Times Have Changed Specialist Sr. Specialist Manager Sr. Manager Director 1980 1982 1986 1989 1993 2003 2004 2006 2007 2008 Specialist Manager Entrepreneur Author Speaker 69% of HR Execs rate " length of service " as least important or not even applicable. - The Sydney Morning Herald, April 08’ Me Inc.

1/4 Internet users visit social networking sites. - TNS, June 08’ The Rise of Social Media 145 million people will be reading blogs by 2012. - eMarketer, May 08’

1/4 Internet users

visit social networking

sites.

- TNS, June 08’

Branding Becomes Personal

My Journey Personal Branding Blog March 14 th , 2007 Personal Brand Awards May 1st, 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Spring 2009 Personal Branding Magazine August 1st, 2007

What is Personal eBranding?

Personal eBrand Assets Name: Brad Pitt Picture: Personal Brand Statement: “ I’m the best-looking guy in the entire world ”

Name: Brad Pitt

Picture:

Personal Brand Statement:

Network Successfully

Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)

Reputation Management Lindsey Lohan – Results 31 - 35 Isiah Thomas – Results 1 - 5 Your Brand Can’t Hide From Google

YourName .com Facebook.com/people/ Your_Name LinkedIn.com/in/ YourName Twitter.com/ YourName YourName .Wordpress.com FriendFeed.com/ YourName YouTube.com/user/ YourName Flickr.com/photos/ YourName Your.Name @gmail.com Secure Your eBrand

YourName .com

Facebook.com/people/ Your_Name

LinkedIn.com/in/ YourName

Twitter.com/ YourName

YourName .Wordpress.com

FriendFeed.com/ YourName

YouTube.com/user/ YourName

Flickr.com/photos/ YourName

Your.Name @gmail.com

What’s Being Said About You?

Self-discovery Niche topic Objectives Listen Build Participate Maintain Blog Your Brand

Self-discovery

Niche topic

Objectives

Listen

Build

Participate

Maintain

Volume Credibility Relevancy Social Network Checklist

Volume

Credibility

Relevancy

eBrand Consistency

975 million users globally by 2012 ComputerWorld, May 08’ 30 million millennial subscribers by 2012 In-Stat, May 08’ 30% of European social network users access them through mobile phone Telecom Paper, June 08’ AT&T Delivers Social Networking Apps To Mobile Customers with JuiceCaster Your Future is Mobile

975 million users globally by 2012

ComputerWorld, May 08’

30 million millennial subscribers by 2012

In-Stat, May 08’

30% of European social network users access them through mobile phone

Telecom Paper, June 08’

AT&T Delivers Social Networking Apps To Mobile Customers with JuiceCaster

OR