Social Media Report


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The Role of Social media networking in the businesses

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Social Media Report

  1. 1. Role of Social Media Networking: In Businesses<br /> By <br />Shyam Bir Sharma<br />SMS Solution Consultant<br />SMS Country<br /><br />
  2. 2. Learning objectives<br />Introduction to Social Media Networking<br />Benefits of Social Media Marketing <br />How the Marketers are Taking Advantage of Social Networking Sites<br />Objectives of the study<br />Data analyses<br />
  3. 3. Introduction to Social Media Networking<br />Social Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales. It’s the online conversation among customers, investors, employees, fans and critics.<br />It is a part of Viral Marketing.<br />The Social Media model enables a number of things:<br /> Informing<br /> Persuading<br /> Involving<br /> Demonstrating<br /> Reminding<br />
  4. 4. Benefits of Social Media Networking<br />Customer engagement<br />Higher search engine rankings / presence <br />Higher traffic to the site <br />Assistance in brand building <br />Low cost high returns medium<br />Complements other marketing activities <br />
  5. 5. How the Marketers are Taking Advantage of Social Networking Sites<br />For Marketing a Product <br />Launching a new product<br />Using the Network for Market research<br />Establishing and enhancing the brand image<br />Advertisement and Sales Promotion <br />Improving Loyalty <br />
  6. 6. Objectives of the study<br />To know the benefits of Social Media Networking the Businesses<br />To measure the awareness of Social Media Networking in the Indian Businesses <br />To determine why the business are participating in the social media networking.<br />Which Social Networking websites are used by the businesses to market their selves.<br />To know the challenges, the marketers are facing about Social Media Networking.<br />How 160 by 2 can use SMN tools to expand its business<br />
  7. 7. Social Media Networking for 160by2<br /> The Five Essential Elements of Effective Social Media Marketing<br />Step 1 1. Define your Goals 2. Create Social Media marketing strategy 3. Establish core Social Media foundation 4. Establish/revisit business blog 5. Maintain profiles on selected tools<br />
  8. 8. Cont…<br />STEP 2: Create Social Media Marketing Strategy: • What’s your overall marketing goal? • How will SM integrate with existing marketing strategy? • How much time can be devoted to SMM? • Who is the person(s) to participate? • Research where target audience hangs out. • Do you have a Content Strategy to integrate? What are best practices to apply?<br />
  9. 9. .<br />STEP 3:<br />Establish core Social Media foundation<br />1. Create profile on Twitter<br />2. Create profile on Facebook<br />3. Create profile on LinkedIn<br />4. Create profile on “others” as per strategy<br />STEP 4:<br />Your Business Needs a Blog:<br />• Have a blog presence<br />• Content-marketing platform to start building a body o published work on the web<br />• Content is keyword rich and very focused on the niche<br />• Drive all traffic to blog as the Hub of Communication<br />• Twitter is like a stream and the blog is like the destination or the ocean where the river lets out. <br />• People go to blog; learn more about you, leave comments<br />
  10. 10. .<br />STEP 5:<br />Maintenance<br />• Assign Social Media Marketing role to a specific person in your company (e.g.communications officer)<br />• Outsource this aspect of marketing to specialists <br />• Have a daily, weekly, monthly check list<br />• Monitor and Measure<br />
  11. 11. Other uses<br />• Connect, build rapport; have casual conversations in 140 characters on Twitter<br />• Post content, pictures and videos on Facebook<br />• Establish your expertise with relevant, informative, resourceful articles to Business Group on LinkedIn<br />• Use Business Blog to go deeper; people can learn more about you/company, your beliefs and your values, services<br />
  12. 12. State of Social Media Networking in India<br />
  13. 13. State of social Media In India<br />Our brands or marketers are in the early stage <br />Changing nature of consumers from passive product or service consumption state to an active participation age of sharing their thoughts/opinions/feedback<br /> People are now constantly participating in social media websites <br />There is a great market for social media & businesses <br />Even the biggest of IT houses in India hardly have any substantial presence in the blogosphere. Ex Infosys <br />
  14. 14. Users of Social Media Networking Tools <br />
  15. 15. Ranks given by respondents to the most effective Social Networking websites <br />
  16. 16. The comfortableness felt by the marketers while using Social Networking Websites<br />
  17. 17. How long the Marketers are using these Websites<br />
  18. 18. Time commitment by the marketers on Social Media Networking websites in a week<br />
  19. 19. The use of Social Media networking by the marketers for B2B, B2C and for the both purposes<br />
  20. 20. The importance given by the marketers to the social media networking in their businesses.<br />
  21. 21. Relevancy in the businesses<br />
  22. 22. The benefits of social media marketing for the marketers<br />
  23. 23. Impact of Social Media networking on the businesses<br />
  24. 24. Social Media networking tools are authentic<br />
  25. 25. Thank You<br />