BTC Mobile Apps - Getting Started
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BTC Mobile Apps - Getting Started

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Boston Technology Corporation can help you get started on your mobile app.

Boston Technology Corporation can help you get started on your mobile app.

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    BTC Mobile Apps - Getting Started BTC Mobile Apps - Getting Started Presentation Transcript

    • Mobile Apps – Getting Started
    • Mobile Apps – its different
      Form Factor
      Emphasize design
      Mobilization, not Miniaturization
      Mobile Environment
      Network Latency
      Single early failure = lose the user forever
      Crucial first 30 seconds of usage
      Fewer options = effective interface
      Context
      Understanding circumstance of use
      Locationand Physical context
      Platform
      Fragmentation
      Current Popularity vs. Future Growth
      Path to Monetization
      2
    • Going Mobile
      3
    • Picking a Platform
      Device market share & adoption trends
      Fragmentation (different versions of the same platform)
      App store environment
      SDK & developer base
      Specific platform features for differentiation
      4
    • Reuse
      Companion vs. Stand-alone app
      Brand & Positioning
      Developer skills (Cocoa/Objective C, Silverlight…)
      Service layer & Architecture to support mobile app
      Bursting vs. Streaming data
      5
    • End User Experience
      Signup directly from app?
      Higher engagement vs. web
      Fewer options = effective interface
      Crucial first 30 seconds of usage
      Single early failure = lose the user forever
      6
    • Why you should partner with us
      Media and UX (Onshore)
      Interaction Design
      Media
      User Experience
      App flow
      Development Team (Offshore)
      Over a dozen apps in the app store
      Rapid prototyping and iterative development model
      Native SDK experience
      Cross-platform development
      7
    • Thank You
      www.boston-technology.com
      Contact us
      Ranjani: 781-583-1144
      info@boston-technology.com
      8