Facebook ads made easy

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A presentation on how to create a facebook ad.

A presentation on how to create a facebook ad.

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Transcript

  • 1. Facebook Ads Made Easy
  • 2. Your client asks…. Why should I care about Facebook Ads?
  • 3. Well!Here are a fewreasons…
  • 4. 1 More than 800 million active usersPeople 2 More than 50% of our active users log on to Facebook in any given day 3 Average user has 130 friends 4
  • 5. 1 More than 900 million objects that people interact with Average user is connected to 80Activity 2 community pages, groups and events 3 On average,uploaded per day photos are more than 250 million 5
  • 6. 1 More than 70 languages available on the site Approximately 80% of users areReach 2 outside of the United States 3 Over 300,000 users helped translate the site through the translations application 6
  • 7. On average, people on Facebook 1 install apps more than 20 million times every day Every month, more than 500 millionPlatform 2 people use an app on Facebook or experience Facebook Platform on other websites 3 More than 7 million apps and websites are integrated with Facebook 7
  • 8. More than 350 million active users 1 currently access Facebook through their mobile devices More than 475 mobile operatorsMobile 2 globally work to deploy and promote Facebook mobile products 8
  • 9. That’s awesome!Can you setup some ads for us in Facebook?
  • 10. Awesome…Looks like youhave justsecured a client!
  • 11. So go ahead andset up your firstad!
  • 12. Step 1…Designing your ad
  • 13. Go to: https://www.facebook.com/advertising/Click the “Create an Ad” button
  • 14. Lets understand these fieldsfirst.
  • 15. Destination: Where will people go after clicking on your ad: • An external URL like your website • A Facebook Page • A Facebook Application • An Event Select Facebook Ads Type in a catchy title here (Max 25 characters including spaces ) Type in your ad copy here (Max 135 characters including spaces )Upload an image thatrepresents your ad.
  • 16. Once you complete the steps your page should look like this Preview of your adClick “ Continue” to proceed
  • 17. Step 2…Targeting
  • 18. UnderstandingTargeting Targeting allows you to decide who should view your ads You can target your ad based on: • Geography • Demography • Interests • Education • Connections
  • 19. Specify the geographic locations THIS IS THE Specify the desired REACH OF YOUR demographics AD Specify interest of the targeted group, e.g computer games Specify if you want to target users connected to some network Specify if you want further filter your demographics Specify the education level of your target groupClick “Continue” to proceed.
  • 20. Step 3…Campaigns, Pricingand Scheduling
  • 21. Specify the currency Specify the time-zone Name your campaign and specify how much you want to spend in a day (min USD 1) Specify the start and end date of your ad Leave the bidding to auto if you are new on ads. You can also customize the bidding.Review your ad
  • 22. Your ad Ad info• From here you can edit the ad or place your order• Keep a valid credit card ready to place an order
  • 23. Thats it…
  • 24. www.shyamantab.com Shyamanta (Sam) Baruah conversations@shyamantab.bom http://twitter.com/#!/Shyamantab http://www.flickr.com/photos/shyamantab