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Social Media Report

Social Media Report



The Role of Social media networking in the businesses

The Role of Social media networking in the businesses



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    Social Media Report Social Media Report Presentation Transcript

    • Role of Social Media Networking: In Businesses
      Shyam Bir Sharma
      SMS Solution Consultant
      SMS Country
    • Learning objectives
      Introduction to Social Media Networking
      Benefits of Social Media Marketing
      How the Marketers are Taking Advantage of Social Networking Sites
      Objectives of the study
      Data analyses
    • Introduction to Social Media Networking
      Social Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales. It’s the online conversation among customers, investors, employees, fans and critics.
      It is a part of Viral Marketing.
      The Social Media model enables a number of things:
       Informing
       Persuading
       Involving
       Demonstrating
       Reminding
    • Benefits of Social Media Networking
      Customer engagement
      Higher search engine rankings / presence
      Higher traffic to the site
      Assistance in brand building
      Low cost high returns medium
      Complements other marketing activities
    • How the Marketers are Taking Advantage of Social Networking Sites
      For Marketing a Product
      Launching a new product
      Using the Network for Market research
      Establishing and enhancing the brand image
      Advertisement and Sales Promotion
      Improving Loyalty
    • Objectives of the study
      To know the benefits of Social Media Networking the Businesses
      To measure the awareness of Social Media Networking in the Indian Businesses
      To determine why the business are participating in the social media networking.
      Which Social Networking websites are used by the businesses to market their selves.
      To know the challenges, the marketers are facing about Social Media Networking.
      How 160 by 2 can use SMN tools to expand its business
    • Social Media Networking for 160by2
       The Five Essential Elements of Effective Social Media Marketing
      Step 1 1. Define your Goals 2. Create Social Media marketing strategy 3. Establish core Social Media foundation 4. Establish/revisit business blog 5. Maintain profiles on selected tools
    • Cont…
      STEP 2: Create Social Media Marketing Strategy: • What’s your overall marketing goal? • How will SM integrate with existing marketing strategy? • How much time can be devoted to SMM? • Who is the person(s) to participate? • Research where target audience hangs out. • Do you have a Content Strategy to integrate? What are best practices to apply?
    • .
      STEP 3:
      Establish core Social Media foundation
      1. Create profile on Twitter
      2. Create profile on Facebook
      3. Create profile on LinkedIn
      4. Create profile on “others” as per strategy
      STEP 4:
      Your Business Needs a Blog:
      • Have a blog presence
      • Content-marketing platform to start building a body o published work on the web
      • Content is keyword rich and very focused on the niche
      • Drive all traffic to blog as the Hub of Communication
      • Twitter is like a stream and the blog is like the destination or the ocean where the river lets out.
      • People go to blog; learn more about you, leave comments
    • .
      STEP 5:
      • Assign Social Media Marketing role to a specific person in your company (e.g.communications officer)
      • Outsource this aspect of marketing to specialists
      • Have a daily, weekly, monthly check list
      • Monitor and Measure
    • Other uses
      • Connect, build rapport; have casual conversations in 140 characters on Twitter
      • Post content, pictures and videos on Facebook
      • Establish your expertise with relevant, informative, resourceful articles to Business Group on LinkedIn
      • Use Business Blog to go deeper; people can learn more about you/company, your beliefs and your values, services
    • State of Social Media Networking in India
    • State of social Media In India
      Our brands or marketers are in the early stage
      Changing nature of consumers from passive product or service consumption state to an active participation age of sharing their thoughts/opinions/feedback
      People are now constantly participating in social media websites
      There is a great market for social media & businesses
      Even the biggest of IT houses in India hardly have any substantial presence in the blogosphere. Ex Infosys
    • Users of Social Media Networking Tools
    • Ranks given by respondents to the most effective Social Networking websites
    • The comfortableness felt by the marketers while using Social Networking Websites
    • How long the Marketers are using these Websites
    • Time commitment by the marketers on Social Media Networking websites in a week
    • The use of Social Media networking by the marketers for B2B, B2C and for the both purposes
    • The importance given by the marketers to the social media networking in their businesses.
    • Relevancy in the businesses
    • The benefits of social media marketing for the marketers
    • Impact of Social Media networking on the businesses
    • Social Media networking tools are authentic
    • Thank You