y<br />Engaging Indian Youth: A Social Me Approach <br />
The context…<br />
The Networked <br />Youth <br />85% of Indian youth are  hooked to one or more social networking sites. The Web 2.0 Genera...
The Online <br />Youth <br />of the Indian youth spend more than 30 minutes every day on the internet. <br />The Web 2.0 G...
The Population<br />Nearly 50%<br />of India’s total population is under the age of 20 and classified under the youth cate...
That means your youth population alone is more that our total population!!!<br />Homer’s Dilemma <br />
So, that gives us…<br />
The Math <br />390<br />million social networking users<br />
The Math <br />321.3<br />  million users who are on the net for at least 30 minutes.<br />
And we have even not started with mobile phones…<br />
The Math <br />The spend on mobile Internet by the young population in India will cross $9 bnby2012…<br />MobileYouth Repo...
Connections…<br />
So what are they doing online?<br />
Chatting <br />Uploading <br />Online Activities <br />Discussing<br />Debating<br />Buying <br />Blogging <br />Searching...
Social Networks<br /> Tata Consultancy Services,2010<br />
Access Pattern<br /> Tata Consultancy Services,2010<br />
Information Sources<br /> Tata Consultancy Services,2010<br />
Chatting <br />Uploading <br />Discussing<br />Understanding <br />Connections <br />Debating<br />Buying <br />Blogging <...
But it all appears to be random…<br />
A Framework <br />RETAIN<br />CONVERT<br />Original  framework by Ben Cooper <br />
Radar <br />Original  framework by Ben Cooper <br />
Engagement Channels<br />YOU<br />Enrollments <br />Apps<br />Original  framework by Ben Cooper <br />
Power of <br />Recommendations<br />L 1<br />L 2<br />L 3<br />L 4<br />
How Opinions <br />are Formed<br />
A Case Study <br />http://on.fb.me/c1Xbld<br />
Engagement Strategy… <br />
Content Lifecycle <br />Most of the companies are good at generating content <br />But fumbles with Publishing it.<br />
Engagement Model<br />Use <br />Conversion<br />Evaluation <br />Engagement<br />Awareness<br />
Awareness<br />Making your presence felt<br />
Activity Landscape<br />
Evaluation <br />Pique their <br />Interest…<br />
Activity Landscape<br />Merrill and Reid<br />
Use <br />Let them use it…  <br />
Activity Landscape<br />
Engage <br />Give them a reason to come back<br />
Engagement<br /> Landscape  <br />
Development <br />Milestones  <br />1<br />3<br />2<br />4<br />Concept Finalization<br />Document all ideas and develop a...
Development Partners
Budgeting
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Engaging Indian Youth: A Social Me Approach

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  • Software requirement analysis, Majorsgroup.com
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  • Engaging Indian Youth: A Social Me Approach

    1. 1. y<br />Engaging Indian Youth: A Social Me Approach <br />
    2. 2. The context…<br />
    3. 3. The Networked <br />Youth <br />85% of Indian youth are hooked to one or more social networking sites. The Web 2.0 Generation Survey 2010<br />
    4. 4. The Online <br />Youth <br />of the Indian youth spend more than 30 minutes every day on the internet. <br />The Web 2.0 Generation Survey 2010<br />70%<br />
    5. 5. The Population<br />Nearly 50%<br />of India’s total population is under the age of 20 and classified under the youth category creating a group of over 459 million … <br />
    6. 6. That means your youth population alone is more that our total population!!!<br />Homer’s Dilemma <br />
    7. 7. So, that gives us…<br />
    8. 8. The Math <br />390<br />million social networking users<br />
    9. 9. The Math <br />321.3<br /> million users who are on the net for at least 30 minutes.<br />
    10. 10. And we have even not started with mobile phones…<br />
    11. 11. The Math <br />The spend on mobile Internet by the young population in India will cross $9 bnby2012…<br />MobileYouth Report 2010<br />
    12. 12. Connections…<br />
    13. 13. So what are they doing online?<br />
    14. 14. Chatting <br />Uploading <br />Online Activities <br />Discussing<br />Debating<br />Buying <br />Blogging <br />Searching <br />Creating <br />Selling <br />Playing <br />Reading <br />Viewing <br />Networking<br />Tagging <br />Listening <br />Vodcasting <br />Downloading <br />Podcasting <br />Talking<br />Writing <br />
    15. 15. Social Networks<br /> Tata Consultancy Services,2010<br />
    16. 16. Access Pattern<br /> Tata Consultancy Services,2010<br />
    17. 17. Information Sources<br /> Tata Consultancy Services,2010<br />
    18. 18. Chatting <br />Uploading <br />Discussing<br />Understanding <br />Connections <br />Debating<br />Buying <br />Blogging <br />Searching <br />Creating <br />Selling <br />And it’s all connected somewhere. <br />Understanding these connections is the key <br />to understanding them.<br />Playing <br />Reading <br />Viewing <br />Networking<br />Tagging <br />Listening <br />Vodcasting <br />Downloading <br />Podcasting <br />Talking<br />Writing <br />
    19. 19. But it all appears to be random…<br />
    20. 20. A Framework <br />RETAIN<br />CONVERT<br />Original framework by Ben Cooper <br />
    21. 21. Radar <br />Original framework by Ben Cooper <br />
    22. 22. Engagement Channels<br />YOU<br />Enrollments <br />Apps<br />Original framework by Ben Cooper <br />
    23. 23. Power of <br />Recommendations<br />L 1<br />L 2<br />L 3<br />L 4<br />
    24. 24. How Opinions <br />are Formed<br />
    25. 25. A Case Study <br />http://on.fb.me/c1Xbld<br />
    26. 26. Engagement Strategy… <br />
    27. 27. Content Lifecycle <br />Most of the companies are good at generating content <br />But fumbles with Publishing it.<br />
    28. 28. Engagement Model<br />Use <br />Conversion<br />Evaluation <br />Engagement<br />Awareness<br />
    29. 29. Awareness<br />Making your presence felt<br />
    30. 30. Activity Landscape<br />
    31. 31. Evaluation <br />Pique their <br />Interest…<br />
    32. 32. Activity Landscape<br />Merrill and Reid<br />
    33. 33. Use <br />Let them use it… <br />
    34. 34. Activity Landscape<br />
    35. 35. Engage <br />Give them a reason to come back<br />
    36. 36. Engagement<br /> Landscape <br />
    37. 37. Development <br />Milestones <br />1<br />3<br />2<br />4<br />Concept Finalization<br />Document all ideas and develop a proposal/concept document.<br />Proto Development <br />Develop a prototype. You can use a cloudbased solution like grou.ps for this. <br />Walkthrough <br />Live demonstration of the prototype to allign user expectations.<br />Development Plan <br /><ul><li>Project plan
    38. 38. Development Partners
    39. 39. Budgeting
    40. 40. Resourcing
    41. 41. Marketing Plan
    42. 42. There are a number of solutions available that allows you to create a social network easily for a nominal charge.
    43. 43. Some of them are Ning, JomSocial, Elggand grou.ps
    44. 44. Most of them has a free option as well so that you can try it out before taking the plunge </li></ul>This illustration is a part of ”Flowchart Visual”. See the whole presentation at slideshop.com/PowerPoint-Flowchart-Visual<br />
    45. 45. Team <br />You’ll need people to support the momentum <br />Technology experts: Outsourced or cloud based <br />Content editors : People who will go through the content to maintain quality <br />Social Media Analysts : People who will interact with the platform on a daily basis <br />Community Champions: Trainers/Faculties who will be in charge of creating the initial momentum. <br />
    46. 46. Thank You…<br />Shyamanta (Sam) Baruah<br />shyamantab@gmail.com<br />http://twitter.com/#!/Shyamantab<br />http://elearnology.wordpress.com/<br />http://www.flickr.com/photos/shyamantab<br />
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