BTC Mobile Apps - Getting Started
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BTC Mobile Apps - Getting Started

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Boston Technology Corporation can help you get started on your mobile app.

Boston Technology Corporation can help you get started on your mobile app.

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BTC Mobile Apps - Getting Started BTC Mobile Apps - Getting Started Presentation Transcript

  • Mobile Apps – Getting Started
  • Mobile Apps – its different
    Form Factor
    Emphasize design
    Mobilization, not Miniaturization
    Mobile Environment
    Network Latency
    Single early failure = lose the user forever
    Crucial first 30 seconds of usage
    Fewer options = effective interface
    Context
    Understanding circumstance of use
    Locationand Physical context
    Platform
    Fragmentation
    Current Popularity vs. Future Growth
    Path to Monetization
    2
  • Going Mobile
    3
  • Picking a Platform
    Device market share & adoption trends
    Fragmentation (different versions of the same platform)
    App store environment
    SDK & developer base
    Specific platform features for differentiation
    4
  • Reuse
    Companion vs. Stand-alone app
    Brand & Positioning
    Developer skills (Cocoa/Objective C, Silverlight…)
    Service layer & Architecture to support mobile app
    Bursting vs. Streaming data
    5
  • End User Experience
    Signup directly from app?
    Higher engagement vs. web
    Fewer options = effective interface
    Crucial first 30 seconds of usage
    Single early failure = lose the user forever
    6
  • Why you should partner with us
    Media and UX (Onshore)
    Interaction Design
    Media
    User Experience
    App flow
    Development Team (Offshore)
    Over a dozen apps in the app store
    Rapid prototyping and iterative development model
    Native SDK experience
    Cross-platform development
    7
  • Thank You
    www.boston-technology.com
    Contact us
    Ranjani: 781-583-1144
    info@boston-technology.com
    8