Information Sources Tata Consultancy Services,2010
Chatting Uploading Discussing Understanding Connections Debating Buying Blogging Searching Creating Selling And it’s all connected somewhere. Understanding these connections is the key to understanding them. Playing Reading Viewing Networking Tagging Listening Vodcasting Downloading Podcasting Talking Writing
But it all appears to be random…
A Framework RETAIN CONVERT Original framework by Ben Cooper
Radar Original framework by Ben Cooper
Engagement Channels YOU Enrollments Apps Original framework by Ben Cooper
Power of Recommendations L 1 L 2 L 3 L 4
How Opinions are Formed
A Case Study http://on.fb.me/c1Xbld
Content Lifecycle Most of the companies are good at generating content But fumbles with Publishing it.
Engagement Model Use Conversion Evaluation Engagement Awareness
Awareness Making your presence felt
Evaluation Pique their Interest…
Activity Landscape Merrill and Reid
Use Let them use it…
Engage Give them a reason to come back
Development Milestones 1 3 2 4 Concept Finalization Document all ideas and develop a proposal/concept document. Proto Development Develop a prototype. You can use a cloudbased solution like grou.ps for this. Walkthrough Live demonstration of the prototype to allign user expectations. Development Plan
There are a number of solutions available that allows you to create a social network easily for a nominal charge.
Some of them are Ning, JomSocial, Elggand grou.ps
Most of them has a free option as well so that you can try it out before taking the plunge
This illustration is a part of ”Flowchart Visual”. See the whole presentation at slideshop.com/PowerPoint-Flowchart-Visual
Team You’ll need people to support the momentum Technology experts: Outsourced or cloud based Content editors : People who will go through the content to maintain quality Social Media Analysts : People who will interact with the platform on a daily basis Community Champions: Trainers/Faculties who will be in charge of creating the initial momentum.