Dan Schawbel Personal Branding Expert & Author of Me 2.0 The Current & Future State of Personal Branding Sponsored by Montani Translations

6 job seekers for each job Bureau of Labor Statistics 560,000 fewer online job ads posted in July The Conference Board 80% of people aren’t passionate about their jobs Harris Interactive Social networks for background checks 22% of hiring managers CareerBuilder 10% of admissions officers Kaplan Your Career is in Jeopardy

6 job seekers for each job

Bureau of Labor Statistics

560,000 fewer online job ads posted in July The Conference Board

80% of people aren’t passionate about their jobs

Harris Interactive

Social networks for background checks

22% of hiring managers CareerBuilder

10% of admissions officers Kaplan

75% of Americans use social media Forrester Research 2/3 of the world visits social networks Nielsen 13 hours of video uploaded to YouTube every minute 3.6 billion photos on Flickr 5 billion minutes spent on Facebook each day The big 3 Facebook: 250 million LinkedIn: 40 million Twitter: 24 million Social Media Has Exploded

75% of Americans use social media

Forrester Research

2/3 of the world visits social networks

Nielsen

13 hours of video uploaded to YouTube every minute

3.6 billion photos on Flickr

5 billion minutes spent on Facebook each day

The big 3

Facebook: 250 million

LinkedIn: 40 million

Twitter: 24 million

Times Have Changed 26% of U.S. workers are now free agents ( Kelly Services) “ We are CEOs of our own companies: Me Inc.” ( Tom Peters)

Why Branding Matters Now

My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007

Personal Branding Success Triangle Transparency Authenticity Visibility Value

How Job Seekers Find Jobs

How Do Recruiters Find Job Seekers

The Real Way To Get A Job Through machines Through people

Take a Niche Real Estate Apartments Apartments in Charlotte Apartments in Charlotte for College students

How Far Will You Go to Stand Out

Advertise Your Brand

Brands Can Shatter in an Instant

Sued for $50,000 for 1 Tweet! And….Cost You $$$

Sued for $50,000 for 1 Tweet!

And….Get You Fired

Common Sense is Encouraged 8% of companies have fired employees because of Facebook

8% of companies have fired employees because of Facebook

Branding By Association: Company

Branding By Association “ John Smith is the most intelligent man I’ve ever known. You should hire him for your company.” - Barack Obama “ Jessica Smith is the sexiest woman I’ve ever known. You should hire her for your modeling agency.” – Brad Pitt

Your Online Network Is Worth $$$ Each email contact is worth $948 (IBM research) To work at Best Buy you need 250+ Twitter followers # of friends # of followers # of contacts # of subscribers

Be careful Work hard Build relationships Have fun! Command Your Future

Be careful

Work hard

Build relationships

Have fun!

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