Welcome! Networking in a 2.0 World  Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordin...
Agenda <ul><li>Review Twitter/Linked In </li></ul><ul><li>Discuss reasons behind lack of use </li></ul><ul><li>Show tools ...
Advantages Why focus on Twitter and LinkedIn? <ul><li>Utilized heavily in U.S. and across the world </li></ul><ul><li>FREE...
What is LinkedIn? <ul><li>Professional online network of over  50 million  people </li></ul><ul><li>Members create a profi...
How Can Students Benefit From LinkedIn? <ul><li>Gain valuable company information </li></ul><ul><li>Networking with other ...
Social Networking and Hiring Practices Results of a CareerBuilder Survey   (June 2009) <ul><li>45 % Recruiters use social ...
Common hurdles <ul><li>“ LinkedIn is only for  business and finance  students.” </li></ul><ul><li>“ I don’t have the  time...
Student Feedback “ I was able to get in touch with a Pomona alumnus working in the entertainment industry. I contacted him...
Profile <ul><li>May 2009 alumna  - job seeker </li></ul><ul><li>Lists past positions </li></ul><ul><li>Public profile URL ...
LinkedIn Public Search <ul><li>Came up as Search result #6 from Google </li></ul>
LinkedIn Groups <ul><li>Over 400,000 groups </li></ul><ul><li>Students can join groups based on: college alumni, career ce...
Company Groups
LinkedIn Company Profiles <ul><li>Show students how they can research companies of interest </li></ul><ul><li>Valuable com...
Using LinkedIn for Job Search <ul><li>Video about LinkedIn </li></ul>
Marketing LinkedIn <ul><li>Include a link on your career center website </li></ul><ul><li>Post articles on career center’s...
Resources for Career  Services Professionals <ul><li>Lawrence College – Great Tips for Students on Completing their Linked...
Twitter   What is  it ?  “ It’s one of the fastest growing phenomena on the internet” -New York Times
Twitter                                                                    Who is using it?  What are they posting?
Twitter
Sample Twitter Posts
Twitter <ul><li>Accenture  @Accenture_Jobs ACULIS, Inc.  @aculis ADP  @ADPCareers Allstate Insurance  @AllstateCareers Ass...
Twitter Handles/Avatars StudentJobs  SummerJob  GreenBizJobs  GreenCollarJob  SoCalLawCareers  HireBioMedical  IdealistJob...
Using Twitter’s Search StudentJobs  SummerJob  GreenBizJobs  GreenCollarJob  SoCalLawCareers  HireBioMedical  IdealistJobs...
Using  Peoplebrwsr
TwitterJobSearch
 
Twitter Handles/Avatars Articles: http://www.stumbleupon.com/s/#26oUpZ/jobmob.co.il/blog/twitter-lists-job-search//
Twitter <ul><li>Why are employers using it? </li></ul><ul><li>Cheaper alternative to big online job boards  </li></ul><ul>...
Twitter <ul><li>Why should students care? </li></ul><ul><li>Offers the chance to interact one-on-one with recruiters </li>...
Twitter by Email
Closing Thoughts <ul><li>Career Center staff should feel comfortable to demo sites to students – this sells it! </li></ul>...
Questions? <ul><li>Contact Information </li></ul><ul><li>Kristina Sanchez: </li></ul><ul><li>[email_address] </li></ul><ul...
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Mpace Presentation 12.9.09 Updated 12.15.09

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  • -K &amp; S introduce self and how long at Pomona - K &amp; S talk about how they got interested in Twitter &amp; LinkedIn -Poll how many people work in career center and how many people here are employers -Let them know that this presentation is focused towards career centers -Poll audience about usage of Twitter and LinkedIn Role of social media feeds into our need for social interaction and dialogue through the use of technology.
  • K – first 3 bullets S – last 3 bullets Here are some other interesting stats from PEW: median age of a twitter user is 31 media age of a linkedin user is 40 According to Jobvite.com survey of 440 Human Resource Professionals: -72% plan to spend more time recruiting via social media -Half expect to spend less time on job boards -The most popular sites for recruiters &amp; HR Pros: +LinkedIn (used by 95% of those who responded) +Twitter (42%) -66% have successfully hired a candidate through an online social network
  • Here are some other interesting stats from PEW: median age of a twitter user is 31 media age of a linkedin user is 40
  • 30% of Google searches are job related
  • 80+ members in the Pomona College Career Connections Group Ways to share information and connect current students and alumni
  • Companies like Sodexo and Microsoft are proactively using LinkedIn to reach their future hiring candidates and finding ways to engage them. This is also a great way for students and job seekers to engage with recruiters and current employees of a company they hope to work for.
  • Click on Purple hyperlink for the Video.
  • Some helpful resources.
  • How many of you refer students to Twitter for their job/internship search? Twitter – you choose the message – not the recipient – in Facebook only your friends see your posts.
  • Twitter is having a bit of an identity crisis – people using Twitter for all sorts of purposes (i.e. deals, jobs, personal updates, political organizing, etc.) Examples: Receive updates on wildfires, Jetblue tickets for under $15.
  • Login to Twitter.com – show job sites
  • Login to Twitter.com – show job sites EMPLOYERS: http://www.ehow.com/how_4906493_recruit-using-twitter.html Establish a network in Twitter by connecting with passive job seekers. Make use of prominent twitter directories to follow the job seekers from the target industry. Listed are some of twitter directories: WeFollow. WeFollow site groups together Twitter users and messages using hash tags--words that can be added to Twitter messages and begin with an &amp;quot;#&amp;quot;. Twitter users can update their stream with a tweet containing up to three hashtags they want to be included in and WeFollow adds their messages into the proper categories. Just Tweet It. Just Tweet it is similar to WeFollow ,it asks users to add themselves to the directory listing that&apos;s relevant to them. Whether it&apos;s writing, movies, or genealogy, the site covers every conceivable topic and it&apos;s very easy to use. MediaOnTwitter. MediaOnTwitter is a fine resource for those who want to find out which journalists, bloggers, and media outlets are on Twitter, it has the most comprehensive list of colleagues. It’s easy to use because of the capability to search by location or name
  • Companies must be authentic, include real voices of their employees, and engage Millennials in conversations they are already having online. “ Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you. Why? Because they’re looking for you. They want to talk to you – so if you follow the rules of good conversation, your labor market will actually seek you out.” Source: Brand For Talent Zappos has good Twitter presence.
  • Twitter’s search tool is not very good.
  • Twitter’s search tool is not very good.
  • Explain that search aggregators can pull different results (i.e. Indeed.com vs. Simply Show Peoplebrowsr Hash Tags - # - used to filter, find content JobShouts.com – Only certain companies pay to post – limited listings; looks helpful because it appears you can enter certain skills, but not JobAngeles – goal is to try to help one person at a time with their job need – opportunities too broad
  • JobShouts.com – Only certain companies pay to post – limited listings; looks helpful because it appears you can enter certain skills, but not JobAngeles – goal is to try to help one person at a time with their job need – opportunities too broad
  • Show Peoplebrowsr Hash Tags - # - used to filter, find content
  • Doug Berg, co-founder of Jobs2Web said &amp;quot;We&apos;ve had thousands of people visit our Web site from links on Twitter,“ And many find it more appealing to respond to a Twitter job posting, rather than a job board because it allows users to associate the posting with a real face and get to know the recruiter. &amp;quot;Twitter puts the humanity back into recruiting,&amp;quot; he said. Students don’t want to be part of the “herd” and Twitter helps enable this.
  • Find recruiters on Twitter – view bios, read tweets Recently someone posted a tweet asking what job candidates should wear to interviews at Google. A little over an hour later, a recruiter tweeted back: &amp;quot;We care more about your mind than your clothes,&amp;quot; the spokeswoman says. Show example of how you can research companies on Twitter (i.e. Deloitte, DaVita, SCE)
  • Show Peoplebrowsr
  • Mpace Presentation 12.9.09 Updated 12.15.09

    1. 1. Welcome! Networking in a 2.0 World Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordinator
    2. 2. Agenda <ul><li>Review Twitter/Linked In </li></ul><ul><li>Discuss reasons behind lack of use </li></ul><ul><li>Show tools and tips </li></ul><ul><li>Provide advice for increasing usage at your school </li></ul>
    3. 3. Advantages Why focus on Twitter and LinkedIn? <ul><li>Utilized heavily in U.S. and across the world </li></ul><ul><li>FREE! </li></ul><ul><li>Offers new ways to find opportunities and network </li></ul><ul><li>Recruiters using both of these sites </li></ul><ul><li>Students need to connect with more senior people, especially alumni </li></ul>
    4. 4. What is LinkedIn? <ul><li>Professional online network of over 50 million people </li></ul><ul><li>Members create a profile with a virtual resume of education, employment history, group affiliations, etc. </li></ul><ul><li>Members can explore connections of their connections </li></ul><ul><li>Tool for job seekers </li></ul><ul><li>&quot;The number one way you find a job is through referral and LinkedIn is the biggest referral network out there,” said Charlene Li, founder of the research outfit Altimeter Group. </li></ul>
    5. 5. How Can Students Benefit From LinkedIn? <ul><li>Gain valuable company information </li></ul><ul><li>Networking with other students, alumni, employers. </li></ul><ul><li>Gain industry knowledge through discussions, events, news, and jobs opportunities. </li></ul><ul><li>Develop a professional identity, have employers and recruiters search for them </li></ul><ul><li>Find job opportunities and connect with recruiters and employees of that company personally </li></ul>
    6. 6. Social Networking and Hiring Practices Results of a CareerBuilder Survey (June 2009) <ul><li>45 % Recruiters use social networking sites to “screen” candidates </li></ul><ul><li>18 % of employers said they assessed content on social networking sites encouraging them to hire the candidate. </li></ul><ul><li>Profile provided recruiters info on: </li></ul><ul><li>Candidate's personality and fit w/in organization – 50% </li></ul><ul><li>Professional qualifications – 39% </li></ul><ul><li>Creativity – 38% </li></ul><ul><li>Communication skills – 35% </li></ul><ul><li>Well-rounded -- 33% </li></ul><ul><li>http://www.careerbuilder.com/Article/CB-1337-Getting-Hired-More-Employers-Screening-Candidates-via-Social-Networking-Sites/ </li></ul>
    7. 7. Common hurdles <ul><li>“ LinkedIn is only for business and finance students.” </li></ul><ul><li>“ I don’t have the time or the desire to join another social networking site.” </li></ul><ul><li>“ I haven’t decided on a career or industry yet” </li></ul><ul><li>“ I don’t have any professional experiences ” </li></ul><ul><li>“ I don’t have anybody to add to my contacts ” </li></ul>
    8. 8. Student Feedback “ I was able to get in touch with a Pomona alumnus working in the entertainment industry. I contacted him through LinkedIn and was able to schedule a valuable informational interview.” Bjorn Commers (Junior, Economics Major) “ I was hesitant [about joining LinkedIn] because I didn't know people who used it, but when I joined it automatically added everyone from my e-mail contacts, and I knew a surprisingly large number of people. ” Eliot Chang (Senior, Environmental Analysis Major)
    9. 9. Profile <ul><li>May 2009 alumna - job seeker </li></ul><ul><li>Lists past positions </li></ul><ul><li>Public profile URL </li></ul><ul><li>Specifies areas of interests in environment </li></ul>
    10. 10. LinkedIn Public Search <ul><li>Came up as Search result #6 from Google </li></ul>
    11. 11. LinkedIn Groups <ul><li>Over 400,000 groups </li></ul><ul><li>Students can join groups based on: college alumni, career center, prof. associations, etc. </li></ul><ul><li>Great way to build an online presence </li></ul>
    12. 12. Company Groups
    13. 13. LinkedIn Company Profiles <ul><li>Show students how they can research companies of interest </li></ul><ul><li>Valuable company data such as contacts, no. of employees, top schools they recruit from, etc. </li></ul><ul><li>Connect with company recruiters on LinkedIn </li></ul>
    14. 14. Using LinkedIn for Job Search <ul><li>Video about LinkedIn </li></ul>
    15. 15. Marketing LinkedIn <ul><li>Include a link on your career center website </li></ul><ul><li>Post articles on career center’s Facebook fan page </li></ul><ul><li>Post link on Symplicity homepage </li></ul><ul><li>Build it into your career center’s programming </li></ul><ul><ul><li>Internship program </li></ul></ul><ul><ul><li>Networking workshops </li></ul></ul><ul><ul><li>Career Week: Get Connected with alumni </li></ul></ul><ul><ul><li>Demo in drop-in advising </li></ul></ul>
    16. 16. Resources for Career Services Professionals <ul><li>Lawrence College – Great Tips for Students on Completing their LinkedIn Profile </li></ul><ul><li>http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html </li></ul><ul><li>Tips from a KPMG Recruiter </li></ul><ul><li>http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/ </li></ul><ul><li>LinkedIn Applications </li></ul><ul><li>http://learn.linkedin.com/apps/ </li></ul><ul><li>Jobs Insider – Allows you to find positions and contacts who work for those companies </li></ul><ul><li>Article: Recession lifts social networking site LinkedIn </li></ul><ul><li>http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm </li></ul>
    17. 17. Twitter What is it ? “ It’s one of the fastest growing phenomena on the internet” -New York Times
    18. 18. Twitter                                                                    Who is using it? What are they posting?
    19. 19. Twitter
    20. 20. Sample Twitter Posts
    21. 21. Twitter <ul><li>Accenture @Accenture_Jobs ACULIS, Inc. @aculis ADP @ADPCareers Allstate Insurance @AllstateCareers Assurant Solutions @AssurantCareers AT&T @ATTjobs Burger King @BKCareers comScore @comScoreJobs Davita, Inc. @DaVitaJobs Deloitte Touche Tohmatsu @JoinDeloitteUS Ecolab @Ecolab_Jobs EMC @EMCCareers EMC @EMCCollege Ernst & Young @Ernst_and_Young Follett Software Co. @FSCCareers Forrester Research, Inc. @forresterjobs Fullhouse Interactive @fullhousecareer Hershey Company @HersheyCompany Hewitt @HewittCareers Hyatt Hotels & Resorts @Hyattcareers Hyatt San Antonio @HyattSanAntonio Intel @JobsatIntel J.B. Hunt @WeHaveFreight Kaplan Test Prep Services @KTPA_Careers Keller Williams Realty @KWCareers </li></ul><ul><li>Kissito Post-Acute Care @kissitocareers KPMG @KPMG KPMG @KPMGUSCareers Wipro, LTD @WiproCareers Kroger @KrogerWorks LexisNexis @LN_Recruiting Mattel @MattelRecruiter Mattel @mattelmba McCormick & Schmick @Careers_At_MSSR Microsoft @JobsBlog MTV Networks @MTVnetworksjobs MTV Games @MTVGamesJobs Raytheon @Raytheon_Jobs Razorfish @RazorfishJobs Sodexo @SodexoCareers Spotsylvania Medical Center @CareersAtSRMC Thomson Reuters @TRCareers Twitter (of course!) @jobs United Parcel Service @UPSjobs UPMC @UPMCCareers US Dept. of State @DOScareers Verizon @VerizonCareers Warner Brothers @WBCareers Wipro, LTD @WiproCareers </li></ul>Sample of Employers using Twitter to Recruit: Complete List: http:// www.socialbrandindex.com /
    22. 22. Twitter Handles/Avatars StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
    23. 23. Using Twitter’s Search StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob How do you find these handles/avatars?
    24. 24. Using Peoplebrwsr
    25. 25. TwitterJobSearch
    26. 27. Twitter Handles/Avatars Articles: http://www.stumbleupon.com/s/#26oUpZ/jobmob.co.il/blog/twitter-lists-job-search//
    27. 28. Twitter <ul><li>Why are employers using it? </li></ul><ul><li>Cheaper alternative to big online job boards </li></ul><ul><li>Small organizations that don’t have a careers section of their web and can’t afford a job board will advertise here. </li></ul><ul><li>Target social-media-savvy job hunters and convey an innovative image </li></ul><ul><li>Employers think college students are using Twitter </li></ul>
    28. 29. Twitter <ul><li>Why should students care? </li></ul><ul><li>Offers the chance to interact one-on-one with recruiters </li></ul><ul><li>Stay up-to-the minute with new job notifications </li></ul><ul><li>You know for sure that the organization is actively recruiting for this position </li></ul><ul><li>Offers students the chance to research what is happening and what is being said about an organization </li></ul>
    29. 30. Twitter by Email
    30. 31. Closing Thoughts <ul><li>Career Center staff should feel comfortable to demo sites to students – this sells it! </li></ul><ul><li>Find ways to build this into daily programming and resources </li></ul><ul><li>Target students by sending LinkedIn invites </li></ul><ul><li>Create a ‘location’ for your career center </li></ul><ul><ul><li>Can be on Alumni Group or separate </li></ul></ul>
    31. 32. Questions? <ul><li>Contact Information </li></ul><ul><li>Kristina Sanchez: </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>www.linkedin.com/in/kristinamariesanchez </li></ul></ul><ul><li>Sarah Yoo: </li></ul><ul><li>[email_address] </li></ul><ul><li>www.linkedin.com/in/sarahyoo9 </li></ul><ul><li>Phone: (909)621-8144 </li></ul>
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