*A3: link relationships -> create pages of other important sites to link back to his site
What were my results?
A: PR score not only didn’t go up but went down! (show sad baby)
Q: Problems encountered?
A: financially strapped
Lessons Learned - inorganic searches produce more immediate short term results - increase in direct traffic - our primary area of effectiveness is direct marketing - selling CD’s at charity and commercial concerts after performances, - googlebot doesn’t guarantee to crawl your site consistently