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Me 2.0 Tour: UMass Dartmouth
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Me 2.0 Tour: UMass Dartmouth

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Dan Schawbel continues his book tour, this time at UMass Dartmouth.

Dan Schawbel continues his book tour, this time at UMass Dartmouth.

Published in: Career, Technology, Business
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Transcript

  • 1.  
  • 2.
    • - 760,000 jobs lost since January ABC News
    • 84% of workers hate their jobs CareerBuilder
    • 1.3% more graduate hires in 2009 NACE
    • Social networks for background checks
      • 22% of hiring managers CareerBuilder
      • 10% of admissions officers Kaplan
    Your Career is in Jeopardy  Solution: Personal Branding
  • 3. You Can Make a Difference
  • 4. My Journey Personal Branding Blog March 14 th , 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009
  • 5. 4-Step Personal Branding Process [DCCM]
  • 6.  
  • 7. Command Your Career!
  • 8. What is Your Brand?
    • Self-Impression = Perception
  • 9. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  • 10. Personal Brand Assessment
    • What personal attributes would you like to improve?
    • How do your friends describe you?
    • What are my five favorite activities?
    • What are your favorite college classes?
    • How do you define success?
  • 11. 4-Step Personal Branding Process [DCCM]
  • 12. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  • 13. Blogging 101
    • Know your brand
    • Take a niche
    • Register for:
      • Domain name
      • Google Feedreader
      • Wordpress.com/.org
    • Design
    • Blog marketing
      • Comment on other blogs
      • Link to other blogs
      • Email experts
      • Guest post
    If a 7-year-old can do it YOU CAN
  • 14. LinkedIn 101
    • Custom url
    • Avatar
    • Profile
    • Recommendations
    • LinkedIn answers
    • Groups
    • Networking
    • Promotion
  • 15. Facebook 101
    • Control your page
    • Picture
    • Status
    • Find contacts
    • Join groups and pages
    • Events
  • 16. 4-Step Personal Branding Process [DCCM]
  • 17. Market Your Brand
    • “ Content is king but Marketing is the queen and the queen runs the household.”
      • Gary Vaynerchuk, Wine Library TV
  • 18. 5 Promotional Tips
    • Attend networking events
    • Connect with the media
    • Write articles
    • Speak publicly
    • Get endorsements
  • 19. 4-Step Personal Branding Process [DCCM]
  • 20. Manage Your Brand
    • “ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.”
      • Tim Ferriss, Bestselling Author, Four Hour Work Week
  • 21. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  • 22. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
  • 23. Reputation Management Your Brand Can’t Hide From G o o g l e
  • 24.
    • YourName .com
    • Facebook.com/people/ Your_Name
    • LinkedIn.com/in/ YourName
    • Twitter.com/ YourName
    • YourName .Wordpress.com
    • FriendFeed.com/ YourName
    • Your.Name @gmail.com
    Protect Your Online Reputation usernamecheck.com
  • 25. Listen and Monitor – 6 Tools
  • 26. The Facebook Effect Manage Your REP or You’re Fired!
  • 27.
    • Be careful
    • Work hard
    • Build relationships
    • Have fun!
    Command Your Future
  • 28.  

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