- 760,000 jobs lost since January ABC News 84% of workers hate their jobs CareerBuilder 1.3% more graduate hires in 2009 NACE Social networks for background checks 22% of hiring managers CareerBuilder 10% of admissions officers Kaplan Your Career is in Jeopardy  Solution: Personal Branding

- 760,000 jobs lost since January ABC News

84% of workers hate their jobs CareerBuilder

1.3% more graduate hires in 2009 NACE

Social networks for background checks

22% of hiring managers CareerBuilder

10% of admissions officers Kaplan

You Can Make a Difference

My Journey Personal Branding Blog March 14 th , 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009

4-Step Personal Branding Process [DCCM]

Command Your Career!

What is Your Brand? Self-Impression = Perception

Self-Impression = Perception

What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere

Personal Brand Assessment What personal attributes would you like to improve? How do your friends describe you? What are my five favorite activities? What are your favorite college classes? How do you define success?

What personal attributes would you like to improve?

How do your friends describe you?

What are my five favorite activities?

What are your favorite college classes?

How do you define success?

4-Step Personal Branding Process [DCCM]

Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card

Blogging 101 Know your brand Take a niche Register for: Domain name Google Feedreader Wordpress.com/.org Design Blog marketing Comment on other blogs Link to other blogs Email experts Guest post If a 7-year-old can do it YOU CAN

Know your brand

Take a niche

Register for:

Domain name

Google Feedreader

Wordpress.com/.org

Design

Blog marketing

Comment on other blogs

Link to other blogs

Email experts

Guest post

LinkedIn 101 Custom url Avatar Profile Recommendations LinkedIn answers Groups Networking Promotion

Custom url

Avatar

Profile

Recommendations

LinkedIn answers

Groups

Networking

Promotion

Facebook 101 Control your page Picture Status Find contacts Join groups and pages Events

Control your page

Picture

Status

Find contacts

Join groups and pages

Events

4-Step Personal Branding Process [DCCM]

Market Your Brand “ Content is king but Marketing is the queen and the queen runs the household.” Gary Vaynerchuk, Wine Library TV

“ Content is king but Marketing is the queen and the queen runs the household.”

Gary Vaynerchuk, Wine Library TV

5 Promotional Tips Attend networking events Connect with the media Write articles Speak publicly Get endorsements

Attend networking events

Connect with the media

Write articles

Speak publicly

Get endorsements

4-Step Personal Branding Process [DCCM]

Manage Your Brand “ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.” Tim Ferriss, Bestselling Author, Four Hour Work Week

“ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.”

Tim Ferriss, Bestselling Author, Four Hour Work Week

What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others

Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile

Reputation Management Your Brand Can’t Hide From G o o g l e

YourName .com Facebook.com/people/ Your_Name LinkedIn.com/in/ YourName Twitter.com/ YourName YourName .Wordpress.com FriendFeed.com/ YourName Your.Name @gmail.com Protect Your Online Reputation usernamecheck.com

YourName .com

Facebook.com/people/ Your_Name

LinkedIn.com/in/ YourName

Twitter.com/ YourName

YourName .Wordpress.com

FriendFeed.com/ YourName

Your.Name @gmail.com

Listen and Monitor – 6 Tools

The Facebook Effect Manage Your REP or You’re Fired!

Be careful Work hard Build relationships Have fun! Command Your Future

Be careful

Work hard

Build relationships

Have fun!