only 10% of New Zealan...
Targeting ALL Generations <ul><li>The fitness industry is no longer restricted by age.  Baby Boomers  and  children  as yo...
Keeping Afloat in the Recession <ul><li>The fitness industry has been fortunate enough  not  to be dramatically affected b...
Marketing Strategies <ul><li>Traditional methods of marketing such as mail outs and television commercials have become les...
What does it all mean?   <ul><li>The New Zealand fitness industry is  doing well  despite negative impacts such as the rec...
Recommendations   <ul><li>The market gap in respects to ‘corporate fitness’ is the best way to enter this industry because...
References <ul><li>http://upload.wikimedia.org/wikipedia/commons/archive/f/f8/20071121203908!Flag_and_map_of_New_Zealand.p...
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Fitness Industry

  1. 1. The New Zealand Fitness Industry Sian Palmer 1226490
  2. 2. New Zealand in Focus This fitness industry is large and rapidly expanding with many problems, challenges and opportunities with in it.
  3. 3. Retaining Members <ul><li>Gyms are now realizing the economic benefit of retaining as many members as possible. This is being done via a holistic approach towards the treatment of members. Through the use of - </li></ul>Nutritionists Physiotherapists and other health specialists…
  4. 4. Importance of GREAT Service <ul><li>Clean and up-to-date facilities and equipment. </li></ul>Keep members returning! Happy, warm and welcoming staff.
  5. 5. Fitness Trends <ul><li>Trends in the fitness industry come and go . To </li></ul><ul><li>be competitive with other gyms you must know </li></ul><ul><li>when to scarp or start a new type of workout. </li></ul>Short term Long term
  6. 6. Prospects on the horizon
  7. 7. Corporate Fitness <ul><li>Healthy employees make better, more productive workers. So why is it that only 10% of New Zealand’s leading companies have on-site gyms? </li></ul>
  8. 8. Targeting ALL Generations <ul><li>The fitness industry is no longer restricted by age. Baby Boomers and children as young as 8 years old are target groups that have not yet been tapped into completely. </li></ul>
  9. 9. Keeping Afloat in the Recession <ul><li>The fitness industry has been fortunate enough not to be dramatically affected by the global economic downturn. People still see their health as a worthwhile investment. </li></ul>
  10. 10. Marketing Strategies <ul><li>Traditional methods of marketing such as mail outs and television commercials have become less effective. Today online marketing is the way to go. </li></ul>
  11. 11. What does it all mean? <ul><li>The New Zealand fitness industry is doing well despite negative impacts such as the recession. You w ill succeed if your business is on top of its game and if you understand what it takes to have a competitive advantage in this industry </li></ul>
  12. 12. Recommendations <ul><li>The market gap in respects to ‘corporate fitness’ is the best way to enter this industry because of greater retention and less competition in this sector. </li></ul><ul><li>Know what model suites your target market best e.g. holistic approach or express workouts. </li></ul><ul><li>Use online marketing as a primary advertising tool. </li></ul><ul><li>Follow the ‘blue print’ of clean and up-to-date facilities and equipment, and warm and welcoming staff in order to be competitive. </li></ul>
  13. 13. References <ul><li>http://upload.wikimedia.org/wikipedia/commons/archive/f/f8/20071121203908!Flag_and_map_of_New_Zealand.png </li></ul><ul><li>http://www.kiwican.org.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour%20RGB%20(2)copy%20.jpg </li></ul><ul><li>http://tallskinnykiwi.typepad.com/tallskinnykiwi/dumbell%2015%20kg.jpg </li></ul><ul><li>http://wwwdelivery.superstock.com/WI/223/1614/PreviewComp/SuperStock_1614R-10178.jpg </li></ul><ul><li>http://www.mbconsultinggroup.com/test/element/images/cw_corporatetrack_350x225web.jpg </li></ul><ul><li>http://0301.netclime.net/1_5/133/0f8/331/120239096559064.jpg </li></ul><ul><li>http://x83.xanga.com/e7385ae244718236123721/b186538101.jpg </li></ul><ul><li>http://cache3.asset-cache.net/xc/78036772.jpg?v=1&c=NewsMaker&k=2&d=C1A2C3D60D3A494D676F43C432724EE8E30A760B0D811297 </li></ul><ul><li>http://www.activephysiotherapy.net/images/Physiotherapyhands.jpg </li></ul><ul><li>http://www.flickr.com/photos/27249794@N00/3226253179/sizes/m/ </li></ul><ul><li>http://www.funny-potato.com/blog/wp-content/uploads/2008/04/gym-equipment.jpg </li></ul><ul><li>http://www.kingcattheater.com/EventImages/LatinDancing.gif </li></ul><ul><li>http://www.poleexercise.co.uk/wordpress/wp-content/themes/poleexercise/images/blog/lucy-gemini-pink-700.jpg </li></ul><ul><li>http://www.odysseyac.com/_images//bodypump.jpg </li></ul><ul><li>http://www.americasbootcamp.com/img/bootcamp1.jpg </li></ul><ul><li>http://www.elitefitness.co.nz/data/media/images/swiss-ball-2.jpg </li></ul><ul><li>http://lifemovement.org/PILATES.jpg </li></ul><ul><li>http://cache1.asset-ache.net/xc/dv154077a.jpg?v=1&c=NewsMaker&k=2&d=4C82CE9872E16B2453 F9F750E57838B1EC7C5022FB410D56 </li></ul><ul><li>http://farm1.static.flickr.com/149/340170471_d5f83ffb9d.jpg </li></ul><ul><li>http://maturemarketexperts.files.wordpress.com/2009/02/j0430866.jpg </li></ul><ul><li>http://www.boomercafe.com/wp-content/uploads/2008/11/old_hippies.jpg </li></ul><ul><li>http://msnbcmedia1.msn.com/j/msnbc/Components/ArtAndPhoto-Fronts/HEALTH/080215/g-hlt-08012150-teen-weights-vmed-7a.widec.jpg </li></ul><ul><li>http://images.essentialbaby.com.au/2008/06/26/136421/treadmill_main-420x0.jpg </li></ul><ul><li>http://mcvictor.com/wp-content/uploads/2009/03/make-money-online.jpg </li></ul><ul><li>http://www.compassinternetsystems.com/SEO-blocks_web_gif.gif </li></ul><ul><li>http://www.mesheast.com/wp-content/uploads/2008/10/istock_000005981275xsmall.jpg </li></ul><ul><li>http://www.compassinternetsystems.com/SEO-blocks_web_gif.gif </li></ul><ul><li>http://mcvictor.com/wp-content/uploads/2009/03/make-money-online.jpg </li></ul><ul><li>http://www.bodiesatwork.ca/images/about.jpg </li></ul><ul><li>http://www.hotcourses.com/pls/cgi-bin/obj_pls_image?p_img_id=8626 </li></ul><ul><li>http://blog.perksconsulting.com/wp-content/uploads/2009/04/apple_weights.jpg </li></ul>

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